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Once you’ve determined which
products you’re going to sell, then you can
proceed to create your business/company name
based upon that niche product market. And for
marketing purposes, and search engine
optimization, it’s always best to have your most
important keywords within your business name as
well.
And those keywords must be words
pertaining to your niche market and/or the
products you sell.
It’s easy to see that using your most important
keywords within your business name sends a clear
marketing message to your customers letting them
know who you are and what you sell.
This is one reason why using your most important
keywords within your business name can become an effective marketing strategy. |
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Furthermore, you’ll be able to use your business
name as your domain name as well, which will
also become a major marketing tool to help get
your web site listed high on search engine
search results.
For example, if you were to start an online
store business selling self help books, then
'self, help and books' would become your most
important keywords, along with other keywords as
well. And these are also search terms that
potential customers would use to find you.
In other words, self, help and books are the
keywords that your customers are most likely to
type into Google search when looking for such
books.
Therefore, in regards to marketing, having a
simple business name such as SelfHelpBooks.com
or Best Self Help Books sends a clear and direct
marketing message to your customers letting them
know that your business sells the best self-help
books online. It lets them know that your
internet storefront offers exactly what they're
looking for; self-help books.
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Furthermore, by adding your
most important keywords in your domain name,
you’ll have a much better chance at getting
listed high on the search engine results seeing
that search engines tend to favor websites which
have those main search words in the domain name,
(along with other key marketing strategies as
well).
And this is just one way to help you achieve
high search engine placement without having to
pay for it, is by creating a search engine
optimized business name which will then be
followed by a search engine optimized domain
name.
Therefore, it is important to use your most
important keywords or keyword phrases in your
business name so that your domain name can match
it and be used as an effective, internet
marketing tool.
And when creating your business name, it’s best
to use keywords or keyword phrases that your
customers would type into Google search in order
to find your products and your online store.
When creating your business name, you can place
yourself in the customers’ shoes and ask
yourself, what would you type into Google in
order to find your products and your store? And
then implement those keywords into your business
name.
NOTE: You may have to use 3
choice keywords in your business name as most 2
keyword domain names may already be taken.
For example:
-TopDigitalCameras.com
-BestHardDrives.com
-Top10MP3Players.com
-BestAccountingBooks.com
-BestAccoutingSoftware.com
-BestVideoGames.com
-LaptopsOnSale.com
-BuyWhiteGold.com
-BuyVitamins.com
-UrbanClothing.com
-DiscountJewelry.com
-BestRunningSneakers.com, and many many more… |
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And
although the thought of using keywords such as
best, top and buy may seem tasteless to the
business owner, having those descriptive
keywords in your domain name is what’s going to
help boost your online store to the top of the
search engine results.
You can also add a letter
or letters to your main keywords to help keep it
short.
For example, you could use
IBusinessBooks.com, where the letter I would
stand for Internet.
Or, you could add the
letters XL to digital cameras in order to get
XLDigitalCameras.com.
You could use Internet
Business Books or InternetBusinessBooks.com for
your business name, if your niche market was
selling internet business books.
However, keyword phrases
using descriptive keyword search terms such as
top, best and buy will work best for achieving
top search engine placement seeing that such
words are descriptive keywords that your
customers are most likely to use when searching
for top digital cameras, the best digital
cameras, or if they simply want to buy a digital
camera right now.
You’ll have to research,
experiment and carefully select your most
important keywords in order to come up with the
best, and most effective, search engine
optimized business name in order to achieve good
search engine placement.
Creating your business
name will be one of the most important keys to
your online success so make sure you get it
right the first time by implementing your most
important keywords within your business name. |
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Next-> |
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Check for Domain Name Availability |
| >
How to Register Your Business Name |
| >
Should You Use a PO Box or Home Address |
| >
How to Choose the Right Business Entity for You |
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