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If you want to beat the
competition, then you’re going to have to
implement every successful and proven internet
marketing strategy.
You’re going to have to do
things right, in every aspect of your business
venture, beginning with the selection of a
popular niche market.
Focus on a niche market
Statistics have shown that the best way for
small businesses to succeed online is to focus
on a niche market. The internet is saturated with online super
stores and many of them are internet giants with
millions of marketing dollars on hand. |
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However, by focusing on a niche market, your
competition is reduced to those who are in the
same market as you are. Then it’s just a matter
of competing against them.
And the most popular niche markets online are as
follows:
1. Books
2. Computers, Computer Hardware
3. Computer Software
4. Consumer Electronics
5. Apparel
6. Toys/Video Games
7. Videos DVD’s
8. Health and Beauty
9. Music
10. Jewelry
11. Office Supplies
12. Linens/Home Décor
13. Flowers
14. Sporting Goods
15. Footwear
16. Small Appliances
17. Tools and Garden
18. Gifts
Choose your niche market and then focus on that
without falling into the lure of building an
online super store.
Create a search engine optimized
business name
Creating a search engine optimized business name
is one of the most important aspects of starting
and running a successful internet business
online.
An optimized business name which includes your
most important keywords sends a straight forward
marketing message to your customers. It lets
them know who you are, what you do, and most
importantly, what you sell.
Furthermore, your domain name must match your
business name and vise versa, seeing that search
engines love optimized domain names as well.
Create a search engine optimized domain
name
Search engines love keywords. And one of the
most important places to implement your keywords
is within your domain name, (wwwyourbusiness.com)
amongst other places as well.
However, keywords found within the title tag,
description tag and anywhere else on the webpage
can be updated and changed at a later time.
However, the keywords within your domain name
are permanent and can not be changed at any
time. (In order to implement new keywords within
your domain name you would have to purchase and
register a new domain name.)
Therefore, it’s important to get this right the
first time by using your most important keywords
in your domain name as this one move alone will
help place you ahead of the competition in the
search engine search results. |
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Create a content
rich website
One of the best ways to beat the competition is
by creating a high traffic website. More traffic
means more sales. And although there are many
ways to create a high traffic website, one of
the best ways to do so is to create a content
rich website with many, many web pages.
Most online stores have simple product pages
with basic information and one or two product
images on display. But you can go the extra mile
by providing extensive product pages providing
as much information as possible and plenty of
product images as well.
Each product page should consist of the same
amount of product information found on the
manufacturers’ website or more.
Distributor websites provide basic product
information but the manufacturers’ websites
always provide more detailed and complete
information. And the last thing you want to do
is to encourage the customer to go to the
manufacturers’ website to look for more product
information. Don’t give them a reason to leave
your site.
However, extensive product pages are just one
part of the picture. In order to create a
content rich, high traffic website you’re going
to have to provide more than just product
information.
For example, you can add top 10 lists, product
reviews, comparison charts and more. You can
even add “how to” articles and news articles as
well and then build a webpage of each of those
articles. And as a result, all of these pages
will be indexed by search engines and create in
more traffic as well. And in time, you can
create a popular, content rich, high traffic
website which creates targeted traffic daily. |
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Display your best selling products on
your main page
One of the best ways to show your visitors that
your store is the place to be is to show off
your best selling and most popular products on
the main page of your website.
Your main page is your landing page where most
visitors will land. And this page should display
the most important products on your website such
as best sellers, most popular, on sale, and on
clearance now, as these types of products
promote consumer excitement and create a buying
atmosphere as well.
Provide fair and low pricing
You’re in business to make a profit, but it’s
also important to remain competitive as well.
And one of the best ways to compete online is by
offering fair and low prices on all of your
products.
However, profit margins vary within different
product categories as well. For example, with
computer hardware and software products, margins
can vary from 8% to 14% while jewelry products
boast a profit margin of 50% or more.
Yet to beat the competition, it’s always best to
offer the lowest pricing possible while still
being able to make a profit as well. And in
order to remain competitive, your prices will
have to match or beat your competitors and
include incentives as well, such as free
shipping for example. |
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Offer free shipping
If you’re going to remain
competitive online, then you’re going to have to
offer free shipping in one form or another
seeing that most of your competitors will be
doing the same.
And free shipping can
range from shipping on selected items, orders
for $50 or more or free shipping on every item.
But if you want to compete online then offering
free shipping with or without conditions is a
must.
Just by placing a free
shipping notice at the top of every page on your
website can increase sales within a very short
period of time. And if the price is right on the
product, then your free shipping offer can help
close the sale, each and every time.
Make sure products
get shipped out that same day
After the customer orders
the product from you, then you have to order the
product from the distributor. Then the
distributor will drop-ship the product directly
to your customer with your name on the box.
But it’s very important to
make sure that the product gets shipped out to
the customer on that very same day that the
order is placed. And to make sure all goes well,
it’s best to place the order with the
distributor right after receiving the order from
the customer.
And at the end of the
business day, you can get the tracking number
from the distributor, (or the distributor will
send the tracking number to you) to confirm that
the product has been shipped. |
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Execute all internet marketing
strategies
If you want to beat the
competition and compete online, then you’re
going to have to implement every successful
internet marketing strategy available. And for
the most part, you can do it yourself for free.
Proven and successful
internet marketing strategies include:
-Search engine marketing
and optimization
-Link building and link
exchanging
-Press release marketing
-Pay-per-click marketing
-Discussion forum
marketing
-Article marketing
-Email marketing
-Banner marketing
In order to beat the
competition and succeed online, you’re going to
have to implement all of these internet
marketing strategies into your marketing plan
and then execute your plan with full force.
In order to succeed
online, you need traffic. And marketing your
website will be your main priority; because
without traffic there are no sales. But in order
to create sales you have to create traffic, and
implementing every internet marketing strategy
is the best way and the only way to do so. |
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How to Run an Online Store Business |
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Dealing with Customers |
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