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Toys lead e-retail into
holiday seasons. And a significant increase in
the number of shoppers at toy sites towards the
beginning of November has led analysts to
declare that time as the beginning of the
holiday shopping season. Almost every category of online retailer saw
traffic spike during the week ending Nov. 11,
according to Nielsen//NetRatings annual Holiday
eCommerce Index, but Toys and Games led the
charge.
ToysRUs.com saw a significant jump in traffic,
while Lego.com rose as well. And a rejuvenated
eToys had a moderate increase.
"Toy sites are the first ones out of the
starting gate in attracting holiday shoppers,"
said Sean Kaldor, vice president of analytical
services at NetRatings. |
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As you might expect, online toy sales experience
their strongest quarter during fourth quarter of
the calendar year as holiday sales increase.
Among the other trends BizRate expects to see
this holiday season, Microsoft's Xbox, Sony
PlayStation and Nintendo games and game consoles
should be the top-selling toys online this
holiday season in the video games sector; and
look for women to place 72 percent of online toy
orders.
Nearly 60 percent of online shoppers plan to
purchase toys online for kids and grandchildren
during the holiday season, with the majority
spending between $100 and $200 on online toy
purchases for the holidays, BizRate found.
Big projections for the toy market are nothing
new for this time of year, and the evolution of
online shopping has done nothing to discourage
lofty numbers.
NPD's online research data found that 59 percent
of online shoppers purchased toys online. The
increase is not only an indication of consumers'
increasing comfort with the online shopping
experience, but even with well publicized toy
site closures NPD found consumer attitudes to be
quite positive. |
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Top selling
categories for toys are as follows:
Age Ranges
Birth to 24 Months, 2 to 4 Years, 5 to 7 Years,
8 to 11 Years, 12 to 15 Years, Grownups
Arts & Crafts
Aprons & Smocks, Art Supply Sets & Kits, Beads &
Jewelry, Chalk & Chalkboards, Charcoals &
Pastels, Clay, Dough & Pottery, Craft Kits,
Crayons, Drawing & Sketch Pads, Drawing &
Sketching Tablets, Dry Erase Markers & Boards,
Easels, Glue, Paste & Tape, Paintbrushes,
Paints, Paper, Pencils & Erasers, Pens &
Markers, Scissors, Sharpeners, Stamps & Stickers
Action Figures/Categories
Animals, Collectibles, Movie, TV & Comics,
Military, Playsets, Police, Fire & Rescue,
Robots, Science Fiction & Fantasy, Sports,
Statues, Maquettes & Busts
Action Figures/Characters
Batman, Ben 10, DC Super Friends, Dr. Who,
Fantastic Four, Gundam, Halo, Harry Potter,
Little People, Marvel, Pirates of the Caribbean,
Power Rangers, Smurfs, Spawn, Spider-Man, Star
Trek, Star Wars, Superman, Teenage Mutant Ninja
Turtles, Terminator, The Simsons, Transformers,
Toy Story, Wolverine, X-Men |
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Baby Toys
Activity Toys, Crib, Stroller & Car-Seat Toys,
Dolls & Plush Toys, Electronic Learning, Gyms &
Playmats, Music & Sounds, Rattles, Ride-Ons,
Sorters & Stackers, Visual Stimulation
Bikes, Skates & Ride-Ons
By Age, Kids' Bikes, Young Kids' Bikes, BMX &
Freestyle, Tricycles, Ride-On Toys, Ride-On for
Toddlers, Electric Ride-On Toys, Pedal, Pedal
Ride-Ons & Trikes, Push, Rocking & Spring,
Wagons, Skateboards, All Boards, Skateboard
Decks, Skateboard Parts, Scooters, Kick,
Electric, Scooters, Three-Wheeled Scooters, All
Scooters, Safety Equipment, Helmets, Lights &
Reflectors, Protective Gear, Skates, In-Line
Skates, Roller Skates, Parts & Accessories
Collectors
Action Figures, Disney Items, Dolls & Stuffed
Animals, Games, Memorabilia, Novelty Items,
Trading Cards, Vehicles & Die-Cast
Construction, Building Sets, & Blocks
By Age, Aircrafts, Alphabet & Numbers, Animals &
Insects, Blocks, Stacking Blocks, Boats &
Watercraft, Bob the Builder, Buildings &
Bridges, Building Sets, Buckets & Tubs, Cars,
Construction & Models, Figures & Robots, Foam,
Gears, Lego Sets, Little People Sets, Metal,
Magnetic, Military, Model Building Tools,
Oversized, Plastic, Robots, Rockets &
Spacecraft, Wood, Vehicles
Dolls/Characters/Figures
By Age Alice in Wonderland, American Girl,
Ariel, Aurora, Baby Annabell, BABY Born, Barbie,
Barney, Beauty & the Beast, Belle, Betty Boop,
Big Bird, Bratz, Bratz, Babyz, Bratz Big Babyz,
Bratz Kidz, Cabbage Patch Kids, Calico Critters,
Care Bears, CHOU CHOU, Cinderella, Disney
Princess: Little Mermaid, Dora the Explorer,
Garfield, Goldilocks, Goofy, Groovy Girls,
Hannah Montana, High School Musical, Hunchback
of Notre Dame, Little People, Littlest Pet Shop,
Madeline Mary Poppins, Mickey Mouse, Minnie
Mouse, Mr. & Mrs. Potato Head, Mulan, My Little
Pony, My Scene, Oscar the Grouch, Peter Pan,
Pinocchio, Polly Pocket Pullip, Raggedy Ann,
Rapunzel, Rugrats, Sesame Street, Shrek,
Sleeping Beauty, Smurfs, Snoopy, Snow White,
SpongeBob Square Pants, Star Wars, Strawberry
Shortcake, The Simpsons, The Wiggles, Tiana,
Tigger, Tinkerbell, Toy Story, Tweety, Where the
Wild Things Are, Winnie the Pooh, Wizard of Oz,
Woody, Yo Gabba Gabba, Baby Dolls, Dollhouses,
Dollhouse Dolls, Ethnic Dolls, Collectible
Dolls, Fashion Dolls, Interactive Dolls,
Playsets, Porcelain Dolls, Rag Dolls, Toddler
Dolls, Accessories
Electronics for Kids
By Age, Alarm Clocks, Cameras, Diaries,
Organizers & Accessories, Electronic Learning,
Electronic Pets, Handheld Games, Karaoke,
Laptops & Notebooks, Lighting & Room Décor,
Musical Instruments, Personal Video Players &
Accessories, Plug & Play Video Games, Radio & CD
Players, Radio & Remote Control, Spy Gadgets,
Walkie-Talkies |
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Games & Puzzles
Action & Reflex, Backyard
Games, Badminton, Bocce, Croquet, Flying Discs,
Horseshoes, Battling Tops, Board Games,
Monopoly, Checkers, Chess & Backgammon,
Scrabble, Bingo, Trivial Pursuit, Card Games,
Casino Games, Classic Games, Dice & Marble
Games, Dominoes & Tile Games, Educational Games,
Floor Games, Foreign Language Games, Game Room
Games, Lego Games, Mystery Games, Puzzles,
Sports Games, Stacking Games, Travel Games,
Variety Game Sets, Accessories, Puzzles: 3-D
Puzzles, Animal, Place & Nature Puzzles, Arts &
Literature Puzzles, Brain Teaser Puzzles, Famous
Artist Puzzles, Favorite Character Puzzles,
Floor & Foam, Puzzles, Geography & Learning
Puzzles, Kids' Puzzles, Landmark, City & Famous
Place, Puzzles, Movie, TV & Music Puzzles,
Musical & Talking Puzzles, Photomosaic Puzzles,
Thomas Kinkade Puzzles, Wooden & Pegged Puzzles
Kids' Furniture
Activity & Sensory Tables,
Bedroom Furniture, Chairs & Sofas, Desks,
Outdoor Furniture, Room Décor, Step Stools,
Tables, Tents & Tunnels, Playsets, Toy Chests &
Storage
Learning &
Exploration
Early Development Toys,
Electronic Learning, Foreign Languages,
Geography & Globes, History, Math & Counting,
Reading & Writing, Science, Science & Discovery:
Animals, Archaeology & Geology, Astronomy, Bugs
& Insects, Chemistry & Physics, Creative Kits,
Dinosaurs & Reptiles, Electronic Books & Games,
Electronic & Robotic Kits, Globes & Geography,
Habitats, Microscopes, Sea Life, Telescopes
Hobby, Models &
Trains
Coin Collecting, Die-Cast,
Aircraft, Cars & Trucks, Construction & Farm
Vehicles, Engine Replicas, Military Vehicles,
Motorcycles, Hobby Tools, Models, Radio Control,
Airplanes, Boats & Watercraft, Cars, Crawlers,
Helicopters, Military Vehicles, Motorcycles,
Trucks, Parts, Rockets, Slot Cars, Stamp
Collecting, Trains: G Scale, HO Scale, N Scale,
O Scale, OO Scale, S Scale, Standard Scale, Z
Scale, Power Supplies
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Outdoor Fun
Balls (All), Baseball, Basketball, Boxing,
Bikes, Camping & Hiking, Football, Golf, Hockey,
Indoor Games, Lacrosse, Safety Gear, Snow
Sports, Soccer Sports Bags & Backpacks, Sports
Collectibles & Memorabilia, Sports, Starter
Sets, Sunglasses & Watches, Swimming & Water
Sports, Tennis, Volleyball, Skates & Ride-Ons,
Blasters & Foam Play, Gardening Tools, Gym Sets
& Swings, Inflatable Bouncers, Kites & Wind
Spinners, Lawn & Backyard Games, Outdoor
Furniture, Pool Toys & Accessories, Playground
Climbers, Sand & Water Tables, Sandboxes &
Accessories, Water Slides & Sprinklers, Tents &
Tunnels
Preschool
Learning, Learning Systems, Software, Learning
Toys, Activity Toys, Construction & Blocks,
Musicical Toys, Puzzles, Bath Toys, Ride-on
Toys, Electric, Pedal, Wagons, Toy Figures &
Playsets, Playsets, Animals, Toy Figures,
Vehicles, Trains, Trucks, Cars, Pretend Play,
Kitchens & Play Food, Dress-up & Role Play,
Tools & Toolsets, Preschool Toy Figures: Barbie,
Barney, Blue's Clues, Bob the Builder, Cabbage
Patch Kids, Disney, Princesses, Hello Kitty &
Friends, Little People, Madeline, Polly Pocket,
Power Rangers, Rescue Heroes, Sesame Street,
SpongeBob Square Pants, Thomas & Friends, Winnie
the Pooh
Pretend Play & Dress-Up
Cooking & Baking, Dress-Up & Costumes, Fashion &
Beauty, Gardening, Housekeeping, Magic, Money &
Banking, Playboards, Playsets & Figures, Pretend
Electronics, Puppets, Real-Food Appliances, Spy
Gadgetry, Stick Horses, Tools
Stuffed Animals & Plush
Animals & Figures, Teddy Bears, Plush Pillows,
Plush Puppets, Plush Backpacks & Purses, Plush
Purses, Movies & TV, Interactive Plush, Puppets,
Teddy Bears Stuffed Animals Best sellers: Animal
Alley, Barney & Friends, Beanie Babies &
Buddies, Blue's Clues, Care Bears, Clifford the
Big Red Dog, Disney Favorites, Dragon Tales,
Elmo & Sesame Street, Furby Gund, Pooh &
Friends, Russ Berrie, Scooby-Doo, The Wiggles
Vehicles & Remote-Control
Play Vehicles, Remote-Controlled &
Radio-Controlled, Race Tracks and Playsets,
Die-cast, Trains, Characters, Cars, Star Wars,
Toy Story, Transformers |
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Top Toy Brands
A-Ha!, Toys Inc., ATEC, Activision, Adventure
Playsets, Air Hogs, Alex, Amazing Live
Sea-Monkeys, American Game Factory, American
Plastic Toys, American Retro, Animal Planet,
Aqua Leisure, Arbor Toys, Asics, Baby Born, Baby
Einstein, Backyard Safari, Backyardigans, Baden,
Badger, Basket, Bakugan, Balitono, Bamboo Bat,
Bandai, Banzai, Barbie, Baseline Licensing
Group, Bassett Furniture, Batman, Be Amazing
Product, Bean Bag Boys, Bell Sports, Ben 10,
Best Equipment, Big Backyard, Big League
Promotions, Big Time Toys, Binney & Smith,
Bladerunner, Blind Box, Bloco Toys, Blues Clues,
Bob the Builder, Body Glove, Boppy, Brain Pad,
Brainy Baby, Bratz, Brentwood, Brian's Toys,
Briarpatch, Bright Starts, Buena Vista Games,
Butterfly, Cabbage Patch Kids, Calico Critters,
Cadaco, Callaway Golf, Capcom, Cardinal
Industries, Carrera, Carter's, Cascade,
Caterpillar, Ceaco, Champion, Champion Sports,
Chicago, Chicco, Chou Chou, Coleman, Columbia
Games, Combi International, Concord, Corolle,
Cranium, Crayola, Creations by You, Creativity
for Kids, Creepy Crawlers, Currie Technologies,
DC Comics, DC Universe, DMI Sports, Da Vinci,
DeMarini, Delta, Diamond Entertainment Corp.,
Diamond Select, Dimensions, Discovery Channel,
Disney, Disney Interactive, Disney Pixar's Cars
the Movie, Disney Princess, Distributoys, Dora
the Explorer, Dragon Ball Z, DreamWorks, Drueke,
Dukes, Dumbo, EMI, ESPN, Eagles Wings, Early
Childhood Resources, Easton, Eddie Bauer, Edu
Science, Educational Insights, Edushape,
Electronic Arts, Elenco Electronics, Elite
Force, Elope, Erector, Ertl Collectibles, Etch A
Sketch, Evenflo, Fantastic 4, Fashion Accessory
Bazaar, Fashion Angels, Fast Lane, First Act,
First Act Entertainment, Fisher-Price,
Fisher-Price Baby, Fleer, Flowlab, Flybar,
Folkmanis, Forever Collectibles, Franco,
Franklin Sports, Front Porch Classics, Funrise,
G.I. Joe, Galileo, Galt, Geneon, Geomag, GeoTrax,
Giga Pets, Girl Gourmet, Girl Tech, Global
Design Concepts, Go Baby Go, Go Diego Go, Go Fly
A Kite, Goal Sporting Good, Gotz, Graco, Great
American Products, Groovy Girls, Guidecraft,
Gund, Gundam, Haba, Halex, Happy Feet, Harry
Potter, Harvard, Hasbro, Hasbro Games,
Hasbro:Star Wars, Hello Kitty, Hobbie, Home
Depot, Hoops, Hot Wheels, Huffy, Hulk, I-Play,
Igloo, Image Entertainment, Imaginarium,
Imaginext, Impact Sports , Imperial, Instep,
Intex, International Playthings, Iron Man, Jakks
Pacific, Jakks Pacific Boys, Jakks Pacific
Girls, Jakks Pacific Interactive, Jakks Pacific
WWE, Jay Jay the Jet Plane, Jeep, Jive, Jo Jo's
Circus, John Deere, Jugs, Just Like Home,
Justice League, K2, Karito Kids, Kel-Gar,
Kettler, Kid Designs, Kid Galaxy, Kid Rhino,
Kid-Tough, KidKraft, Kids II, Kidsline, K'Nex,
Kolcraft, Konami, Kryptonics, Lagoon Group,
Lamaze, Lambs and Ivy Bedtime, Laugh & Learn,
LeapFrog, LeapFrog Tag, Leapster, Learn and
Groove, Learning Resources, Learning Curve, Lee
Sport, LEGO, Levels of Discovery, Lights Camera
Interaction, Lightyear, Lite Brite, Little
People, Little Tikes, Littlest Pet Shop,
Louisville, MGA Entertainment, MGM, MLB, MLB
Memory Company, Marvel, MEGA Bloks, MagNext,
Madame Alexander, Major League Baseball, Manley,
Mascotopia, Matchbox, Mattel, Mattel Games,
Mattel Girls, McFarlane, McArthur Sports, Mega
Brands, Melissa & Doug, Mission, Monkey
Business, Monopoly, Munchkin, Music for Little
People, My First Dollhouse, My Little Pony, NECA,
NECA Twilight, NERF, NFL, Nascar, Nautilus, Nick
Jr., Nickelodeon, Ninja Turtles, Nintendo, North
Pole, Nyko, Oregon Scientific, Pacific Cycle,
Paramount, Parker Brothers, Pavilion, Peg Perego,
Pelican Accessories, Peter Pan, Phoenix, Photo
File, Pirates of the Caribbean, Pixos, Play
Along, Play-Doh, PlayHut, Playmates, Playmobil,
Playskool, Pockets of Learning, Pokemon, Pokemon
USA, Polar Express, Polly Pocket, Power Rangers,
Power Wheels, Precious Moments, Precious Planet,
Pressman Toy, Prime Entertainment, Princeton
Tec, Pro Tec, Project Runway, Puma, Questar, RW
Skates, Racing Champions, Radica, Radio Flyer,
Ravensburger, Razor, RoseArt, Sassy, Scene It?,
Schleich, Schwinn, Schylling, Sesame Street,
Shelcore, Skullduggery, Spider-Man, Spin Master,
Star Wars, Step2, Summit, Sunny Patch, TamaTown
by Tamagotchi, Tech Deck, Tek Nek, The First
Years, The Learning Journey, Tiny Love, Thomas &
Friends, Tonka, Toy Story 3, Transformers, TRIO,
TV Games, Tyco, Uncle Milton, V.Smile, VTech,
WWE, Walthers, Webkinz, Wham-O, Wild Planet,
WowWee, X-Men, XPV, Yahtzee, You & Me, Young
Scientist, Yu-Gi-Oh!, Zapf Creation, Zhu
ZhuZipBin, Zippity, Zizzle
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Video Games
PlayStation 3 Games, PlayStation 3 Consoles,
PlayStation 3 Accessories, Xbox 360 Games, Xbox
360 Consoles, Xbox 360 Accessories, Kinect for
Xbox 360, Wii Games, Wii Consoles, Wii
Accessories, Virtual Console & WiiWare, Nintendo
DS Games, Nintendo DS Consoles, Nintendo DS
Accessories, Nintendo 3DS Games, Nintendo 3DS
Consoles, Nintendo 3DS Accessories, PlayStation
Portable Games, PlayStation Portable Consoles,
PlayStation Portable Accessories, PC Game
Downloads, Mac Game Downloads, PC Games, Mac
Games
Video Games Types
Sony PlayStation 3 Games: Action, Adventure,
Arcade, Board Games, Cards, Flying, Puzzle,
Racing, Rhythm, Role-Playing, Simulation,
Sports, Strategy, Trivia, Sony PlayStation 2
Games: Action, Adventure, Arcade, Board Games,
Cards, Casino, Flying, Puzzle, Racing, Rhythm,
Role-Playing, Simulation Sports, Strategy,
Trivia, Hardware, Microsoft Xbox 360 Games:
Action, Adventure, Arcade, Board Games, Cards,
Puzzle, Racing, Rhythm, Role-Playing,
Simulation, Sports, Strategy, Trivia, Nintendo
Wii Games: Action, Adventure, Arcade, Board
Games, Flying, Puzzle, Racing, Rhythm,
Role-Playing, Simulation, Sports, Strategy,
Trivia, PC Games: Action, Adventure, Arcade,
Board Games, Cards, Casino, Flying, Mah Jong,
Puzzle, Racing, Rhythm, Role-Playing, Seek &
Find, Simulation, Sports, Strategy, Trivia, Word
Games , Hardware, Mac Games: Action, Adventure,
Arcade, Board Games, Cards, Casino, Puzzle,
Racing, Role-Playing, Simulation, Sports,
Strategy, Trivia, Word Games, Nintendo DS Games:
Action, Adventure, Arcade, Board Games, Cards,
Casino, Flying, Puzzle, Racing, Rhythm,
Role-Playing, Simulation, Sports, Strategy,
Trivia, Hardware, Word Games, Sony PSP Games:
Action, Adventure, Arcade, Board Games, Cards,
Casino, Puzzle, Racing, Rhythm, Role-Playing,
Simulation, Sports, Strategy, Trivia, Hardware |
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Top Brands in Video
Games
2K Games, 2K Play, 2K Sports, 505 Games,
Abacus24-7, ACC-033, Activision, ACTIVISION,
Activision Publishing, Aksys, Atari, Atlus,
Bethesda, Capcom, City Interactive, Codemasters,
Conspiracy, Crave Entertainment, D3 Publisher,
Deep Silver, Destination Software, Destineer,
Disney, DreamGear, EA, Eidos, eforcity,
Electronic Arts, Fillpoint VG, Gioteck, Graffiti
Entertainment, Ignition Entertainment,
InterWorks Unlimited, Knowledge Adventure,
Konami, KVE, Logitech, LucasArts, Majesco,
Mastiff, Midway, Microsoft, MTV Games, Namco,
Natsume, Inc., Nintendo, NIS America, PDP,
Plantronics Inc, Psyclone Games, racing wheel
wii, Rockstar Games, Rocksteady, SCEA, Sega Of
America, Sony, Sony Computer Entertainment, Sony
Online Entertainment, Southpeak, Square Enix,
SVG Distribution, Take 2, Tecmo KOEI, THQ,
Turtle Beach, UBI Soft, VALCON GAMES, Valve, W!
Games, Warner Bros, Warner Entertainment Japan,
Wizards of the Coast, XSEED Games, Yamasa
Entertainment, Yoostar Entertainment, Zen
Studios |
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