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Most effective ecommerce websites have a few features in common; and those are, design, scheme and layout. And the design and layout of each webpage within your site should be consistent throughout the entire website as well.

And whether you’re building your website from scratch or using a pre-built, website template, the layout of your webpage is always important.

Most people read from left to right, and therefore, should be able to see the most important information and visual aspects of your website right away, beginning with your logo, which helps to builds instant credibility with your website visitors.
Starting from the top, your logo should be placed on the top left hand corner of the webpage.

Next, your header, which can consist of a top, horizontal, navigational menu and/or a graphic image as well, both of which can be placed right below the logo.

An effective ecommerce webpage should have a left vertical navigation on the left hand side of the page as well. And that left navigation can link to many more pages on your website than what your top navigation menu can, seeing that a vertical navigation can be as long as you need it to be.

The remainder of the page, the center, or what is known as the body of the page is where the product information and images will be placed. And at the bottom of the webpage, is where your footer will be, which will consist of text links linking to the most important and most relevant pages of your website.

Examples of effective ecommerce designs:
For the most part, most of your product pages will remain consistent throughout the rest of your website. However, some of your webpage’s may differ in layout according to their purpose. 

Main page

Your main page for example, which is the main entrance of your website, will consist of images and brief descriptions of your new, popular and best selling products on the market. And a simple “More info” button below each product will lead the customer to the full product page for that product on your website.

You can update your main page every 4 to 6 days or whenever new products hit the market. However, your header, (top of the page), left navigation and footer, (bottom of the page) will remain the same throughout the entire website on every single page. The only part of the page that changes is the body (center) and the content and images within the body of the webpage.
Product pages

Your product pages will begin with the main product image and the full product title at the beginning of the body of the page. Then you can add the first “Buy Now” or “Add to Cart” button right after these two elements.

You can then proceed to add complete product descriptions, specifications, features, comparison charts and multiple images followed by the last “Buy Now” or “Add to Cart” button at the bottom of the page.

Once the customer clicks on the “Add to cart” button, they will be taken to another page within the database of your shopping cart where they will enter in their credit card information and complete the order.

NOTE: All product pages will remain the same. i.e. Logo and top header/navigation menu on top, left navigation menu on the left side of the page and the footer at the bottom of the page. The only thing that changes is the product image, the product information/content and the name of the product page.

About page

The About page on your website will tell your website visitors who you are and what you do. And there are 7 key elements which need to be addressed in the About page of your website. Those elements are as follows:

1. Who you are
2. The type of business you are in
3. Who your customers are
4. The needs of your customers
5. The difference between your business and all the rest
6. The benefits your customers will receive when buying from your estore
7. An invitation to shop around on your site and do business with you

And you can conclude this page with your contact information followed by the address of your location as well.

You About page is crucial, and it’s important to address each of these 7 points in a complete and detailed manner.
Contact / Customer service page

Invite your customers to contact your business by giving them immediate access to your email address and phone number. And be sure to add a physical address to your contact page as well. Making all of this information available and easy to find builds instant credibility and makes it easier for your customers to buy. This can also become your customer service page as well.

Help and FAQ page

Your FAQ, Frequently Asked Questions page, can consist of a list of your customers’ most frequently asked questions or the questions that a customer would normally ask before and after making a purchase.

You can also place yourself in your customers’ shoes and ask yourself every question you’d want answered before you yourself were to buy a product on your website. And by answering all of your customers’ questions and concerns on one page they’ll be more likely to buy the product without ever having to contact you, as most online shoppers do.

There are other information pages that need to be created and added to your website as well. And information pages are nothing more than webpage’s which consist of important and valuable information for the benefit of your customers.

Privacy Policy
Terms & Conditions
Return Policy
Shipping Policy

To build information pages, you can use any existing content page such as your About page and then simply remove that information and add your new information for that page in its place.

Then you can save the new page as:

Privacy_Policy, Terms_Conditions, Return_Policy etc…

Everything else on that page and on ever page of your website will remain the same. i.e. Logo, header, top navigation menu, left navigation menu and the footer at the bottom of the page as well.

Building a website is simple to do. And when you’re building a website, all you have to do is build one main page and then use that same template page over and over again for each and every page of your website replacing the content and images of that page and then saving that new page with the new page name.

Your image is important. And the right image with a professional design and layout can build instant credibility and make shopping a pleasant experience for all of your website visitors. So be sure to design your website in a manner that’s built for success.
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Main Article Index Page
How to Succeed in Your Online Store Business
How to Start Your Online Store Business
How to Choose Your Niche Market
How to Create an Effective Business Name
Check for Domain Name Availability
How to Register Your Business Name
Should You Use a PO Box or Home Address
How to Choose the Right Business Entity for You
Sole Proprietorships Explained
Corporations Explained
Partnerships Explained
Limited Liability Companies Explained
Incorporate Your Business Online
How to Obtain Your Sales Tax License
The Best Selling Products Online (Intro)
1. Books
2. Computers, Computer Hardware
NEW:Start a Computer Reseller Business Online
3. Computer Software
4. Consumer Electronics
5. Apparel, Clothing
6. Toys/Video Games
7. Videos DVD’s
8. Health and Beauty
9. Music
10. Jewelry
11. Office Supplies
12. Linens/Home Décor
13. Flowers
14. Sporting Goods
15. Footwear, Shoes
16. Small Appliances
17. Tools and Garden
18. Gifts
About Distribution
Choosing the Right Distributors
How to Get Signed-Up With DropShip Distributors
Books Distributors, DropShippers, Wholesalers
Computers, Hardware, Software DropShippers
Apparel, Clothing Distributors, DropShippers
Toys/Video Games DropShippers, Wholesalers
Video DVD  DropShippers, Wholesalers
Health and Beauty Distributors, DropShippers
Consumer Electronics DropShippers
Music Distributors, DropShippers, Wholesalers
Jewelry Distributors, DropShippers, Wholesalers
Office Supply Distributors, DropShippers
Linens/Home Décor DropShippers, Wholesalers
Flowers Distributors, DropShippers, Wholesalers
Sporting Goods Distributors, DropShippers
Footwear, Shoes Distributors, DropShippers
Small Appliances DropShippers, Wholesalers
Tools and Garden DropShippers, Wholesalers
Gifts Distributors, DropShippers, Wholesalers
How to Find More DropShippers, Wholesalers
How to Open Your Online Store
How to Build Your Own Online Store
How to Build Effective Product WebPages
Building Your eStore with Website Templates
Designing, Planning and Organizing Your eStore
Implementing Graphic Elements
How to Create Your Own Company Logo
Create Search Engine Optimized Product Pages
How to Create a Content Rich Website
Choosing Your Web Host Provider
Create a Search Engine Optimized Domain Name
Check for Domain Name Availability
Top Web Building Software Programs
Top 10 Web Host Providers
Top 10 Complete eCommerce Solutions
Top Website Developers
All About Shopping Carts
All About Payment Processing
All About Merchant Accounts
Using PayPal as a Payment Processing Solution
More Merchant Account Providers
All Merchant Account Providers
Setting Your Prices
Setting Shipping Charges
Maintaining Your Online Store
Your Internet Marketing Master Plan
All about Search Engines
The Top Search Engines
Search Engine Optimization Guide Pt.1
Search Engine Optimization Guide Pt.2
All about Building and Exchanging Links
Purchasing Text Link Ads
All about Press Release Marketing
All about Pay-Per-Click Marketing
All about Discussion Forum Marketing
All about Article Marketing
All about Email Marketing
All about Banner Advertising
How Offering Free Shipping Can Boost Sales
All about 800 Toll Free Numbers
How to Beat the Competition
How to Run an Online Store Business
Dealing with Customers
How to Minimize Interaction with Customers
How to Deal with Customers via Email
How to Take and Place Orders
Paying for Products with Your Customers’ Money
How to Collect Sales Tax for Internet Sales
Avoiding Credit Card Fraud
How to Ship International and Overseas
How You Get Paid Each and Every Day
Dealing with Product Returns and Exchanges
Sample Return Policy and Procedures
Sample Privacy Policy
Sample Terms and Conditions Policy
Internet Business Resources
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