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Creating search engine
optimized product pages is crucial to your
internet marketing strategy. And optimizing your
product pages to be indexed and ranked high by
search engines begins with implementing your
most important keywords in all the right place.
Keywords, keyword phrases, or search terms are
the words that your customers will type into the
search engines when looking for the product or
products that they’re trying to buy. If you
want your customers to find your website then
you’ll need to strategically implement those
keywords into your webpage.
For example, if you were selling notebook
computers, and you were creating a product page
for the Dell XYZ Notebook computer then your
main keywords would be “Dell XYZ Notebook”.
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Furthermore, you can also use and combine more
keywords that customers are likely to use when
searching for that product. i.e. “buy” Dell XYZ
Notebook with “free shipping”.
The added key words “buy” and “free shipping”
are high ranking keywords which will help boost
your search engine rankings and increase the
chances of the customer clicking on that page,
especially if that’s what they want to do – buy
that product with free shipping. And all of
these keywords should be placed within the most
important parts of the web page, starting in
your title tag.
Title tag
When it comes to building specific product
pages, the most important place to insert your
most important keywords is within your Title
tag, or the title of the webpage.
If you’re building your website with a
storefront builder from BigCommerce or Volusion
then you can easily add the title to the title
tag of the web page from within the
administration area of the storefront builder
program.
But if you’re using a web development software
program such as Dreamweaver for example, then
you can enter the coding mode of the web page
and enter in the title of the product page
within the <Title> tag.
“Buy the Dell XYZ Notebook with Free Shipping”
And with some products, such as technology
products, you can also add the manufacturer part
number as well seeing that when there are
multiple versions of the same product customers
will want to be sure that they’re getting the
right one.
“Buy the Dell XYZ Notebook with Free Shipping,
X15z-5834ELS”
View from the coding mode of the webpage:
<head>
<title>Buy the Dell XYZ Notebook with Free
Shipping, X15z-5834ELS</title>
Description tag
After the title tag comes the description tag
which comes right below the title tag within the
HTML coding area of your webpage.
In your description tag, you will once again
place your most important keywords in this tag
while adding a brief description of the product
or your company as well. For example:
<meta name="description" CONTENT="Buy the all
new Dell XYZ Notebook today and receive Free
Shipping when you order online. ABC Company is
your one stop source for the best Notebook
computer deals…"/>
Or:
<meta name="description" CONTENT="Buy now! Dell
XYZ Notebook 15z X15Z-5834ELS Notebook PC -
Intel Core i5-2430M 2.4GHz, 6GB DDR3, 500GB HDD,
DVDRW, 15.6 Display, Windows 8 Home Premium
64-bit,..."/> |
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Or:
<meta name="description" CONTENT="The Dell XYZ
Notebook 15.6-Inch Notebook, The thinnest
15-inch PC on the planet,…Additionally, this
Inspiron Notebook includes award-winning Intel
Wireless..."/>
Keep in mind that whenever you write a title for
your title tag and description tag, this is what
your customers will see when they search for the
product on Google.
They will see the title, URL and the description
of your web page on the search engine results
and then decide if they want to click on your
link or not, based upon what they see.
This is what your customers will see on Google.
Buy the Dell XYZ Notebook with Free Shipping
wwwYourCompany.com/Buy_Dell
XYZ_Notebook_Free_Shipping
Buy the all new Dell XYZ Notebook today and
receive Free Shipping when you order online. ABC
Company is your one source for the best Notebook
computer deals…..
Therefore, not only does your title and
description tag have to be optimized for search
engine ranking, buy it also has to persuade your
customers to click on the link as well. And this
is why it is important to implement action words
into the description and title as well. For
example:
<meta name="description" CONTENT="CLICK HERE
NOW! The Dell XYZ 15.6-Inch Notebook is on sale
now with free shipping available. The thinnest
15-inch PC on the planet, the Dell XYZ 15z
(model X15z- 5834ELS) comes with..."/>
However, your most important keywords and your
best, yet short sales command, needs to remain
in your title tag, as the title tag is what most
people will look at first on the search engine
results page. |
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Keyword tag
Inside the HTML coding area of your webpage you
will see the <keyword> tag as well. And since
your customers will not be able to see this tag,
then it’s only necessary to place your keywords
in that tag, separated by commas, and not in a
structured sentence as you would within your
title and description tag. For example:
<meta NAME="keywords" CONTENT="Buy, online, Dell
XYZ Notebook, X15z-5834ELS, laptop, computer,
Free Shipping, on sale"/>
After you have entered your keywords and keyword
phrases within your title, description and
keyword tag, then you can switch back to design
mode in your webpage and continue to implement
your most important keywords within the product
information of the webpage itself.
Product page title
The product page is the actual page that your
customer will see when they click on your link.
Therefore, you’ll want to type in the title of
the product at the beginning of the product
page, (underneath the header and top menu
navigation).
Enter the complete product name starting with
the name of the manufacturer of the product.
Dell XYZ 15z X15z-5834ELS 15.6" Notebook PC -
Intel Core i5-2430M Processor
Next, you’ll want to add your best product image
for that product to the left or the right of the
product title. (NOTE: Images and product
information can be obtained from the
manufactures website) |
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ALT tags
Although some ecommerce
programs may not give you the option to insert
text within the ALT image tags, you can however,
place more keywords on that webpage by entering
your keywords within the “ALT” image tag for
each image by going back into code mode for that
webpage and typing in your keywords in the <img
alt=""/> tags for that image.
Insert the title of the
product to the alt tags in design mode if
applicable or code mode.
<img alt="Dell XYZ
Notebook X15z-5834ELS"/>
By inserting keywords into
the image ALT tags within the code mode of the
webpage, you will be giving the search engines
more keywords to index when it scans and indexes
the HTML code of your webpage thus giving your
webpage more keyword relevance. And you can continue to
add your most important keywords behind all of
your images for that web page by inserting those
keywords within the ALT image tags. i.e. Buy,
Dell XYZ X15z-5834ELS Notebook, Laptop, Free
Shipping, on sale, lowest price etc…
Product
information
Next, you’ll want to copy
and paste all of the product information from
that product into the body of the webpage. And
this is where frequency and placement of
keywords becomes an advantage as well.
Keyword frequency
and placement
While entering or copying
and pasting the product information onto the
page, you should insert your most important
keywords, (the Dell XYZ Notebook), at least 2
times at the top of the product information
within the first paragraph. |
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Keyword text links
Keyword rich text links
are highly valued by search engines and improve
search engine ranking as well. Therefore, this
will be a good place to link one of those
keyword phrases to that same page on your
website.
To do so, simply highlight
or select the keyword phrases and “right click”.
Select hyperlink from the menu options and link
those keywords to that very same page.
(NOTE: Be sure to change
the color of the text in the text link back to
black to match the rest of the text on the page
and remove the hyperlink underline from
underneath those keywords so that people wont
click on the link. The text link is there for
the search engines to index and not for the
reader to click on.)
Then towards the middle of
the product page, you’ll want to perform the
same procedure again and add your most important
keywords, (the Dell XYZ Notebook), 2 times and
then again, link one of those keyword phrases to
that same page on your site.
Then again, at the end of
the page, you’ll want to add your most important
keywords, (the Dell XYZ Notebook), 2 more times
and link one of those keyword phrases to that
same page on your site.
To summarize keyword
frequency and text links, your main keywords and
keyword phrases should be placed 2 times at the
beginning of the page, 2 times in the middle of
the page and 2 times at the end of the product
information page while linking 1 of each of
those keyword phrases to that same page.
Needless to say, many
product information pages will have the name of
the product spread throughout the rest of the
page as well, but those 3 places, the first
paragraph, the middle, and the end, are the most
important places for keywords and keyword phrase
placement. |
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Keywords in URL
When you’re done adding
your keywords in your title tag, meta tags and
throughout the product information on the
webpage, then save that page as the name of the
product. i.e. save as Buy_Dell
XYZ_Notebook_Free_Shipping
The URL for that product
page will be:
wwwYourCompany.com/Buy_Dell_XYZ_Notebook_Free_Shipping.htm
or:
wwwYourCompany.com/Dell_XYZ_Notebook.htm
Having your keywords
within the URL helps improve search engine
ranking and is an essential part of search
engine optimization, (SEO).
When search engines see
your main keywords in the URL then it
automatically knows that your webpage and the
content of that webpage is highly relevant to
the name of that product, which helps improve
ranking and placement as well.
It’s easy to create a
search engine optimized webpage, and you can do
it yourself for free. And the most important
aspect of optimizing your webpage is to place
your most important keywords in all the right
places. |
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