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Most effective ecommerce
websites have a few features in common; and
those are, design, scheme and layout. And the
design and layout of each webpage within your
site should be consistent throughout the entire
website as well.
And whether you’re building your website from
scratch or using a pre-built, website template,
the layout of your webpage is always important.
Most people read from left to right, and
therefore, should be able to see the most
important information and visual aspects of your
website right away, beginning with your logo,
which helps to builds instant credibility with
your website visitors. |
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Starting from the top, your logo should be
placed on the top left hand corner of the
webpage.
Next, your header, which can consist of a top,
horizontal, navigational menu and/or a graphic
image as well, both of which can be placed right
below the logo.
An effective ecommerce webpage should have a
left vertical navigation on the left hand side
of the page as well. And that left navigation
can link to many more pages on your website than
what your top navigation menu can, seeing that a
vertical navigation can be as long as you need
it to be.
The remainder of the page, the center, or what
is known as the body of the page is where the
product information and images will be placed.
And at the bottom of the webpage, is where your
footer will be, which will consist of text links
linking to the most important and most relevant
pages of your website.
Examples of effective ecommerce designs: |
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For the most part, most of your product pages
will remain consistent throughout the rest of
your website. However, some of your webpage’s
may differ in layout according to their
purpose.
Main page
Your main page for example, which is the main
entrance of your website, will consist of images
and brief descriptions of your new, popular and
best selling products on the market. And a
simple “More info” button below each product
will lead the customer to the full product page
for that product on your website.
You can update your main page every 4 to 6 days
or whenever new products hit the market.
However, your header, (top of the page), left
navigation and footer, (bottom of the page) will
remain the same throughout the entire website on
every single page. The only part of the page
that changes is the body (center) and the
content and images within the body of the
webpage. |
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Product pages
Your product pages will begin with the main
product image and the full product title at the
beginning of the body of the page. Then you can
add the first “Buy Now” or “Add to Cart” button
right after these two elements.
You can then proceed to add complete product
descriptions, specifications, features,
comparison charts and multiple images followed
by the last “Buy Now” or “Add to Cart” button at
the bottom of the page.
Once the customer clicks on the “Add to cart”
button, they will be taken to another page
within the database of your shopping cart where
they will enter in their credit card information
and complete the order.
NOTE: All product pages will
remain the same. i.e. Logo and top
header/navigation menu on top, left navigation
menu on the left side of the page and the footer
at the bottom of the page. The only thing that
changes is the product image, the product
information/content and the name of the product
page.
About page
The About page on your website will tell your
website visitors who you are and what you do.
And there are 7 key elements which need to be
addressed in the About page of your website.
Those elements are as follows:
1. Who you are
2. The type of business you are in
3. Who your customers are
4. The needs of your customers
5. The difference between your business and all
the rest
6. The benefits your customers will receive when
buying from your estore
7. An invitation to shop around on your site and
do business with you
And you can conclude this page with your contact
information followed by the address of your
location as well.
You About page is crucial, and it’s important to
address each of these 7 points in a complete and
detailed manner. |
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Contact / Customer service page
Invite your customers to
contact your business by giving them immediate
access to your email address and phone number.
And be sure to add a physical address to your
contact page as well. Making all of this
information available and easy to find builds
instant credibility and makes it easier for your
customers to buy. This can also become your
customer service page as well.
Help and FAQ page
Your FAQ, Frequently Asked
Questions page, can consist of a list of your
customers’ most frequently asked questions or
the questions that a customer would normally ask
before and after making a purchase.
You can also place
yourself in your customers’ shoes and ask
yourself every question you’d want answered
before you yourself were to buy a product on
your website. And by answering all of
your customers’ questions and concerns on one
page they’ll be more likely to buy the product
without ever having to contact you, as most
online shoppers do.
There are other information pages that need to
be created and added to your website as well.
And information pages are nothing more than
webpage’s which consist of important and
valuable information for the benefit of your
customers.
Privacy Policy
Terms & Conditions
Return Policy
Shipping Policy
To build information pages, you can use any
existing content page such as your About page
and then simply remove that information and add
your new information for that page in its place.
Then you can save the new page as:
Privacy_Policy, Terms_Conditions, Return_Policy
etc…
Everything else on that page and on ever page of
your website will remain the same. i.e. Logo,
header, top navigation menu, left navigation
menu and the footer at the bottom of the page as
well.
Building a website is simple to do. And when
you’re building a website, all you have to do is
build one main page and then use that same
template page over and over again for each and
every page of your website replacing the content
and images of that page and then saving that new
page with the new page name.
Your image is important. And the right image
with a professional design and layout can build
instant credibility and make shopping a pleasant
experience for all of your website visitors. So
be sure to design your website in a manner
that’s built for success. |
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<-Back - Main Page -
Next-> |
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Implementing Graphic Elements |
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How to Create Your Own Company Logo |
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Create Search Engine Optimized Product Pages |
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How to Create a Content Rich Website |
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