All About Search EnginesSearch engines such as Google, Yahoo and Bing are programs which search for, find and index internet websites by addresses such as wwwyourcompany.com.
Search engine programs are database driven systems which consist of information which is collected from the internet by search engine spiders. |
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All About Search Engines
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These search engine spiders crawl across the internet to collect and categorize websites and information as well. The spider will find and crawl your website and then index the content of your website making your wwwdomainname available to all internet users.
You can manually submit your website to the top search engines for crawling and indexing by going to the submission page of the search engine itself and submitting your URL, i.e. wwwDomainname.com. Or, you can let the search engines find you.
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Search engines such as Google, Yahoo, MSN and Bring will actually crawl the internet and find your site on their own within a matter of days, whether you submit it or not.
Your website will be indexed and added to the search engine data base once your website is found. (NOTE: The only way to make sure that a page on your website is “not” found, such as a design practice page for example, would be to add a <no index> tag within the coding section of your webpage.)
But whether you submit your website to the search engines or not, most major search engines will find your site and add it to their database on their own within several days or less. Therefore, submitting your website to search engines is not even necessary, although you’re more than welcome to do so. And once your website has been indexed by the search engines, then it’s there in their database for good, until of course, the website is taken down by the owner of the website.
Your website will be indexed and added to the search engine data base once your website is found. (NOTE: The only way to make sure that a page on your website is “not” found, such as a design practice page for example, would be to add a <no index> tag within the coding section of your webpage.)
But whether you submit your website to the search engines or not, most major search engines will find your site and add it to their database on their own within several days or less. Therefore, submitting your website to search engines is not even necessary, although you’re more than welcome to do so. And once your website has been indexed by the search engines, then it’s there in their database for good, until of course, the website is taken down by the owner of the website.
How search engines search
When an internet user goes on Google for example, to search for a specific product, they’re actually searching through Googles’ database. The search results which the user gets back will depend mostly on the keywords used for the search and the relevancy of the keywords within those keyword related websites found within the search engine database.
The search engine will scan its’ database to find the best match for your keyword or keyword phrase with the websites in their database that are most relevant to those keywords.
After you submit your website to the search engines or after your website has been automatically found and indexed, the search engine spider will return to your website every few days to search for updates and changes. If changes were made to any page on the site then the search engine will update its’ database with the new changes and will display the new pages with the new changes for all users to see.
Statistics show that search engines are the best and most effective avenues for potential customers to find your website when searching for the products your store has to offer.
The search engine will scan its’ database to find the best match for your keyword or keyword phrase with the websites in their database that are most relevant to those keywords.
After you submit your website to the search engines or after your website has been automatically found and indexed, the search engine spider will return to your website every few days to search for updates and changes. If changes were made to any page on the site then the search engine will update its’ database with the new changes and will display the new pages with the new changes for all users to see.
Statistics show that search engines are the best and most effective avenues for potential customers to find your website when searching for the products your store has to offer.
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Yet many times, internet users can receive irrelevant and unspecific search results when searching for products online. This is due to the vast amount of data that search engines collect and index which also includes those keywords as well.
You may be searching to purchase a Dell Laptop Model XYZ and end up on a personal blogger page instead of an online store simply because a Dell Laptop Model XYZ was mentioned on that page. And when this happens, the customer will most likely perform a new and more specific search and type in the keyword phrase “buy Dell Laptop Model XYZ”.
The search results for such specific keyword phrases would bring back much better and more relevant search results where the customer will immediately find sites where they can actually buy the product online, which is what they were looking for in the first place.
You may be searching to purchase a Dell Laptop Model XYZ and end up on a personal blogger page instead of an online store simply because a Dell Laptop Model XYZ was mentioned on that page. And when this happens, the customer will most likely perform a new and more specific search and type in the keyword phrase “buy Dell Laptop Model XYZ”.
The search results for such specific keyword phrases would bring back much better and more relevant search results where the customer will immediately find sites where they can actually buy the product online, which is what they were looking for in the first place.
Are all search engines equal?
Although most major search engines perform and function in the same manner, search results however may vary from one search engine to the next based upon the ranking criteria used by each particular search engine.
As mentioned above, if an internet user does not get the desired search results after performing a search on Google for a particular product, then they will either continue searching page after page until they find what they’re looking for, or the user will simply start a new and more defined search and type in different keywords or different keyword phrases.
The user may also use a different search engine as well. And while most popular search requests mat not vary too much from one major search engine to the next, another search engine may display better search results than the others. But for the most part, the user will simply type in a more specific keyword or specific keyword phrase in hopes to find better search results.
As mentioned above, if an internet user does not get the desired search results after performing a search on Google for a particular product, then they will either continue searching page after page until they find what they’re looking for, or the user will simply start a new and more defined search and type in different keywords or different keyword phrases.
The user may also use a different search engine as well. And while most popular search requests mat not vary too much from one major search engine to the next, another search engine may display better search results than the others. But for the most part, the user will simply type in a more specific keyword or specific keyword phrase in hopes to find better search results.
How web pages are ranked by search engines
Search engines use algorithmic formulas to rank websites. And such formulas and criteria will vary to some degree from search engine to search engine.
However, search engines will always give the user, or the surfer, the most popular and most relevant search results for those keywords and keyword phrases. And to give the user the best results, the search engines will search its database for websites containing those keywords and keyword phrases within the meta tags, content and the text links pointing back to that website to determine the relevancy of the webpage itself.
Although the manner in which search engines rank and index pages may seem complex, it’s not that important to know exactly how each and every search engine works.
What is important is that you optimize your website and web pages for your most important keywords and place those keywords in all the right places in order to get found and rank high on all the major search engines. And if you want your website to be ranked well on the search engines then always remember to place your most important keywords where search engines look for them the most - and that is, within in your domain name, URL, titles tags, meta tags, text links and throughout the entire content of your web page on each and every web page as well.
However, search engines will always give the user, or the surfer, the most popular and most relevant search results for those keywords and keyword phrases. And to give the user the best results, the search engines will search its database for websites containing those keywords and keyword phrases within the meta tags, content and the text links pointing back to that website to determine the relevancy of the webpage itself.
Although the manner in which search engines rank and index pages may seem complex, it’s not that important to know exactly how each and every search engine works.
What is important is that you optimize your website and web pages for your most important keywords and place those keywords in all the right places in order to get found and rank high on all the major search engines. And if you want your website to be ranked well on the search engines then always remember to place your most important keywords where search engines look for them the most - and that is, within in your domain name, URL, titles tags, meta tags, text links and throughout the entire content of your web page on each and every web page as well.