|
|
|
|
|
Email marketing is a highly
effective, internet marketing strategy which
sends direct marketing messages to consumers,
customers and potential customers via email.
Simply create an effective marketing message and
then press send to reach hundreds and even
thousands of potential customers world wide.
There are many ways to implement email marketing
into your internet marketing plan.
You can send out announcements on sales,
close-outs and free shipping offers.
You can send out new product alerts and product
arrivals based upon your niche market to
increase sales and pre-orders as well. |
|
|
|
|
|
You can offer extra services for existing
customers to add more value to your customer
service.
You can use email marketing to remind your
customers about your business thus creating more
return visits and more repeat sales.
You can also send out educational articles on
products and the industry as well.
There are many ways to use email marketing yet
all of them create customer awareness and
interaction while at the same time remind
existing customers and subscribers that you’re
still there offering the products they need and
ready to take their order on a moments notice.
However, it takes time to build up your own
email opt-in list where website visitors
subscribe to receive your emails by choice. And
you’ll learn in a moment how to build your own
opt-in list to become a successful email
marketer.
But in the mean time, you can also send out your
ads, articles and marketing messages to
thousands of potential customers by placing your
messages in other website email newsletters.
There are plenty of websites and blogs related
to your niche market which already have
thousands of opt-in email subscribers, meaning
that these subscribers have signed up for their
newsletters and are open to receiving their
emails. And you can place your ad in their
emails to receive targeted traffic to your
website within minutes after “send out”.
And due to low cost and high return ratios,
email marketing continues to be one of the most
effective marketing methods used on the internet
today. It’s much more cost efficient than most
forms of advertisement. And with email marketing
you don’t have to wait for customers to come to
you; you can place your message in front of them
with just the click of a mouse.
3 forms of email marketing
Direct email marketing
Direct email marketing is when you send a direct
marketing message to your subscribers with the
intent of getting them to visit your website and
hopefully buy the products you’re selling.
A direct email marketing promotion can include
the announcement of new products, accessories,
sales, close-outs and free shipping offers. But
most importantly, it encourages the reader to
take action now!
Retention email marketing
Retention email marketing is used to retain long
term readership and can consist of articles,
tutorials, industry news, special announcements
and even advertisements as well. But the main
purpose of retention email marketing is to
retain loyal, subscriber readership.
Retention emails are used to keep readers
informed on new trends, products, and technology
for example and should always provide some sort
of value and benefit for the reader and not just
the sender. But as a result, such valuable
emails also convert readers into repeat traffic
as well. |
| |
| |
Placing ads in other
marketers emails
As mentioned above, placing your ad or marketing
message in the emails of other website or blog
owners can bring back great results as most of
their subscribers are very well active.
And if their subscribers receive an email
message with content of interest with a call to
action, then they’re more likely to click on
your link, visit your website and quite
possibly, buy something as well, (which of
course is your ultimate goal).
To place ads in other marketers’ emails you’ll
have to search Google for blogs, websites and
review sites that are related to your niche
product market. Look for newsletter sign-up
forms and sign up for their newsletter to see
how they place their ads in their emails. And
then contact them or look for their advertising
page which offers advertising opportunities on
their website and on their email newsletters as
well.
Get their pricing, secure an ad placement and
then hope for the best results possible. There’s
only one way to know for sure if their
newsletter is going to help your business or
not, and that is by testing. But if their
newsletters are sent out to thousands of
subscribers then you should do well and receive
a well deserved traffic boost.
There are plenty of niche market newsletters
with thousands of subscribers which were created
for selling you ad space on their newsletter.
And placing your ad in the right newsletter can
bring you targeted traffic and plenty of sales
as well. |
|
|
| |
Permission based email
Permission based email is where you have the
permission of the recipient to send them emails
on a regular bases, within reason of course. And
regular bases can mean bi-weekly and monthly as
well or whenever you’re running a special
promotion such as a sale, close out or free
shipping offering.
Anything more frequent than this can become a
nuisance and can cause the subscriber to opt-out
from receiving any further emails from you.
Failure to obtain permission from the recipient
first will cause them to report your emails as
spam. And if enough recipients report your
emails as uninvited emails then your email
account can be shut down and blacklisted
permanently.
For example, when a potential customer visits
your website and signs up for your newsletter,
you now have their permission to send them
emails. Thus, the title, permission based email.
And now they’re more open to receive whatever
you have to offer. |
| |
| |
Email marketing
works
Email marketing works in many ways. It creates
and re-establishes customer awareness and
reminds past customers and website visitors that
you’re still there and ready to help them. But
best of all, it can create new and repeat
traffic and as a result increase sales as well.
And that’s what email marketing is all about –
creating sales.
Email marketing can also be targeted towards
consumers who are more likely to purchase your
products or services.
Email marketing can also be used to build trust,
loyalty and form customer relationships as well.
Simply put, email marketing works when done
correctly. And an effective email marketing
system consist of nothing more than building an
opt-in email list of subscribers who agree to
receive your emails and creating informative yet
enticing sales messages to get your readers to
take action by visiting your website and buying
your products. |
| |
| |
Email marketing system service providers
Many web hosting companies
offer email marketing systems as an extra option
to your web hosting account. And there are
plenty of high quality email marketing service
providers as well, such as:
-
www.Aweber.com
-
www.iContact.com
-
www.Benchmarkemail.com
-
www.GetResponse.com
-
www.ConstantContact.com
-
www.VerticalResponse.com
…and many others as well.
Aweber Communications for
example, is an optimal email marketing and
communication service provider which gives you
all the tools you need to build your list,
create effective marketing messages and send
them out to your subscribers with just the click
of a mouse. And there are many other
complete email marketing communications
providers which offer everything you need to get
started and build your list. i.e. subscription
sign-up forms, automated list management and
email responders, tracking reports and more.
Email marketing
communication services start at around $14 per
month and increase in price according to the
number of subscribers you have. In other words,
the more your list grows then the more your
price increases, but not my much.
NOTE: You can also obtain
email marketing and management services from
your web host provider as part of your web
hosting package.
NOTE: Standard email and
Webmail accounts are not to be used to send out
mass email marketing campaigns as doing so can
cause your web host provider to shut down and
close your hosting account completely. |
| |
| |
Renting and
purchasing email list
There are many websites and companies selling
and renting email lists on the internet and via
email as well. And some entrepreneurs feel it’s
much easier to buy or rent such list and send
their marketing messages to those email
recipients. However, doing so is not a smart
marketing move at all and neither is it safe.
If a person has not requested to receive emails
from your company then it’s best not to send
that person your message.
Although there are some email lists where real
people may have opted-in to receive emails from
that website, many times, even these types of
lists are created by list holders selling their
email addresses to others without the
subscribers’ permission.
And as a result, when those subscribers do
receive your message, it is perceived as spam
and/or from an incredible source. And internet
marketers know very well that it’s just not
worth the risk.
Sending emails via purchased or rented email
lists is not worth the risk of being labeled as
a spammer type business and possibly, getting
your website shut down.
|
| |
The best email
marketing method
The best, safest and most profitable way to send
marketing emails is by sending them to your own
subscribers which you have obtained by
permission. Meaning, your best responses will
come from your own subscribers which signed up
for your newsletter on your own website. And
there are many ways to get subscribers to
sign-up for your newsletters.
For example, you can offer your new subscribers
a free coupon, a free gift or a free report on
your niche market. People love value and
freebies, and offering some kind of incentive
can cause your sign-up rate to soar.
Another method for increasing subscriber sign-up
rates fast is to hold a free give-away contest
for a new product such as a new popular tech
gadget for example. i.e. a digital camera for
under $100.
Such a gift can increase subscriber sign-up
rates substantially. And the prerequisite for
entering to win the contest is that your website
visitors sign up for your email newsletter.
It takes time to build a safe, opt-in subscriber
list but it can become very profitable as well.
Whenever a new product arrives on the market
then all you have to do is create an effective
marketing message and then click send. And
within seconds, your marketing message is placed
in front of thousands of potential customers
just like that. |
| |
| |
Building your own
email list
To start building your own email opt-in list
simply sign up with an email marketing
communications provider such as icontact.com or
aweber.com. They’ll provide you with a
professional and easy to set-up subscriber
sing-up script where you can place your sign-up
form on every page of your website making it
that much easier for them to sign-up.
Your subscriber sign up form, (which will be
provided by your email communication service
provider), must be simple and tell the reader
exactly what to do. For example:
“Sign up now!”
“Enter email address”
You don’t even need their name. All you need is
their email address. The more work you require
them to do then the less likely they are to
sign-up. But typing in their email address takes
seconds and is easy to do.
Next, place your sign-up form in an area on your
webpage where everyone can see it such as in the
top or mid area of the left hand margin of your
web page.
It’s also important to add a security promise
notice under your sign-up form as well. For
example:
“We never rent, sell, or share your email
address”
“We will not rent, sell, or share your email
address”
This way, your customers know that you’re not
going to sell or rent their email address to
another business or internet marketing firm.
You can also tell them what they’re signing up
for as well. For example:
“Sign up for deals, new product alerts and
industry news”
“Sign up for deals, promotions and special
offers” |
| |
| |
Send out frequency
How often you send out emails to subscribers,
(the frequency of send outs) is also important
as sending out too many emails too often can be
considered as spam. And when you do send out
emails, it better be good.
Every message you send out must have some value
or importance to the email such as exciting
product information for example. Otherwise, your
emails may begin to find themselves in the trash
folder more often than not.
You can send out your emails on a monthly bases
or every 2 to 3 weeks. But the more often you
send out emails then the more likely your
subscribers are to become bothered by it. And
this is where sometimes, less is better, unless
of course, you have something important to say
and your subscribers need to know about.
However, when a new product is about to come out
on the market then you may want to send out your
product announcement emails before the product
arrives, (to take pre-orders) or immediately
after the product hits the market, or both.
But again, it’s important to remember that the
more emails you send out then the more likely
your subscribers are to opt-out from your email
list.
Just remember to send them exactly what you
promised. i.e. new product alerts, industry
news, informative articles and more. And by
providing them value, you should do well.
Email marketing is a highly effective, internet
marketing technique that works. And when done
correctly can bring in more traffic and more
sales as well. |
| |
|
|
| |
|
<-Back
- Main Page -
Next-> |
| |
| >
All about Banner Advertising |
| >
How Offering Free Shipping Can Boost Sales |
| >
All about 800 Toll
Free Numbers |
| >
How to Beat the Competition |
| |
|
|
|
