Nearly 60 percent of online shoppers plan to purchase toys online for kids and grandchildren during the holiday season, with the majority spending between $100 and $200 on online toy purchases for the holidays, BizRate found.

Big projections for the toy market are nothing new for this time of year, and the evolution of online shopping has done nothing to discourage lofty numbers. 

NPD's online research data found that 59 percent of online shoppers purchased toys online. The increase is not only an indication of consumers' increasing comfort with the online shopping experience, but even with well publicized toy site closures NPD found consumer attitudes to be quite positive.
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​Age Ranges
Birth to 24 Months, 2 to 4 Years, 5 to 7 Years, 8 to 11 Years, 12 to 15 Years, Grownups


Arts & Crafts
Aprons & Smocks, Art Supply Sets & Kits, Beads & Jewelry, Chalk & Chalkboards, Charcoals & Pastels, Clay, Dough & Pottery, Craft Kits, Crayons, Drawing & Sketch Pads, Drawing & Sketching Tablets, Dry Erase Markers & Boards, Easels, Glue, Paste & Tape, Paintbrushes, Paints, Paper, Pencils & Erasers, Pens & Markers, Scissors, Sharpeners, Stamps & Stickers


Action Figures/Categories
Animals, Collectibles, Movie, TV & Comics, Military, Playsets, Police, Fire & Rescue, Robots, Science Fiction & Fantasy, Sports, Statues, Maquettes & Busts

​Action Figures/Characters
American Girl, Barbie, Batman, Ben 10, DC Super Friends, Dr. Who, Ever After High, Fantastic Four, Gundam, Halo, Harry Potter, Little People, Marvel, Minecraft, Monster High, Paw Patrol, Pirates of the Caribbean, Pokemon, Power Rangers, Shopkins, Smurfs, Spawn, Spider-Man, Star Trek, Star Wars, Superman, Teenage Mutant Ninja Turtles, Terminator, The Simsons, Transformers, Toy Story, Trolls, Wolverine, X-Men


Baby Toys
Activity Toys, Crib, Stroller & Car-Seat Toys, Dolls & Plush Toys, Electronic Learning, Gyms & Playmats, Music & Sounds, Rattles, Ride-Ons, Sorters & Stackers, Visual Stimulation 
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Construction, Building Sets, & Blocks
By Age, Aircrafts, Alphabet & Numbers, Animals & Insects, Blocks, Stacking Blocks, Boats & Watercraft, Bob the Builder, Buildings & Bridges, Building Sets, Buckets & Tubs, Cars, Construction & Models, Figures & Robots, Foam, Gears, Lego Sets, Little People Sets, Metal, Magnetic, Military, Model Building Tools, Oversized, Plastic, Robots, Rockets & Spacecraft, Wood, Vehicles


Dolls / Characters / Figures
By Age Alice in Wonderland, American Girl, Ariel, Aurora, Baby Annabell, BABY Born, Barbie, Barney, Beauty & the Beast, Belle, Betty Boop, Big Bird, Bratz, Bratz, Babyz, Bratz Big Babyz, Bratz Kidz, Cabbage Patch Kids, Calico Critters, Care Bears, CHOU CHOU, Cinderella, Disney Princess: Little Mermaid, Dora the Explorer, Garfield, Goldilocks, Goofy, Groovy Girls, Hannah Montana, High School Musical, Hunchback of Notre Dame, Little People, Littlest Pet Shop,

Madeline Mary Poppins, Mickey Mouse, Minnie Mouse, Mr. & Mrs. Potato Head, Mulan, My Little Pony, My Scene, Oscar the Grouch, Peter Pan, Pinocchio, Polly Pocket Pullip, Raggedy Ann, Rapunzel, Rugrats, Sesame Street, Shrek, Sleeping Beauty, Smurfs, Snoopy, Snow White, SpongeBob Square Pants, Star Wars, Strawberry Shortcake, The Simpsons, The Wiggles, Tiana, Tigger, Tinkerbell, Toy Story, Tweety, Where the Wild Things Are, Winnie the Pooh,

​Wizard of Oz, Woody, Yo Gabba Gabba, Baby Dolls, Dollhouses, Dollhouse Dolls, Ethnic Dolls, Collectible Dolls, Fashion Dolls, Interactive Dolls, Playsets, Porcelain Dolls, Rag Dolls, Toddler Dolls, Accessories
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​Electronics for Kids
By Age, Alarm Clocks, Cameras, Diaries, Organizers & Accessories, Electronic Learning, Electronic Pets, Handheld Games, Karaoke,

Laptops & Notebooks, Lighting & Room Décor, Musical Instruments, Personal Video Players & Accessories, Plug & Play Video Games,

Radio & CD Players, Radio & Remote Control, Spy Gadgets, Walkie-Talkies
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Games & Puzzles
Action & Reflex, Backyard Games, Badminton, Bocce, Croquet, Flying Discs, Horseshoes, Battling Tops, Board Games, Monopoly, Checkers, Chess & Backgammon, Scrabble, Bingo, Trivial Pursuit, Card Games, Casino Games, Classic Games, Dice & Marble Games, Dominoes & Tile Games, Educational Games, Floor Games, Foreign Language Games, Game Room Games, Lego Games, Mystery Games, Puzzles, Sports Games, Stacking Games, Travel Games,

​Variety Game Sets, Accessories, Puzzles: 3-D Puzzles, Animal, Place & Nature Puzzles, Arts & Literature Puzzles, Brain Teaser Puzzles, Famous Artist Puzzles, Favorite Character Puzzles, Floor & Foam, Puzzles, Geography & Learning Puzzles, Kids' Puzzles, Landmark, City & Famous Place, Puzzles, Movie, TV & Music Puzzles, Musical & Talking Puzzles, Photomosaic Puzzles, Thomas Kinkade Puzzles, Wooden & Pegged Puzzles 


Kids' Furniture
Activity & Sensory Tables, Bedroom Furniture, Chairs & Sofas, Desks, Outdoor Furniture, Room Décor, Step Stools, Tables, Tents & Tunnels, Playsets, Toy Chests & Storage


Learning & Exploration
Early Development Toys, Electronic Learning, Foreign Languages, Geography & Globes, History, Math & Counting, Reading & Writing, Science, Science & Discovery: Animals, Archaeology & Geology, Astronomy, Bugs & Insects, Chemistry & Physics, Creative Kits, Dinosaurs & Reptiles, Electronic Books & Games, Electronic & Robotic Kits, Globes & Geography, Habitats, Microscopes, Sea Life, Telescopes
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​Hobby, Models & Trains
Coin Collecting, Die-Cast, Aircraft, Cars & Trucks, Construction & Farm Vehicles, Engine Replicas, Military Vehicles, Motorcycles, Hobby Tools, Models, Radio Control, Airplanes, Boats & Watercraft, Cars, Crawlers, Helicopters, Military Vehicles, Motorcycles, Trucks, Parts, Rockets, Slot Cars, Stamp Collecting, Trains: G Scale, HO Scale, N Scale, O Scale, OO Scale, S Scale, Standard Scale, Z Scale, Power Supplies


Outdoor Fun
Balls (All), Baseball, Basketball, Boxing, Bikes, Camping & Hiking, Football, Golf, Hockey, Indoor Games, Lacrosse, Safety Gear, Snow Sports, Soccer Sports Bags & Backpacks, Sports Collectibles & Memorabilia, Sports, Starter Sets, Sunglasses & Watches, Swimming & Water Sports, Tennis, Volleyball, Skates & Ride-Ons, Blasters & Foam Play, Gardening Tools, Gym Sets & Swings, Inflatable Bouncers, Kites & Wind Spinners, Lawn & Backyard Games, Outdoor Furniture, Pool Toys & Accessories, Playground Climbers, Sand & Water Tables, Sandboxes & Accessories, Water Slides & Sprinklers, Tents & Tunnels


Preschool
Learning, Learning Systems, Software, Learning Toys, Activity Toys, Construction & Blocks, Musicical Toys, Puzzles, Bath Toys, Ride-on Toys, Electric, Pedal, Wagons, Toy Figures & Playsets, Playsets, Animals, Toy Figures, Vehicles, Trains, Trucks, Cars, Pretend Play, Kitchens & Play Food, Dress-up & Role Play, Tools & Toolsets, Preschool Toy Figures: Barbie, Barney, Blue's Clues, Bob the Builder, Cabbage Patch Kids, Disney, Princesses, Hello Kitty & Friends, Little People, Madeline, Polly Pocket, Power Rangers, Rescue Heroes, Sesame Street, SpongeBob Square Pants, Thomas & Friends, Winnie the Pooh


Pretend Play & Dress-Up
Cooking & Baking, Dress-Up & Costumes, Fashion & Beauty, Gardening, Housekeeping, Magic, Money & Banking, Playboards, Playsets & Figures, Pretend Electronics, Puppets, Real-Food Appliances, Spy Gadgetry, Stick Horses, Tools
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Vehicles & Remote-Control
Play Vehicles, Remote-Controlled & Radio-Controlled, Race Tracks and Playsets, Die-cast, Trains, Characters, Cars, Star Wars, Toy Story, Transformers


Top Toy Brands
A-Ha!, Toys Inc., ATEC, Activision, Adventure Playsets, Air Hogs, Alex, Amazing Live Sea-Monkeys, American Game Factory, American Plastic Toys, American Retro, Animal Planet, Aqua Leisure, Arbor Toys, Asics, Baby Born, Baby Einstein, Backyard Safari, Backyardigans, Baden, Badger, Basket, Bakugan, Balitono, Bamboo Bat, Bandai, Banzai, Barbie, Baseline Licensing Group, Bassett Furniture, Batman, Be Amazing Product, Bean Bag Boys, Bell Sports, Ben 10, Best Equipment, Big Backyard, Big League Promotions, Big Time Toys, Binney & Smith, Bladerunner, Blind Box, Bloco Toys, Blues Clues, Bob the Builder, 

Body Glove, Boppy, Brain Pad, Brainy Baby, Bratz, Brentwood, Brian's Toys, Briarpatch, Bright Starts, Buena Vista Games, Butterfly, Cabbage Patch Kids, Calico Critters, Cadaco, Callaway Golf, Capcom, Cardinal Industries, Carrera, Carter's, Cascade, Caterpillar, Ceaco, Champion, Champion Sports, Chicago, Chicco, Chou Chou, Coleman, Columbia Games, Combi International, Concord, Corolle, Cranium, Crayola, Creations by You, Creativity for Kids, Creepy Crawlers, Currie Technologies, DC Comics, DC Universe, DMI Sports, Da Vinci, DeMarini, Delta, Diamond Entertainment Corp., 

​Diamond Select, Dimensions, Discovery Channel, Disney, Disney Interactive, Disney Pixar's Cars the Movie, Disney Princess, Distributoys, Dora the Explorer, Dragon Ball Z, DreamWorks, Drueke, Dukes, Dumbo, EMI, ESPN, Eagles Wings, Early Childhood Resources, Easton, Eddie Bauer, Edu Science, Educational Insights, Edushape, Electronic Arts, Elenco Electronics, Elite Force, Elope, Erector, Ertl Collectibles, Etch A Sketch, Evenflo, Fantastic 4, Fashion Accessory Bazaar, Fashion Angels, Fast Lane, First Act, First Act Entertainment, Fisher-Price, Fisher-Price Baby, Fleer, Flowlab, Flybar, Folkmanis, 

Forever Collectibles, Franco, Franklin Sports, Front Porch Classics, Funrise, G.I. Joe, Galileo, Galt, Geneon, Geomag, GeoTrax, Giga Pets, Girl Gourmet, Girl Tech, Global Design Concepts, Go Baby Go, Go Diego Go, Go Fly A Kite, Goal Sporting Good, Gotz, Graco, Great American Products, Groovy Girls, Guidecraft, Gund, Gundam, Haba, Halex, Happy Feet, Harry Potter, Harvard, Hasbro, Hasbro Games, Hasbro:Star Wars, Hello Kitty, Hobbie, Home Depot, Hoops, Hot Wheels, Huffy, Hulk, I-Play, Igloo, Image Entertainment, Imaginarium, Imaginext, Impact Sports , Imperial, Instep, Intex, International Playthings, 

Iron Man, Jakks Pacific, Jakks Pacific Boys, Jakks Pacific Girls, Jakks Pacific Interactive, Jakks Pacific WWE, Jay Jay the Jet Plane, Jeep, Jive, Jo Jo's Circus, John Deere, Jugs, Just Like Home, Justice League, K2, Karito Kids, Kel-Gar, Kettler, Kid Designs, Kid Galaxy, Kid Rhino, Kid-Tough, KidKraft, Kids II, Kidsline, K'Nex, Kolcraft, Konami, Kryptonics, Lagoon Group, Lamaze, Lambs and Ivy Bedtime, Laugh & Learn, LeapFrog, LeapFrog Tag, Leapster, Learn and Groove, Learning Resources, Learning Curve, Lee Sport, LEGO, Levels of Discovery, Lights Camera Interaction, Lightyear, Lite Brite, Little People, 

Little Tikes, Littlest Pet Shop, Louisville, MGA Entertainment, MGM, MLB, MLB Memory Company, Marvel, MEGA Bloks, MagNext, Madame Alexander, Major League Baseball, Manley, Mascotopia, Matchbox, Mattel, Mattel Games, Mattel Girls, McFarlane, McArthur Sports, Mega Brands, Melissa & Doug, Mission, Monkey Business, Monopoly, Munchkin, Music for Little People, My First Dollhouse, My Little Pony, NECA, NECA Twilight, NERF, NFL, Nascar, Nautilus, Nick Jr., Nickelodeon, Ninja Turtles, 

​Nintendo, North Pole, Nyko, Oregon Scientific, Pacific Cycle, Paramount, Parker Brothers, Pavilion, Peg Perego, Pelican Accessories, Peter Pan, Phoenix, Photo File, Pirates of the Caribbean, Pixos, Play Along, Play-Doh, PlayHut, Playmates, Playmobil, Playskool, Pockets of Learning, Pokemon, Pokemon USA, Polar Express, Polly Pocket, Power Rangers, Power Wheels, Precious Moments, Precious Planet, Pressman Toy, Prime Entertainment, Princeton Tec, Pro Tec, Project Runway, Puma, Questar, RW Skates, Racing Champions, Radica, Radio Flyer, Ravensburger, Razor, RoseArt, Sassy, Scene It?, Schleich, 

Schwinn, Schylling, Sesame Street, Shelcore, Skullduggery, Spider-Man, Spin Master, Star Wars, Step2, Summit, Sunny Patch, TamaTown by Tamagotchi, Tech Deck, Tek Nek, The First Years, The Learning Journey, Tiny Love, Thomas & Friends, Tonka, Toy Story 3, Transformers, TRIO, TV Games, Tyco, Uncle Milton, V.Smile, VTech, WWE, Walthers, Webkinz, Wham-O, Wild Planet, WowWee, X-Men, XPV, Yahtzee, You & Me, Young Scientist, Yu-Gi-Oh!, Zapf Creation, Zhu ZhuZipBin, Zippity, Zizzle

Video Games Types
Sony PlayStation Games: Action, Adventure, Arcade, Board Games, Cards, Flying, Puzzle, Racing, Rhythm, Role-Playing, Simulation, Sports, Strategy, Trivia, Casino, Hardware,

Microsoft Xbox Games: Action, Adventure, Arcade, Board Games, Cards, Puzzle, Racing, Rhythm, Role-Playing, Simulation, Sports, Strategy, Trivia,

Nintendo Wii Games: Action, Adventure, Arcade, Board Games, Flying, Puzzle, Racing, Rhythm, Role-Playing, Simulation, Sports, Strategy, Trivia,

PC Games: Action, Adventure, Arcade, Board Games, Cards, Casino, Flying, Mah Jong, Puzzle, Racing, Rhythm, Role-Playing, Seek & Find, Simulation, Sports, Strategy, Trivia, Word Games , Hardware,

Mac Games: Action, Adventure, Arcade, Board Games, Cards, Casino, Puzzle, Racing, Role-Playing, Simulation, Sports, Strategy, Trivia, Word Games,

Nintendo DS Games: Action, Adventure, Arcade, Board Games, Cards, Casino, Flying, Puzzle, Racing, Rhythm, Role-Playing, Simulation, Sports, Strategy, Trivia, Hardware, Word Games,

Sony PSP Games: Action, Adventure, Arcade, Board Games, Cards, Casino, Puzzle, Racing, Rhythm, Role-Playing, Simulation, Sports, Strategy, Trivia, Hardware


​Top Brands in Video Games
2K Games, 2K Play, 2K Sports, 505 Games, Abacus24-7, ACC-033, Activision, ACTIVISION, Activision Publishing, Aksys, Atari, Atlus, Bethesda, Capcom, City Interactive, Codemasters, Conspiracy, Crave Entertainment, D3 Publisher, Deep Silver, Destination Software, Destineer, Disney, DreamGear, EA, Eidos, eforcity, Electronic Arts, Fillpoint VG,

Gioteck, Graffiti Entertainment, Ignition Entertainment, InterWorks Unlimited, Knowledge Adventure, Konami, KVE,
Logitech, LucasArts, Majesco, Mastiff, Midway, Microsoft, MTV Games, Namco, Natsume, Inc., Nintendo, NIS America, PDP, Plantronics Inc, Psyclone Games, racing wheel wii, Rockstar Games, Rocksteady, SCEA, Sega Of America, Sony,

​Sony Computer Entertainment, Sony Online Entertainment, Southpeak, Square Enix, SVG Distribution, Take 2, Tecmo KOEI, THQ, Turtle Beach, UBI Soft, VALCON GAMES, Valve, W! Games, Warner Bros, Warner Entertainment Japan, Wizards of the Coast, XSEED Games, Yamasa Entertainment, Yoostar Entertainment, Zen Studios