JewelryRetail Index finds jewelry sales are up and not down, according to the latest figures from the NRF/Forrester Online Retail Index. The index is produced by the National Retail Federation and Forrester Research Inc. in conjunction with Greenfield Online.
"Valentine's Day was a big reason why consumers spent over $17 million more in February on jewelry than in January," said David M. Cooperstein, research director at Forrester. |
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Jewelry
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"The increase was also due to the success of aggressive marketing campaigns from high-end jewelers."
"The Internet as a retail channel remains volatile, but as this channel matures we expect online spending to more closely follow the overall industry trend." The Index is based on 5,000 responses to an online panel fielded by Greenfield Online during the first 10 business days of each month. |
The monthly panel is weighted to Forrester Research's Benchmark Panel, which surveyed nearly 90,000 U.S. and Canadian members of a consumer mail panel developed by NPD Group, a market research firm.
Data was weighted to represent the North American population demographically.
Gold and silver jewelry has also become an ecommerce frenzy as precious metals hit an all time high and showed its’ market potential. Furthermore, Gold and silver jewelry are the only items that have risen in value even after the point of sale.
Furthermore, as most jewelers already know: Silver jewelry in particular has been a hot seller amid economy conditions and high gold prices.
For National Jeweler's latest product panel, 81 percent of respondents reported that their silver jewelry sales have trended upwards, and an incredible 90 percent said that their stock of silver jewelry (in dollar terms) is headed in the same direction.
Data was weighted to represent the North American population demographically.
Gold and silver jewelry has also become an ecommerce frenzy as precious metals hit an all time high and showed its’ market potential. Furthermore, Gold and silver jewelry are the only items that have risen in value even after the point of sale.
Furthermore, as most jewelers already know: Silver jewelry in particular has been a hot seller amid economy conditions and high gold prices.
For National Jeweler's latest product panel, 81 percent of respondents reported that their silver jewelry sales have trended upwards, and an incredible 90 percent said that their stock of silver jewelry (in dollar terms) is headed in the same direction.
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The chief appeal of sterling silver for today's budget-conscious consumers is, not surprisingly, price. For jewelers, the allure of silver is also tied into the profit margins they make on the pieces.
While retailers might be missing out on margins in categories such as loose diamonds, 73 percent of respondents reported that they make margins of 50 percent or higher on silver jewelry. |
When asked if they thought the popularity of sterling silver would fade as the economy recovers, more than half of those surveyed said no, with a few attributing its staying power to the influence of younger consumers.
"I don't think that silver will fade as a popular choice," one respondent wrote. "The younger generation sees sterling silver as a precious metal." Another predicted silver would become "a staple for the Gen Y consumer."
However, quite a few respondents answered, "Silver's popularity comes and goes, but customers always value gold more. When they can afford it again, they will buy it again."
Yet both gold and silver continue to be a valuable item and this is why jewelry will continue to be a top selling category.
"I don't think that silver will fade as a popular choice," one respondent wrote. "The younger generation sees sterling silver as a precious metal." Another predicted silver would become "a staple for the Gen Y consumer."
However, quite a few respondents answered, "Silver's popularity comes and goes, but customers always value gold more. When they can afford it again, they will buy it again."
Yet both gold and silver continue to be a valuable item and this is why jewelry will continue to be a top selling category.
Top Selling Jewelry Categories
Jewelry Categories
Rings, Necklaces & Pendants, Earrings, Bracelets & Bangles, Charms, Jewelry Accessories, Anklets, Watches, Designer Rings, Designer Necklaces, Designer Earrings, Designer Bracelets
Jewelry Departments
Gold Jewelry, Silver Jewelry, Platinum Jewelry, Men's Jewelry, Diamond Jewelry, Gemstone Jewelry, Birthstone Jewelry, Pearl Jewelry, Wedding & Engagement Rings, Children's Jewelry, Religious Jewelry, Jewelry Classics
Metal Categories
Gold, Sterling Silver, Platinum, Palladium, Titanium, Tungsten, Stainless Steel, Brass, Copper
Silver Jewelry
Bracelets, Charms, Earrings, Lockets, Men's Silver Jewelry, Necklaces & Pendants, Rings, Silver and Gemstones, Silver with Marcasite, Silver Sentiments, Silver and Diamond, Silver and Cubic Zirconia, Silver Beaded Jewelry, Silver and Natural Stone, Platinum-Plated Silver
Rings, Necklaces & Pendants, Earrings, Bracelets & Bangles, Charms, Jewelry Accessories, Anklets, Watches, Designer Rings, Designer Necklaces, Designer Earrings, Designer Bracelets
Jewelry Departments
Gold Jewelry, Silver Jewelry, Platinum Jewelry, Men's Jewelry, Diamond Jewelry, Gemstone Jewelry, Birthstone Jewelry, Pearl Jewelry, Wedding & Engagement Rings, Children's Jewelry, Religious Jewelry, Jewelry Classics
Metal Categories
Gold, Sterling Silver, Platinum, Palladium, Titanium, Tungsten, Stainless Steel, Brass, Copper
Silver Jewelry
Bracelets, Charms, Earrings, Lockets, Men's Silver Jewelry, Necklaces & Pendants, Rings, Silver and Gemstones, Silver with Marcasite, Silver Sentiments, Silver and Diamond, Silver and Cubic Zirconia, Silver Beaded Jewelry, Silver and Natural Stone, Platinum-Plated Silver
Gold Jewelry
Gold Necklaces & Pendants, Gold Earrings, Gold Stud Earrings, Gold Hoop Earrings, Gold Dangles, Gold Rings, Gold Wedding Bands, Gold Engagement Rings, Gold Diamond Rings,
Gold Bracelets, Gold Charms, Gold Chains, Gold Pendants, Gold Lockets, Men's Gold Jewelry, Gold Wedding Bands, Gold Tennis Bracelets, Gold Charm Bracelets, Gold Bangles
Gold Jewelry Types
Yellow Gold, White Gold, Rose Gold, Two-Tone Gold, 10k Gold, 14k Gold, 18k Gold, 24k Gold
Gold Necklaces & Pendants, Gold Earrings, Gold Stud Earrings, Gold Hoop Earrings, Gold Dangles, Gold Rings, Gold Wedding Bands, Gold Engagement Rings, Gold Diamond Rings,
Gold Bracelets, Gold Charms, Gold Chains, Gold Pendants, Gold Lockets, Men's Gold Jewelry, Gold Wedding Bands, Gold Tennis Bracelets, Gold Charm Bracelets, Gold Bangles
Gold Jewelry Types
Yellow Gold, White Gold, Rose Gold, Two-Tone Gold, 10k Gold, 14k Gold, 18k Gold, 24k Gold
Diamond Jewelry
Diamond Earrings, Diamond Stud Earrings, Diamond Hoop Earrings, Diamond Fashion Earrings, Diamond Necklaces & Pendants, Diamond Solitaire Pendants, Diamond Heart Pendants, Diamond Fashion Pendants, Diamond Bracelets, Diamond Tennis Bracelets, Diamond Bangle Bracelets, Diamond Charm Bracelets, Diamond Engagement Rings, Diamond Solitaires and Side Stone Engagement Rings, Diamond Bridal Sets, Diamond Eternity Bands, Diamond Wedding Bands, Diamond Anniversary Rings, Diamond Rings, Diamond Pave Rings, Diamond Promise Rings, Diamond Three-Stone Rings,
Colored Diamonds
Black Diamonds, Blue Diamonds, Champagne Diamonds, Chocolate Diamonds, Diamonds in Silver Necklaces & Pendants, Bracelets, Diamond Pendants, Diamond Bracelets
Gemstone Jewelry
Necklaces & Pendants, Earrings, Rings, Bracelets, Birthstone Jewelry, Crystal Jewelry, Cubic Zirconia Jewelry, Multi-Gemstone Jewelry, Modern Material Jewelry
Gemstones
Agate, Alexandrite, Amazonite, Amber, Amethyst, Apatite, Aquamarine, Aventurine, Blue Zircon, Carnelian, Cat's Eye, Chalcedony, Chrome Diopside, Citrine, Coral, Created Alexandrite, Created Emerald, Created Ruby, Created Sapphire, Emerald, Garnet, Hematite, Iolite, Jade, Jasper, Jet, Labradorite, Lapis, Lazuli, Marcasite, Moissanite, Moonstone, Mother of Pearl, Multi-Gemstones, Onyx, Opal, Peridot, Quartz, Ruby, Sapphire, Serpentine, Sodalite, Tanzanite, Tiger Eye, Topaz, Tourmaline, Tsavorite, Turquoise
Diamond Earrings, Diamond Stud Earrings, Diamond Hoop Earrings, Diamond Fashion Earrings, Diamond Necklaces & Pendants, Diamond Solitaire Pendants, Diamond Heart Pendants, Diamond Fashion Pendants, Diamond Bracelets, Diamond Tennis Bracelets, Diamond Bangle Bracelets, Diamond Charm Bracelets, Diamond Engagement Rings, Diamond Solitaires and Side Stone Engagement Rings, Diamond Bridal Sets, Diamond Eternity Bands, Diamond Wedding Bands, Diamond Anniversary Rings, Diamond Rings, Diamond Pave Rings, Diamond Promise Rings, Diamond Three-Stone Rings,
Colored Diamonds
Black Diamonds, Blue Diamonds, Champagne Diamonds, Chocolate Diamonds, Diamonds in Silver Necklaces & Pendants, Bracelets, Diamond Pendants, Diamond Bracelets
Gemstone Jewelry
Necklaces & Pendants, Earrings, Rings, Bracelets, Birthstone Jewelry, Crystal Jewelry, Cubic Zirconia Jewelry, Multi-Gemstone Jewelry, Modern Material Jewelry
Gemstones
Agate, Alexandrite, Amazonite, Amber, Amethyst, Apatite, Aquamarine, Aventurine, Blue Zircon, Carnelian, Cat's Eye, Chalcedony, Chrome Diopside, Citrine, Coral, Created Alexandrite, Created Emerald, Created Ruby, Created Sapphire, Emerald, Garnet, Hematite, Iolite, Jade, Jasper, Jet, Labradorite, Lapis, Lazuli, Marcasite, Moissanite, Moonstone, Mother of Pearl, Multi-Gemstones, Onyx, Opal, Peridot, Quartz, Ruby, Sapphire, Serpentine, Sodalite, Tanzanite, Tiger Eye, Topaz, Tourmaline, Tsavorite, Turquoise
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Pearl Jewelry
Classic Pearl Jewelry, Necklaces & Pendants, Earrings, Rings, Bracelets Pearl Type Akoya Pearls, Freshwater Pearls, South Sea Pearls, Tahitian Pearls, Simulated Pearls Pearl Colors Black, Chocolate, Cream, Golden, Gray, Lavender, Pink, White |
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Top Brands in Jewelry
1928, 1928 Boutique, 5th Avenue Designs by Veronica, ABS by Allen Schwartz, Accessories & Beyond, Alex Woo, Amanda Rudey, Anna Beck Designs, Anne Klein, Antiquities Couture, Ax + Apple, Azaara, Barse, Belle Noel, Betsey Johnson, Beyond Rings, Blee Inara, Carolee, Carolee Lux, Catherine M. Zadeh, Chamak by priya kakkar, Clara Kasavina, Coralia Leets, Crislu, CW, CZ by Kenneth Jay Lane, DC Comics, Demian Design, Devon Leigh, Diane Yang, Disney, Disney Couture, Dogeared Jewels & Gifts,
Eat Pray Love by Dogeared, Ed Hardy, Edward Mirell, Elle Jewelry, Erica Anenberg, Ettika, Eva Hanusova, EVOCATEUR, F-M, French Connection, gorjana, Harajuku Lovers, Helene Jewelry, Hello Kitty, Hello Kitty by Simmons Jewelry Co., House of Harlow 1960, in2 design, Invicta, Jessica Simpson, Joanna Laura Constantine, Josefina De Alba, Judith Jack, Kala, Karen London, Kate Spade, Kenneth Cole New York, Kenneth Jay Lane, Kobelli, LaLucca, Lee Angel, Leighelena, Leslie Danzis, Lisa Stewart,
LIZ Palacios, LK Designs, Looney Tunes, Love and Pride, Love Peace and Hope, Lucia K. Jewelry, Lucky Brand, Lulu Designs, Marc Ecko Cut & Sew, Marcia Moran, Margo Morrison, Marv Graff, Mary Louise, ME Couture, MELINDA MARIA, Michou, MINU Jewels, Minx Jewelry, Miss Sixty, Morgan Ashleigh, N-Z, Nancy Bacich, Nervous System, Nickelodeon, Nicky Hilton, NINE WEST VINTAGE AMERICA, Nissa Jewelry, nOir, Nola Singer, Nugaard, Paige Novick, Playboy, Police, Presh, Privileged NYC, Pyrrha,
Rachel Leigh, RAIN, Rebecca Minkoff, Robindira Unsworth, Rosena Sammi, Satya Jewelry, Sam & Goldie, SHEILA FAJL, SKU Jewelry, Sorrelli, Sparkling Sage, STARHAVEN by Liz Donahue, Streets Ahead, Summer Eliason, Susan Hanover Designs, Swarovski, Taara, TARINA TARANTINO, Tat2 Designs, Tattooed Steel, Trina Turk, TZEN, Vanessa Mooney, The Vatican Library Collection, Wasabi by Jill Pearson, Yukester, Zara Terez, Zariin, ZEFFIRA, Zina Sterling Silver
1928, 1928 Boutique, 5th Avenue Designs by Veronica, ABS by Allen Schwartz, Accessories & Beyond, Alex Woo, Amanda Rudey, Anna Beck Designs, Anne Klein, Antiquities Couture, Ax + Apple, Azaara, Barse, Belle Noel, Betsey Johnson, Beyond Rings, Blee Inara, Carolee, Carolee Lux, Catherine M. Zadeh, Chamak by priya kakkar, Clara Kasavina, Coralia Leets, Crislu, CW, CZ by Kenneth Jay Lane, DC Comics, Demian Design, Devon Leigh, Diane Yang, Disney, Disney Couture, Dogeared Jewels & Gifts,
Eat Pray Love by Dogeared, Ed Hardy, Edward Mirell, Elle Jewelry, Erica Anenberg, Ettika, Eva Hanusova, EVOCATEUR, F-M, French Connection, gorjana, Harajuku Lovers, Helene Jewelry, Hello Kitty, Hello Kitty by Simmons Jewelry Co., House of Harlow 1960, in2 design, Invicta, Jessica Simpson, Joanna Laura Constantine, Josefina De Alba, Judith Jack, Kala, Karen London, Kate Spade, Kenneth Cole New York, Kenneth Jay Lane, Kobelli, LaLucca, Lee Angel, Leighelena, Leslie Danzis, Lisa Stewart,
LIZ Palacios, LK Designs, Looney Tunes, Love and Pride, Love Peace and Hope, Lucia K. Jewelry, Lucky Brand, Lulu Designs, Marc Ecko Cut & Sew, Marcia Moran, Margo Morrison, Marv Graff, Mary Louise, ME Couture, MELINDA MARIA, Michou, MINU Jewels, Minx Jewelry, Miss Sixty, Morgan Ashleigh, N-Z, Nancy Bacich, Nervous System, Nickelodeon, Nicky Hilton, NINE WEST VINTAGE AMERICA, Nissa Jewelry, nOir, Nola Singer, Nugaard, Paige Novick, Playboy, Police, Presh, Privileged NYC, Pyrrha,
Rachel Leigh, RAIN, Rebecca Minkoff, Robindira Unsworth, Rosena Sammi, Satya Jewelry, Sam & Goldie, SHEILA FAJL, SKU Jewelry, Sorrelli, Sparkling Sage, STARHAVEN by Liz Donahue, Streets Ahead, Summer Eliason, Susan Hanover Designs, Swarovski, Taara, TARINA TARANTINO, Tat2 Designs, Tattooed Steel, Trina Turk, TZEN, Vanessa Mooney, The Vatican Library Collection, Wasabi by Jill Pearson, Yukester, Zara Terez, Zariin, ZEFFIRA, Zina Sterling Silver
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Watches
Men's Watches, Women's Watches, Kids' Watches, Watch Accessories, Casual Watches, Dress Watches, Fashion Watches, Luxury Watches, Sport Watches, Aluminum Watches, Mixed-Metal Watches, Pilot Watches Top Brands in Watches 01 The One, Accutron, Activa, Adee Kaye, adidas, AK Anne Klein, Akribos XXIV, American Kennel Club, Andy Warhol, |
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Android, Armitron, Audemars Piguet, Badgley Mischka, Baume & Mercier, BCBG Girls, Bedat & Co., Belstaff, Betsey Johnson, Black Dice, Blancpain, Body Glove, Bombshell, Breda, Breitling, Breo, Breytenbach, Brillier, Bulova, Burberry, Bvlgari, Calvin Klein, Caravelle by Bulova, Carbon 14, Carriage by Timex, Cartier, Casio, Caterpillar, Cerentino, Chanel, Charles-Hubert, Paris, Chase-Durer, Chopard, Christian Audigier, Christian Dior, Citizen, Coach, Colibri, Columbia Sportswear, Concord,
Converse, Corum, Corvette, Croton, Cvstos, Daniel Steiger, Danish Designs, David & Goliath, Dfactory, D&G Dolce & Gabbana, Diesel, Disney, DKNY, DROPS, Dufonte, Ebel, Ed Hardy, Edox, Elgin, ELLETIME, Emporio Armani, English Laundry, EOS, Eric Edelhausen, ESQ by Movado, EVISU, eWatchFactory, Fender, Fendi, Festina, Fila, Flud, Fortis, Fossil, Franchi Menotti, Freelook, Freestyle, Frenzy, Fujitime, Game Time, Geneve, Gevril, gino franco, Girard-Perregaux, Glam Rock, Glycine,
Converse, Corum, Corvette, Croton, Cvstos, Daniel Steiger, Danish Designs, David & Goliath, Dfactory, D&G Dolce & Gabbana, Diesel, Disney, DKNY, DROPS, Dufonte, Ebel, Ed Hardy, Edox, Elgin, ELLETIME, Emporio Armani, English Laundry, EOS, Eric Edelhausen, ESQ by Movado, EVISU, eWatchFactory, Fender, Fendi, Festina, Fila, Flud, Fortis, Fossil, Franchi Menotti, Freelook, Freestyle, Frenzy, Fujitime, Game Time, Geneve, Gevril, gino franco, Girard-Perregaux, Glam Rock, Glycine,
Golana, Golden Classic, Grovana, GUCCI, GUESS, GV2 by Gevril, H3 Tactical, Hadley Roma, Hamilton, Hamlin, Haurex, Hugo Boss, Hype, iBeam Outdoor, Ice-Watch, Immersion, Ingersoll, Invicta, Issey Miyake, IWC, Jacques Farel, Jaeger-LeCoultre, Jill Stuart, Joe Rodeo, Joshua & Sons, Jules Jurgensen, Just Bling, K&Bros, Kenneth Cole, Kenneth Jay Lane, KIENZLE, Klaus Kobec, KR3W, L.A.M.B., Lancaster, La Vie, Le Chateau, LEGO, Le Vian, Lip, Locman, Longines, Lorenz, Lorus, Love Peace and Hope,
Lucien Piccard, Lucky Brand, Luminox, Manhattan, Marc Ecko, Marcel Drucker, Maurice Lacroix, Meridian, Michael Kors, Michele, Milus, Momentum, Montrek, Montres De Luxe, Mother and Child, Movado, Nautica, Nemesis, Nike, Nina Raye, Nina Ricci, Nine West, Nixon, NOOKA, Oakley, Oceanus, o.d.m., Officina Del Tempo, Omega, Oniss, Ops!, Orient, Oris, Panerai, Pedre, Pere de Temps, Peugeot, Philip Stein, Phosphor, Piaget, Police, Pulsar, Puma, Rado, Raymond Weil, REACTOR, Red Monkey,
Revue Thommen, Rinovati, Rip Curl, Ritmo Mundo, Roamer of Switzerland, Roberto Bianci, Roberto Cavalli, Roger Dubuis, Rolex, RumbaTime, Sartego, Sector, Seiko, Skagen, Soleus, Soma, South Park, Speedo, Sprout, Star Wars, Staurino Fratelli, Steiner, Steinhausen, St. Moritz, Stuhrling Original, Suunto, Swatch, Swiss Military, Swiss Military Hanowa, Swisstek, TAG Heuer, TapouT, TechnoMarine, Ted Baker, The Original Skinny, The P.S. Collection by Arjang & Co., Timex, Tissot, Titoni,
TKO ORLOGI, Tocs, tokidoki, Tokyo Flash, Tommy Bahama, Tommy Hilfiger, Torgoen, Torgoen Swiss, Toy Watch, Trax, TX, U-Boat, Ulysse Nardin, UNIONBAY, VANS Timing, Vernier, Versace, Vestal, Victorinox Swiss Army, Vostok Europe, Welder, Wenger, Wenger Swiss Military, Whimsical Watches, Wittnauer, Wize & Ope, X Games, Zenith, Zodiac
Lucien Piccard, Lucky Brand, Luminox, Manhattan, Marc Ecko, Marcel Drucker, Maurice Lacroix, Meridian, Michael Kors, Michele, Milus, Momentum, Montrek, Montres De Luxe, Mother and Child, Movado, Nautica, Nemesis, Nike, Nina Raye, Nina Ricci, Nine West, Nixon, NOOKA, Oakley, Oceanus, o.d.m., Officina Del Tempo, Omega, Oniss, Ops!, Orient, Oris, Panerai, Pedre, Pere de Temps, Peugeot, Philip Stein, Phosphor, Piaget, Police, Pulsar, Puma, Rado, Raymond Weil, REACTOR, Red Monkey,
Revue Thommen, Rinovati, Rip Curl, Ritmo Mundo, Roamer of Switzerland, Roberto Bianci, Roberto Cavalli, Roger Dubuis, Rolex, RumbaTime, Sartego, Sector, Seiko, Skagen, Soleus, Soma, South Park, Speedo, Sprout, Star Wars, Staurino Fratelli, Steiner, Steinhausen, St. Moritz, Stuhrling Original, Suunto, Swatch, Swiss Military, Swiss Military Hanowa, Swisstek, TAG Heuer, TapouT, TechnoMarine, Ted Baker, The Original Skinny, The P.S. Collection by Arjang & Co., Timex, Tissot, Titoni,
TKO ORLOGI, Tocs, tokidoki, Tokyo Flash, Tommy Bahama, Tommy Hilfiger, Torgoen, Torgoen Swiss, Toy Watch, Trax, TX, U-Boat, Ulysse Nardin, UNIONBAY, VANS Timing, Vernier, Versace, Vestal, Victorinox Swiss Army, Vostok Europe, Welder, Wenger, Wenger Swiss Military, Whimsical Watches, Wittnauer, Wize & Ope, X Games, Zenith, Zodiac