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Article marketing
consist of writing and posting short yet informative
articles about the products you’re selling or the
services you’re offering.
Furthermore, article marketing is an effective internet
marketing strategy used to draw targeted traffic to your
website daily and can continue to draw traffic for many
months and even years to come.
Writing and posting articles is not only an effective
way to promote your products and website online but it
also becomes a marketing strategy that you can do
yourself for free.
Article marketing can increase
traffic and as a result boost sales as well. |
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And this becomes one
of the best ways to draw targeted traffic to
your website daily. There are two ways to implement article
marketing into your internet marketing plan:
1. Write your own articles
2. Obtain free articles from article directory
websites
3. Hire a writer to write your articles for you
Writing your own articles
If you’re going to write your own articles,
(which many times, is the best way to go about
article marketing), then all you need to do is
place yourself in your customers’ shoes and ask
yourself, what information would you look for
before buying that particular product?
In other words, what would you type into Google
to read and learn about a product before making
a final purchasing decision?
For example, if you were selling web development
software on your website then you can write
about the top 5 web development software
programs for beginners.
Or, you can simply create a comparison chart
with reviews on the top 10 website development
programs for beginners to advanced users.
If you were selling video games for example, you
can write articles on tips, tricks and reviews
for such games and post them onto your website.
On that same review article page, you can link
that page to the actual product page where the
reader can buy the reviewed product on your
website. And you can use the same technique for
any type of product reviews for those products
being sold on your website.
If you were selling digital cameras then you can
write an article on “How to Choose the Best
Digital Camera for You”, based upon their needs
and their budget for example.
And if you’re writing an article about a
particular product then be sure to place
emphasis on the benefits of the product to the
consumer as benefits are what sells the products
and motivates consumers to buy. Therefore, focus
on benefits.
Your articles and more importantly, your article
titles must include keywords and keyword phrases
that your customers will use when searching for
such information online. Then you can link those
keywords and keyword phrases from that article
to other related pages on your website to give
those pages higher search engine ranking for
those particular keywords.
There are many benefits to writing your own
articles and posting them on your website. And
writing articles on subjects such as mentioned
above would draw in tons of targeted traffic
each and every day. And best of all, you can do
it yourself for free.
When writing your own articles it’s important to
start your paragraphs with the major point of
that particular article in your first sentence.
And you can also divide and start off other
paragraphs with sub-headlines as well.
Readers tend to skim articles first and are
enticed to read the article based upon headlines
and sub headlines as well. Therefore, when using
sub-headlines, be sure to use sub-headlines that
grab attention and create enough interest to
cause the reader to read the rest of the
article. |
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Each paragraph should also
be short in structure as long block paragraphs
seem to intimidate readers and drives them away
from reading that paragraph and quite possibly
the rest of the article as well.
Paragraphs in your articles should consist of 3
to 4 sentences and should cover everything that
is necessary to get your point across for that
particular paragraph.
A typical article consists of 350-750 words.
However, you don’t have to write long articles
in order to inform and educate the reader. A
simple article of 350 words or less can be more
than sufficient to get your point across.
Most internet readers simply don’t have the time
or the desire to read long articles. And
anything longer than 750 words may be
disregarded by most readers online.
When writing articles for the average reader,
try not to use technical jargon or sophisticated
words to make yourself appear more intelligent
than what you really are. Instead, it’s best to
write in layman terms using common and familiar
words so that the average person can easily
understand and relate to every thing you say and
write in your articles.
Articles written for the average reader are more
likely to get read, retain retention, and create
repeat traffic to your website as well. And as a
result, more traffic can turn into more sales.
However, it’s also important to include as much
information as you can about a particular
product, category or market in order to educate
the customer and establish yourself and your
business as an expert in your field. |
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Getting articles
from article directory websites
If you simply don’t have the time or desire to
write your own articles then you can always
obtain free articles from article directory
websites such as:
-Ezinearticles.com
-ArticlesBase.com
-ArticleAlley.com
-GoArticles.com
-and others as well…
Simply visit any of these article directory
websites and find articles related to your niche
market and then post those articles onto your
own website.
As long as you include the authors’ information
at the bottom of the article then you are free
to post and publish such articles however you
please.
Each article creates a new search engine
optimized web page for your website. And the
more search engine optimized pages you have on
your site then the more traffic you’re bound to
receive. |
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Hiring writers to
write your articles for you
You can also hire a professional writer to write
your articles for you. Most article directory
websites have a community of well talented
writers who will write your articles according
to your specifications for a small fee.
You name the subject and tell them exactly what
you want mentioned in your article and they’ll
do all the work for you, including the research
as well.
Article writers have the ability to write about
any topic and can produce custom articles with
500 and 800 words quickly and easily. And such
articles are produced for your use only, and are
sent to you directly via email upon completion.
The content of your articles will be original
and unique and the copyrights for the articles
will be yours also.
Average cost for custom made professional
articles:
1 Article: $25- $35
2 - 5 Articles: $30 per article
6 - 10 Articles: $25 per article
11 - 20 Articles: $20 per article
21 + Articles: $18 per article
And there are plenty of freelance writers who
can write your articles for $20 or less. You can
find and hire a professional article writer from
the following websites and from other websites
as well:
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www.Articlez.com
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www.ArticleoWriters.com
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www.ArticleAlley.com
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www.Textbroker.com
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www.ArticleSEOwriters.com
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www.99centarticles.com
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www.PremiumArticleWriters.com |
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How to use article marketing to your
advantage
Post your articles on your
website: One of the best ways to draw targeted
traffic to your website is by posting search
engine optimized articles on your own website.
Write the article using
your most important keywords and keyword phrases
in the title and throughout the rest of the
content of the article. Then build a web page
for the article; insert your keyword rich title
in your title tag; post your article on the page
and you’re done. And within a few days Google
will find your article and add it to their data
base for everyone to find.
Furthermore, you can link
keywords from that article to related pages on
your website and Google will rank those pages
for those keywords that are linked to those
pages. Not only does the actual article page
become important to search engines and readers
as well, but the pages they link to also
increase in search engine ranking for those
specific keywords.
Posting articles on your
website is one of the best ways to increase
targeted traffic and as a result can also
increase sales as well.
Submit your
articles to article directory websites:
If you’re writing your own articles then you can
submit your articles to article directory
websites to get even more traffic to your site.
At the end of the article
you can add your signature file which will
include your name, a short bio, and a link to
your website. And this signature file will
remain attached to the article at all times. |
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Web publishers are
constantly looking for free articles to post on
their site. And by submitting your articles to
article directories, you make your articles
available for others to post on their websites
as well.
As a result, this becomes a form of continual
marketing where that one article will soon be
posted on many websites. And the more publishers
who place your articles on their websites then
the more sites you’ll have pointing back to
yours which increases your search engine page
rank also.
Furthermore, when people find and read those
articles on other websites then they’re more
likely to click on your link and visit your site
as well. This creates even more, free, targeted
traffic to your website daily.
Submitting your articles to article directories
also increases the number of links pointing to
your site. And since your articles are posted on
high traffic directory websites then those links
increase the page popularity for your website as
well.
Search engines such as Google, Yahoo, and Bing
place a significant amount of value on incoming
links to your website, especially when those
links are coming from high traffic websites such
as article directories. And all of this will
help increase your website ranking on all of the
major search engines which will give your
website better search engine placement as well.
More incoming links will also increase the
possibilities for more targeted traffic. And
again, more traffic means more sales. |
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Sending out your
articles in your email newsletters
Once you begin to accumulate opt-in subscribers
on your website, you can begin to send out
monthly newsletters to your subscribers. And in
your newsletters you can include your articles,
reviews, new product announcements, industry
news and more.
Newsletters become a great tool to send out
short yet informative articles pertaining to
your niche market after you’ve managed to obtain
a good amount of subscribers to your bi-weekly
or monthly newsletter. And best of all it’s free
and automated as well.
This also becomes a wake up call for past
customers and website visitors to come back to
your website, and possibly, buy something else.
(See All About Email Marketing for more
information on email newsletters.)
To summarize, writing and posting articles to
your website and article directories can create
targeted traffic to your website daily and as a
result can become very profitable in the short
term and in the long term as well. And best of
all, you can do it yourself for free.
And this is the main reason why so many website
owners are now writing, posting and submitting
their own articles online – because it works! |
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