How to Create a Content Rich WebsiteOne of the best ways to draw more traffic, make more sales, and beat the competition, is to create a content rich website.
Most online stores provide basic information for the product only, which many times causes shoppers to look elsewhere for more information on that product and other products alike. |
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How to Create a Content Rich Website
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However, if you want to stand out from the crowd and beat the competition then building a content rich website will help you gain that competitive edge.
Furthermore, you can create more traffic, more visitor retention and more sales by adding valuable and informative content pertaining to your niche market and the products you sell. |
Adding a variety of content
There are different types of content which you can add to your website:
-Top 10 list for products within your niche market
-Complete and extensive product information
-Extra product images
-Product comparison charts
-Product reviews
-Industry news for your niche market
-How to articles
-Trouble shooting articles
-Installation articles and more
And there are many ways in which such content can be adapted and used to fit your niche market.
For example, if you were selling laptop computers, then the focus of your website would not only be to sell laptops, but to also provide valuable information on all laptops as well. And one of the best ways to encourage customers to make a purchase while on your website is to provide them with a “Top 10 Laptop Computers” list. Furthermore, a Top 10 list identifies your website as an expert in the field, thus increasing consumer confidence as well.
You can also add a laptop comparison chart on your website so that customers can compare features and specifications, before making a final buying decision.
-Top 10 list for products within your niche market
-Complete and extensive product information
-Extra product images
-Product comparison charts
-Product reviews
-Industry news for your niche market
-How to articles
-Trouble shooting articles
-Installation articles and more
And there are many ways in which such content can be adapted and used to fit your niche market.
For example, if you were selling laptop computers, then the focus of your website would not only be to sell laptops, but to also provide valuable information on all laptops as well. And one of the best ways to encourage customers to make a purchase while on your website is to provide them with a “Top 10 Laptop Computers” list. Furthermore, a Top 10 list identifies your website as an expert in the field, thus increasing consumer confidence as well.
You can also add a laptop comparison chart on your website so that customers can compare features and specifications, before making a final buying decision.
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Many times, customers have to surf the web and visit multiple websites to find such information. But if you have a “Top 10 Laptop Computers” and “laptop computer comparison chart” on your site, then you’ll be able to make it that much easier for your customers to make a smart and firm decision, before they buy.
Providing such content will also increase the chances of the customer purchasing the laptop right there and then on your website, and not your competitors.
You can also add consumer and expert editor reviews for the top 10 laptops as well. Shoppers like to see reviews for products before they buy. And anything that helps your customers to make a buying decision will help increase your sales online. The possibilities with content are endless. For example:
If you’re selling clothing, then you can add articles on fashion tips and news on the fashion industry as well. And you can add plenty of images of new fashion trends also.
Providing such content will also increase the chances of the customer purchasing the laptop right there and then on your website, and not your competitors.
You can also add consumer and expert editor reviews for the top 10 laptops as well. Shoppers like to see reviews for products before they buy. And anything that helps your customers to make a buying decision will help increase your sales online. The possibilities with content are endless. For example:
If you’re selling clothing, then you can add articles on fashion tips and news on the fashion industry as well. And you can add plenty of images of new fashion trends also.
If you’re selling video games, then you can add “how to” articles on playing video games and cheat codes.
If you’re selling health products then you can have medical news articles on your web site.
By providing valuable and highly informative content, you’ll be able to create much more traffic as well. And sooner or later, those website visitors can turn into customers. However, the most important content to have on your website is complete and extensive product information on each and every product. And this is especially the case when selling technology products such as computers and consumer electronics.
People search online for free information before and even after they buy products. And by providing such valuable information such as product reviews and comparison charts then your site becomes a one-stop site for product reviews and a place to buy those products as well. And all of this will help make your site a positive contribution to the World Wide Web.
If you’re selling health products then you can have medical news articles on your web site.
By providing valuable and highly informative content, you’ll be able to create much more traffic as well. And sooner or later, those website visitors can turn into customers. However, the most important content to have on your website is complete and extensive product information on each and every product. And this is especially the case when selling technology products such as computers and consumer electronics.
People search online for free information before and even after they buy products. And by providing such valuable information such as product reviews and comparison charts then your site becomes a one-stop site for product reviews and a place to buy those products as well. And all of this will help make your site a positive contribution to the World Wide Web.
Content for search engine ranking
Search engines love content rich websites as they tend to see this as valuable to internet surfers. And as such, content rich websites receive plenty of traffic and higher placement in the search engine search results.
Content and articles can be optimized for search engines as well.
You can insert your most important keywords related to the main topic of the article all throughout the content of the webpage and within the meta tags. And these pages can serve as door way pages to lead web surfers into your website.
Providing free articles and free content has always been one of the best ways to draw targeted traffic to a website, for free. And you can do all of this yourself, for free as well.
Content and articles can be optimized for search engines as well.
You can insert your most important keywords related to the main topic of the article all throughout the content of the webpage and within the meta tags. And these pages can serve as door way pages to lead web surfers into your website.
Providing free articles and free content has always been one of the best ways to draw targeted traffic to a website, for free. And you can do all of this yourself, for free as well.
How to get free articles for content
You can obtain free articles on your specific niche market by visiting article directory websites such as:
www.articlecity.com
www.articlesbase.com
www.ezinearticles.com
There are many article directory websites online which provide free informative articles on many niche markets. And these are the best resources for free articles and free content.
You can place any of their articles on your website for free, without permission, provided that you keep the authors’ identity and a link to their website at the bottom of the article. And this is not a problem as long as the website link is not pointing to any of your competitors, (which will most likely not be the case).
NOTE: Search Engines do not index duplicate content pages. Therefore you may want to create or re-write articles in your own words, with your own personality once you become more familiar with your products and industry as well.
After a while, you’ll become familiar with customer questions and concerns and can begin to write articles based upon those matters. And then you can post those articles on your website to help your customers make a better decision before they buy the product. And if you can answer all of your customers’ questions and concerns in the form of articles, then you’ll make it much more easier for the customer to go ahead and buy the product, from your website.
Suffice it to say that content has always been king. And by providing a content rich website, not only will you provide value to all of your customers, but you’ll also be able to draw much more traffic as well. And the more traffic your website receives then the more sales you’ll make. And a content rich website can help you stay ahead of the competition and make many more sales as well.
www.articlecity.com
www.articlesbase.com
www.ezinearticles.com
There are many article directory websites online which provide free informative articles on many niche markets. And these are the best resources for free articles and free content.
You can place any of their articles on your website for free, without permission, provided that you keep the authors’ identity and a link to their website at the bottom of the article. And this is not a problem as long as the website link is not pointing to any of your competitors, (which will most likely not be the case).
NOTE: Search Engines do not index duplicate content pages. Therefore you may want to create or re-write articles in your own words, with your own personality once you become more familiar with your products and industry as well.
After a while, you’ll become familiar with customer questions and concerns and can begin to write articles based upon those matters. And then you can post those articles on your website to help your customers make a better decision before they buy the product. And if you can answer all of your customers’ questions and concerns in the form of articles, then you’ll make it much more easier for the customer to go ahead and buy the product, from your website.
Suffice it to say that content has always been king. And by providing a content rich website, not only will you provide value to all of your customers, but you’ll also be able to draw much more traffic as well. And the more traffic your website receives then the more sales you’ll make. And a content rich website can help you stay ahead of the competition and make many more sales as well.
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