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If you want to succeed
online, then search engine optimization is a
must. And search engine optimization or what is
also known as SEO is nothing more than placing
all the right keywords in all the right places,
along with a few more strategies as well, all of
which will be explained in this 2 part segment.
The majority of your customers will find your
website through one of the top main search
engines such as Google, Yahoo or Bing.
But it
won’t be easy for them to find you amongst the
thousands of other websites, unless of course,
your website is optimized for high search engine
placement. Furthermore, search engine marketing
is easy to do, and you can do it
yourself for free. |
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| And once you have your first
webpage done, then optimizing the rest of your
pages becomes a simple routine.
However, there are rules and guidelines to
search engine optimization. And if the following
instructions are followed to the letter, then
there’s no reason why your website shouldn’t
make it to the first page of the search engine
search results, in all of the top search
engines. |
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It should also be noted that niche market
websites have a better chance of being found on
the internet than online stores which sell
multiple product categories since it’s much
easier to optimize a niche market site for your
most important keywords.
Furthermore, your website is more likely to be
ranked higher in the search engine search
results if all of your web pages are dedicated
to one particular product market.
Choosing the right keywords
It’s important to make a list of your most
important keywords before you start making web
pages so that you can insert and implement these
keywords within your web pages as you build
them.
And when it comes to selling products online,
choosing the right keywords is really not that
difficult to do. All you have to do is put
yourself in the customers’ shoes and type in the
keywords or keyword phrases that you yourself
would use if you were looking for the products
which you are selling.
For example, if you were selling business books,
then your most important keywords would be
“business” and “books”.
If you were selling laptops, then your most
important keyword in general would be “laptops”.
If you were selling gaming PC’s, then your most
important keywords would be “gaming”, “video
games”, “PC’s” and “systems”.
Again, when choosing your most important
keywords, you have to ask yourself, what
keywords would you type in the search engines as
a customer searching for the products you sell.
Would you type in digital cameras, buy digital
cameras, top or best digital cameras, or buy
digital cameras with free shipping?
Most people may perform a generic search first,
but if they don’t find what they want on the
first several listings then they’ll enter in
another search with a more descriptive search
term such as buy, top, best, on sale, or a
specific product name and model number for that
product category.
Therefore, for example, best, buy, top, and
digital cameras are all important keywords for
online stores which sell digital cameras.
When you focus on a niche product market, it’s
easy to find and select the right keywords for
your search engine optimization plan. And the
best and most effective way to create a search
engine optimized website is to implement your
most important keywords in every aspect of your
business - starting with your business name. |
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Implementing
keywords in your business name
One of the most effective ways to start and run
a successful online store business is to place
your most important keywords in your business
name.
By placing your main keywords within your
business name you’re able to execute two highly
effective strategies into your internet
marketing plan.
1. Having your most important keywords within
your business name sends a clear and straight
marketing message to your customers. It let’s
them know right away what you do and what you
sell.
2. Having your most important keywords within
your business name also allows you to match it
and complement it with a search engine optimized
domain name as well. And having a search engine
optimized domain name is one of the most
important elements to successful, search engine
marketing.
For example, if you were selling business books
then your most important keywords would be
business and books. Therefore, the name
BusinessBooks.com would be an excellent and
highly effective name for your business. And
it’s not just keywords, it’s keyword phrases as
well.
Keyword phrases are the search terms your
potential customers will type into the search
engines when looking to buy the products you
sell.
For example, BestBusinessBooks.com would be
another effective and search engine optimized
business name seeing that many people type in
descriptive terms such as best, buy, top, top 10
etc....
Remember, search engine optimization comes
before everything else, and what may seem to be
the standard in the business world is not as
effective online, unless of course, you have
millions of advertising dollars to promote and
market your business name as a brand name.
Therefore, to increase your chances for online
success, it’s best to create a search engine
optimize business name which will allow you to
match your business name with your domain name
as well. |
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Implementing keywords in your domain
name
Your domain name should always match your
business name regardless of the type of business
you are in.
If your business name is Best Laptops then your
domain name should be wwwBestLaptops.com
And when you have a domain name such as BestLaptops.com then your chances for being
found at the top of the search engine search
results are increased greatly, especially when
you place your most important keywords within
other key areas of your webpage as well.
When a customer performs a search for specific
keywords or keyword phrases then the search
engines will search their database for websites
matching their search query. And one of the most
important places that search engines look for
keywords is within the domain name of your
website.
If your domain name includes the keywords which
the user used to search online then the search
engine knows that your site has what they’re
looking for. The search engine will then search
the rest of your site, title tags, meta tags,
text links etc to find more of those same
keywords which will result in a much higher
search engine placement and ranking for those
particular keywords.
Placing your most important keywords in your
domain name is one of the most important
elements of effective search engine marketing
and optimization and should be made top priority
in your internet marketing plan. |
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Implementing
keywords in your title tags
The title tag is where you enter in, or type in
the title of that particular webpage. The title
of that webpage should describe exactly what
that web page is all about. And your title tags
are probably the most important place to have
your most important keywords.
Search engines will search their data base for
websites matching the users search query and one
of the first places they’ll look for those
keywords will be within your title tags.
Furthermore, most search engines will display
the title of your website or web page in the
search engine search results and your title tag,
(the title of your webpage), is the first thing
that your customers will see when scrolling down
the search results listings.
And if your title states what the customer is
looking for, i.e. “Buy the New Dell Laptop Model
XYZ On Sale with Free Shipping”, then they’re
more inclined to click on your link.
In most online store builder programs such as
BigCommerce, Volusion, Shopify, and others, you
can easily insert the titles to your web pages
from within the administration area of the
program.
However, if you’re building your website from
scratch with a web development software program,
or with a pre-built website template then you
will have to go into the code-mode of that web
page to insert your keywords within your title
tag. |
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For
example, in Microsoft Expression Web, you can
click on the “code” tab on the lower left hand
corner of the page.
Once you click on the
“code” tab, you will be able to see your webpage
in code mode where your title tag will appear at
the top of the page, i.e:
<head>
<title>Place your most
important keywords here</title>
When placing your keywords
in your title tag, it’s important to place your
most important keywords at the beginning of the
title so that your customers will see those
keywords first. For example, if you were
selling laptops online then a good, effective,
search engine optimized title for the main page
of your site could read as follows:
<title>Buy the Best
Laptops On Sale with Free Shipping, Dell, HP,
Lenova, Acer, Sony, Toshiba and more!</title>
And this is what your
customers will see on the search engine search
results:
Buy the Best Laptops On
Sale with Free Shipping, Dell, HP, Lenova, Acer,
Sony, Toshiba and more!
Buy, Best, New, Top,
Laptops, On Sale, Free Shipping, Dell, HP,
Lenova, Acer, Sony, and Toshiba are all major
keywords which your customers will use to find
you. But in a general sense, Buy, Best, Laptops,
On Sale, and Free Shipping are your most
important keywords in general for the main page
of your website.
For a specific product
page, a good, effective search engine optimized
title can read as follows:
<title>Buy the Dell Model
XYZ Laptop On Sale with Free Shipping
Now!</title>
And this is what your
customers will see on the search engine search
results:
Buy the Dell Model XYZ
Laptop On Sale with Free Shipping Now! |
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And if
your customer is looking to buy the Dell Model
XYZ Laptop and performs a search on Google using
the keywords “Buy Dell Model XYZ Laptop”, or
even Dell Model XYZ then the chances of your
webpage being found on the first page of the
search engines are increased greatly, especially
after implementing a few more search engine
optimization techniques that are listed below.
Your title tag is not a
place intended for keyword stuffing. It is
intended to display a “short keyword-rich sales
message”, not only for the search engines to
index and rank but also for the customer to read
and click on when persuaded to do so.
Major search engines such
as Google, Yahoo and Bing will read and index
all of the keywords within your title tag but
will only display the first 8 to 10 words or the
first 70 characters in the title, which means
your customers are only going to see the first
70 characters or the first 8 to 10 words in the
title for your webpage when viewing your listing
on the search engine results. And this is why it’s best
to place your most important keywords and
keyword phrases at the beginning of the title
for all of your web pages because it’s those
first 8 to 10 keywords that must convince your
customers to click on your title link.
If the customer is looking
to buy the new Dell Model XYZ laptop and they
see a title which reads, “Buy the New Dell Model
XYZ Laptop On Sale with Free Shipping Now!”,
then that alone will cause them to click on your
website link without hesitation and this is what
you want them to do. |
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Implementing
keywords in your meta description tags
Your meta description tag is where you will
enter or type in a short description of that
particular webpage.
If you’re building your website with an online
store builder program then you can easily add a
description for the webpage from within the
administration area of the storefront builder
program.
However, if you’re building your website with a
web development software program then you can
switch to code-mode from within the program to
view that page in code-mode.
In code mode, the meta description tag, will
look like this:
<meta NAME="description" CONTENT=" Enter a
description of this page with another
keyword-rich marketing message here"/>
Here, you’ll have plenty of more character space
to type in a much longer, keyword-rich
description and marketing message to persuade
customers to click on your listing. And your
description in your meta description tags will
vary from webpage to webpage as well.
For example, your meta description tag for your
main page on your website can read as follows:
<meta NAME="description" CONTENT="BestLaptops.com
offers the best deals on all new Dell, HP,
Lenova and Toshiba laptops with FREE SHIPPING on
every order. Click here now!"/>
And you can change the description for your main
page bi-weekly, or monthly, or whenever new
trends or technology arrives on the market.
Google will revisit your website every few days
and will update your description in its database
accordingly.
For a specific product page, an effective meta
description tag can read as follows:
<meta NAME="description" CONTENT="Buy the New
Dell Model XYZ Laptop which comes with a 14 inch
display, Inter Core i3-2330M 2.2Ghz, 4GB DDR3
Memory, 640GB Hard drive and more; on sale now
with FREE SHIPPING. Click here now!"/>
Most search engines will read and index every
word in your description tag but will show the
first 22-24 words of your description in the
search engine search results, meaning that your
customers will only see the first 22 words of
your description, and may then skip to and
display a sentence or paragraph from the actual
content of the webpage itself. |
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Implementing
keywords in your meta keywords tag
Your meta keywords tag is where you’ll enter or
type in your most important keywords and keyword
phrases for that particular webpage.
And again, if you’re building your website with
an online store builder program then you can
easily add your most important keywords for the
webpage from within the administration area of
the store builder program.
If you’re building your website with a web
development software program then you can switch
to code-mode from within the program to view
that webpage in code-mode.
In code mode, the meta keywords tag, will look
like this:
<meta NAME="keywords" CONTENT=" Enter your most
important keywords and keyword phrases here"/>
Here, in the keywords tag, all you have to do is
type in your most important keywords and keyword
phrases one time, separated by a coma “,”. i.e:
<meta NAME="keywords" CONTENT="buy, dell,
laptop, model XYZ, notebook, computer, 14 inch
display, on sale, lowest price, free shipping,
manufacturer part number #123XYZ "/>
And your keywords in your meta keywords tag will
vary from page to page as well.
NOTE: Using your keywords and keyword phrases
more than 1 time can be seen as keyword stuffing
and is not recommended.
NOTE: Google and other major search engines no
longer make use of the keywords tags. You may be
better off not using the keywords tag at all. |
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Implementing
keywords in your “Image alt” tags
Image alt tags are the meta tags found behind
the images or product images on your web pages
and are used to describe the images themselves.
And inserting keywords into your image alt tags
can increase the keyword relevancy of that
particular webpage as well.
Some store front builder programs will not allow
you to enter keywords into your image alt tags.
However, if you’re building your website with a
web development program then you can switch to
code mode and edit the image alt tag where the
image is placed on the page. (NOTE: image must
be inserted onto the webpage before the image
alt tag can be made visible in the code mode of
the webpage.)
In code mode, the image alt tag where the image
has been inserted will look like this:
<img alt="Insert your most important keywords
here"/>
Here, you can simply enter in another short,
keyword-rich description, i.e. Buy Dell Model
XYZ Laptop Manufacturer part number, On Sale
Free Shipping etc…
Your customer will not be able to see your image
alt description tag and therefore it is not
necessary to enter these keywords in a proper
readable format, yet neither is it appropriate
to use the image alt tags for keyword stuffing
as well.
Inserting your most important keywords and
keyword phrases within your image alt tags gives
the search engines more keywords and keyword
phrases to index and increases keyword relevancy
for that webpage. |
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Other meta tags
Other meta tags of importance include your
Abstract, Revisit, and Index Follow tags.
Abstract META Tag
<META name="Abstract" content="Enter short
keyword phrase here">
The Abstract meta tag is another place to add
more keywords and keyword rich phrases yet in
the form of a short and basic description of
that particular webpage. The Abstract meta tag
can also boost your keyword relevancy for that
page as well.
Revisit META Tag
<META name="Revisit-After" content="7 Days">
The Revisit meta tag allows you to tell the
search engines how often to re-visit and
re-index your website just in case changes were
made and new product pages were added. This can
be set for revisit after 3 days (recommended for
online stores), 5 days, 7 days or more.
Robots META Tag
<META name="Robots" content="INDEX, FOLLOW,
ALL">
Search engine spiders, also known as robots will
visit your website and index all of your web
pages and links from your website. And this tag
allows you to tell the search engines which
pages to index and follow and which pages are
not to be indexed such as a design practice page
or an order confirmation page.
For example:
“Index, Follow All” tells the search engine
spider to index this page and follow all links
that go out from this page as well.
“No index, no follow”, tells the search engine
not to index this page and not to follow any
links on this page as well.
NOTE: These extra meta tags may not be found on
all web page coding areas.
However, to add these tags onto your code you
can simply copy these tags from here and paste
them onto your webpage under the main meta tags
mentioned above:
<META name="Abstract" content="Enter short
keyword phrase here">
<META name="Revisit-After" content="3 Days">
<META name="Robots" content="INDEX, FOLLOW,
ALL"> |
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<-Back
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Main Page -
Next-> |
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| >
Search Engine Optimization Guide Pt.2 |
| >
All about Building and Exchanging Links |
| >
Purchasing Text Link Ads |
| >
All about Press Release Marketing |
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