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Your domain name, wwwyourbusiness.com, is one of the most
important elements to your Internet marketing
success. And your domain name should always
match your business name as well.
If you created
a search engine optimized business name then
your domain name is already done. However, it might be best create your
domain name first in order to make sure that
your domain name is indeed available before
registering your business name with your local
or state government agency.
Creating a Search Engine Optimized
Domain Name:
Search engine optimization is all about
keywords and placing those keywords in
all the right places. |
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| And when creating a search
engine optimized domain name, you’ll need to
implement your most important keywords or
keyword phrase within your domain name. |
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All major search engines will look for keywords
within your title tag, your meta tags and within
the text of your webpage. However, websites
which include important keywords or keyword
phrases within the domain name are more often
than not found at the top of the search engine
results, especially when all other search engine
optimization factors are combined and
implemented into your SEO strategy.
Implement your most important keywords
in your domain name
To find out what keyword or keyword phrase
should be used in your domain name, all you
would have to do is ask yourself, what keywords
or keyword phrases would you or your customer’s
type into Google to find your products or
services online?
In other words, your most important keywords are
the words which your customers will type in the
search engines in order to find your products
online.
Therefore, you have to place yourself in your
customer’s shoes in order to find the best and
perfect keywords or keyword phrases for your
domain name. Then you can begin to experiment
with similar keywords and variations of those
keywords as well.
Your domain name must also send a straight
forward marketing message to your customers as
well. And both your domain name and business
name should let your customers know exactly what
you do and what you sell.
For example, TV’s have become all the rage and
continue to be a top selling product category
online. And new TV’s and technology are still
coming out on the market all the time.
However, there were different types of Flat
Panel TV’s as well. You had LCD TVs, LED TVs,
Plasma TVs, 3D TVs, Smart TVs, TV/DVD Combos,
Rear Projection TVs and even Voice Command Smart
TV’s as well. And that was just the beginning.
The future in TV’s still has much to offer.
However, it would be impossible to use and
implement all of those words as keywords into
your domain name. Furthermore, your customer is
more likely to enter an action or descriptive
keyword along with the main keyword as well.
For example, if your customer was looking for
the best TV then most likely, they would type in
the keyword phrase “best LCD TV”, “best Plasma
TV” or “Best 3D TV”.
They would use the descriptive keyword “best” in
their keyword phrase in order to know which TV’s
are the best TV’s and then begin their selection
from there.
Therefore, you would be much better off using
“Best TV’s” as your domain name to increase your
chances of getting found for all similar
searches.
And thus wwwBestTVs.com would be your domain
name and business name as well. Other
descriptive keywords that can be used could be
top, top 10, on sale etc...
Top, best, lowest price are descriptive keywords
that your customers are more likely to use when
searching for your products, unless of course,
they’re seeking specific model TV’s, in which
case, you’ll already have a search engine
optimized product page set up for that specific
TV.
wwwBestTVs.com/Sony_XYZ_40_inch_Plasma_HDTV.htm
And there are many more keywords and keyword
phrases that you can use and combine as well.
But one of the best ways to create your domain
name is to place yourself in the customers’
shoes and use the search words or keywords which
your customers are more likely to use when
searching for your products online.
Then implement those keywords or keyword phrases
into your domain name to create a keyword rich,
search engine optimized domain name. |
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Using multiple
domain names
Some internet marketers may take the time to
make use of and register multiple domain names
with multiple keywords and keyword phrases.
However, not only can this turn out to be very
time consuming, but it can also hurt your
business and credibility as well.
You should only have one registered business
name, and to have a variety of domain names
running under the same business name will not
only cause customer confusion but it will also
cause customer suspicion as well.
Your domain name should always match your
business name, and anything else will only cause
confusion and a loss of credibility. Therefore,
you would be much better off registering and
focusing on one domain name, and spending your
time and efforts promoting one website.
Furthermore, you’ll still be able to give the
search engines an optimized URL with more
keywords after optimizing each product page.
wwwBestTVs.com/Buy_Panasonic_60inch_Plasma_1080p_600Hz_HDTV.htm |
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Domain name Length
Domain names in general are limited to 67
characters in length. However, and many experts
agree, that a short domain name is easier for
your customers to remember than a long one.
Furthermore, although most of your new customers
and website visitors will find your website on
the search engines, repeat and return customers
will most likely type in your business name on
Google instead of typing the entire www domain
name in the browser window. And most likely,
your website would come up first place in the
search results.
Then your customer would simply click on your
link and enter your website. And there are still
those who will actually type in your complete
domain name in the browser as well.
Suffice it to say that two to three keywords or
one keyword phrase will work best for creating a
search engine optimized domain name and for
customers to remember.
By keeping your domain name and business name
short, it becomes easier for your customers to
remember your name and to create brand name
awareness as well. |
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Domain extensions:
.com .net .org .biz .info
Always use .com. There are no exceptions when it
comes to doing business online and running an
ecommerce website.
.COM which stands for and represents commercial
use, is and will remain the standard domain name
extension for many years to come, for business
and commercial websites. However, anyone who
wants to register a .COM domain name can do so
whether their site is going to be used for
commercial purposes or not.
.NET stands for “network” and was originally
used by Internet service providers. However,
.NET can also be used to show participation in a
network of similar websites or other areas of
interest as well. And many businesses with
catchy and high value .COM names will register
the .Net extension also so that no one else will
use it combined with their original business
name.
.ORG stands for “organization” and is primarily
used for website organizations and for
non-profit groups and organizations as well.
.INFO stands for “information” and is mainly
used for websites that provide valuable and
credible information and resources also. .INFO
is the next most popular domain name extension
after .COM, .NET and .ORG
.BIZ stands for “business” and is normally used
for small and home business websites, yet not
many small businesses have jumped on board with
the .BIZ extension. In fact you’ll hardly see
any professional businesses using the .BIZ
domain name extension.
When it comes to doing business online, be sure
to register your domain name with a .COM
extension, as this is the standard and will
continue to be so for many years to come.
Furthermore, it may be better to check for
availability on your domain name first before
finalizing and registering your business name in
order to make sure that both business and domain
name coincide. |
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Hyphens – or – no
hyphens
Do not use hyphens in your domain name as this
is considered unprofessional and is mainly used
on websites that are used for the purpose of
traffic diversion. In fact, you’ll hardly ever
find professional business websites using
hyphens within their domain names.
Although some marketers believe that hyphens
make it easier for search engines to
differentiate keywords, this is simply not the
case. Search engines will recognize keywords and
keyword phrases with or with out hyphens.
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Singular or plural
keywords in domain names
When it comes to creating a search engine
optimized domain name, it would be best to
include keywords or a keyword phrase in the
plural sense of the main keyword.
If a potential customer is looking for the best
laptop on the market then they will most likely
type in the keyword phrase “best laptop” or
“best laptops”. And by creating a plural domain
name, wwwBestLaptops.com, you’ll cover both the
plural and the singular search term at the same
time.
If the potential customer is searching on line
for the Dell model XYZ laptop then most likely,
they’ll type in the keywords “Dell model XYZ
laptop”. Yet the keyword “laptop” will still be
covered in your domain name as search engines
will recognize the keyword laptop (singular)
within the word laptops (plural).
Furthermore, when you save your product page as
“Dell_XYZ_Laptop” you’ll be able to have your
main keywords laptop and laptops within the same
URL giving that page a better chance to be
ranked and listed high in the search engine
search results for those keywords.
wwwBestLaptops.com/Dell_XYZ_Laptop.htm
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Create your domain
name first
Success online has more to do with successful
internet marketing more than anything else. And
successful internet marketing has more to do
with search engine marketing over any other type
of internet marketing strategy.
And search engine marketing is all about
keywords and placing your most important
keywords and keyword phrases in the most
important places. And one of the most important
places to implement your most important keywords
in within your domain name.
However, it is also important that your domain
name coincide with your business name as well.
Therefore, it would be best to select and choose
your domain name first and then register your
business name accordingly.
GoDaddy.com:
To check for domain name availability you can
visit
GoDaddy.com and begin your domain name
search there.
Register your domain name now:
In summery, creating a keyword rich domain name
accomplishes two Internet marketing tasks:
First, it sends a straight forward marketing
message to your website visitors letting them
know, “this is what we do, and this is what we
sell”.
And most importantly, a keyword rich domain name
tells the search engines that your website has
the products which those shoppers are looking
for. And as a result, the search engines will
deliver your website right into the hands of
your customers because this is what they want,
and your website has what they’re looking for.
Suffice it to say, that creating a keyword rich,
search engine optimized domain name is your
ticket to Internet marketing success. And this
one strategy will help draw more targeted
traffic to your website daily. And more traffic
means more sales.
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