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Press release marketing is a simple and effective marketing strategy used to create mass consumer awareness and receive a flood of traffic practically over night.

And a press release is nothing more than a news-worthy, well written article, designed to create awareness and get the reader to visit your website.

However, your press release article must be deemed news worthy before submitting for distribution.

In other words, your press release article has to sound and appear as news and not as a sales letter. And there are many subjects that you can write about which can be deemed news worthy as well.
For example, the grand opening of your online store can be seen as a news-worthy announcement which can draw plenty of interest from readers online. And a press release announcing a grand opening can create a flood of traffic practically over night. And you can continue to follow up monthly with more press release articles.

For example, the announcement of a new product can be deemed news-worthy as well. Not only is the release and announcement of a new product considered news, but a press release announcement of a new product can also help get plenty of pre-orders for that product as well. And new press releases for new product announcements and be created and distributed on a monthly bases. Furthermore, PR firms such as PRWeb for example, makes it easy for you to create search engine optimized press releases by allowing you to add keyword-rich text links within your article as well. And this is one of the best methods for creating tons of incoming links to your website.

Then once your press release has been written and ready to send, you can submit your release to a press release distribution firm such as

PRWeb will distribute your press release to every major news site and search engine on the Web, and can get your press release in front of consumers and journalists as well. If there ever was a way to get thousands of visitors to your website practically over night then this is it.

How to create a press release

It’s not that difficult to create your own press release, and doing so is the same as creating a keyword-rich news article. In other words, it must be news. And if done correctly, your press release can bring you tons of traffic over night. And more traffic can lead to more sales and consumer awareness. Furthermore, all those back-links and keyword-rich text links within your news release will help increase your own Google page rank and help boost search engine placement as well.

Press releases generally follow a standard format and contain the same main elements.

Contact Information

List your name, title, telephone and fax numbers, along with your e-mail and website address as well.

Your name
Your company
Telephone Number
Fax Number
Email Address
Web Site Address
The Headline

Your headline is the most important part of your press release. It needs to grab the readers’ attention right away. And just as in the case with every other internet marketing strategy, it’s important to place your most important keywords within your headline first.

State your most exciting news or announcement in as few words as possible. And you can see examples of how this is done by reading the headlines in your local newspaper, or even on Yahoo news. For example, if you were writing a press release for a new and exciting, long awaited digital camera then a good, straight-to-the-point headline might read as follows:

Canon XYZ Digital Camera Now Available for Pre-Order at

If you were writing a press release announcing the grand opening of your online store then it would be best to include your www domain name in your headline as well. is Now Open for Business!

In order to create an effective headline, you must write your headline for both the reader and for the search engines as well inserting your most important keywords within the headline and throughout the news release article.


The dateline should follow the headline and should include your general location (city and state) and the date of your release as well.

New York, NY, March 02, 2020
Lead Paragraph

The first paragraph which is the summery and the highlight of your release is the most important paragraph of the entire news release and should grab the reader's attention with the main point of your message. For example:

“Totally revamped third-generation Canon EOS 5D Mark III features enhanced Full-HD video and top-of-the-line autofocus performance; visit for more details”

Additional Paragraphs (News Release)

In the actual news release is where you’ll fully explain your message and complete the news release article as illustrated below. And since your article will be submitted to many websites online then it would be best to write your article in a search engine optimized manner creating a keyword density ratio of about 3% to 5% or more.
In other words, for every 100 words, your most important keywords should appear within the news release at least 3 to 5 times or more and should be spread out evenly throughout the top, middle and ending of the news release.


If necessary you can summarize general details about your company or products at the end of your press release.
Example of a press release for the Canon EOS 5D Mark III

Canon EOS 5D Mark III Now Available for Pre-Order at

Totally revamped third-generation Canon EOS 5D Mark III features two-stop improvement in image quality, enhanced Full-HD video, and top-of-the-line autofocus performance; visit for details

New York, NY (PRWEB) March 02, 2020

Few digital SLRs have been greeted with such anticipation and excitement as the Canon EOS 5D Mark III. The long-awaited successor to the hugely popular Canon EOS 5D Mark II, this new model takes the groundbreaking qualities of its predecessor to another level, updating and improving nearly every key feature. Now available for pre-order at Adorama and—America’s most expert supplier of photographic equipment— the Canon EOS 5D Mark III is bound to set a new standard of excellence in the DSLR world.

Featuring a higher-resolution 22.3-megapixel full-frame CMOS sensor, the Canon EOS 5D Mark III delivers a two-stop improvement in image quality over the Canon EOS 5D Mark II, an increase due in part to its new DIGIC 5+ Image Processor. According to Adorama, this means that EOS 5D Mark III images shot at ISO 1600 deliver quality equal to those shot at ISO 400 on the EOS 5D Mark II. The new camera’s standard ISO settings now range up to ISO 25,600 vs. its predecessor’s ISO 6400. This range is expandable to an ultrasensitive ISO 104,200, allowing the Canon EOS 5D Mark III to capture photographs in the dimmest possible lighting.

The Canon EOS 5D Mark III’s astounding autofocus performance is directly inherited from the flagship Canon EOS-1DX. The camera’s high-density reticular 61-point AF system provides much faster, more precise focusing than its predecessor; a full 41 of those AF points are the more accurate cross-type. What’s more, the new model has a full-resolution framing rate of six frames-per-second, much faster than the 3.9 frames-per-second of its predecessor. The Canon EOS 5D Mark III’s shutter is also much quieter, and it features the “silent” mode found on the flagship Canon EOS-1DX. TTL metering is now performed even more accurately with 63 zones vs. 35 in the previous model.

The Canon EOS 5D Mark III also has been endowed with a more contoured, ergonomic body and control layout similar to those of the popular Canon EOS 7D, offering enhanced programmability comparable to that model as well. The streamlined EOS 5D Mark III features better weather-sealing and overall durability compared to the EOS 5D Mark II, while its new, dual memory card slots accept both CompactFlash (CF) and Secure Digital (SD) formats. The camera’s “intelligent” viewfinder now shows a professional-level 100 percent of the subject. Even its 3.2-inch, 1.04-million-dot LCD screen is slightly larger and sharper than before, and features improved reflection control.

Of special importance to all the photographers and videographers now using DSLRs to shoot video, the Canon EOS 5D Mark III’s full-HD 1080p video is now time-coded. Artifacts have also been reduced compared to before. And in response to Canon photographers’ requests, there is now a dedicated button for video recording. Full-HD video can now be shot at sensitivities up to ISO 12,500, expandable to ISO 25,600.

The Canon EOS 5D Mark III is being introduced with a number of new lenses and accessories, all of which will be available at Adorama and These include three new lenses, the Canon EF 24-70mm f/2.8II USM, the Canon EF 28mm f/2.8 IS USM, and the Canon EF 24mm f/2.8 IS USM. Two new dedicated shoe-mount flash units are also available for the Canon EOS 5D Mark III, the Canon Speedlite 600EX and Canon Speedlite 600EX-RT, along with the Canon ST-E3-RT Speedlite Transmitter. Other new accessories include the Canon BG-E-11 Battery Grip, the Canon GP-E2 GPS Receiver, and the Canon WFT-E7 for Wireless File Transfer.

About Adorama: As one of the nation’s largest photo retail and mail order suppliers, Adorama has served professional and amateur photographers for 33 years. It has recently expanded its service to the community through online photo education (the Adorama Learning Center and Adorama TV) and on-site workshops, programs that make it a unique industry resource. Adorama’s vast product offerings now encompass home entertainment, mobile computing, and professional audio, while its services include an in-house photo lab (AdoramaPix) and pro equipment rental (Adorama Rental Company). Knowledgeable staff and unbeatable pricing make Adorama a one-stop shop for all your photo and technology needs. Visit

8 tips for better press releases

1. Before submitting your press release, make sure your news is "newsworthy." Furthermore, your press release must appear to inform, and not to sell.

2. Start strong at the headline and grab the readers’ attention with your headline and the first paragraph. This is where it all matters most.

3. It’s important to stick to the main facts. Use a factual tone and avoid elaborate words and too many adjectives as best as possible.

4. When creating and writing your press release, it’s better to use an active, and not passive voice tone.

5. Use strong verbs within your press release in order to help reduce the use of extra adjectives.

6. Avoid hype at all cost. Your press release should never sound like a sales letter and exclamation points should be avoided completely!!!

7. It’s important to be clear, concise, and complete at all times. And it’s better to give the complete facts in as few words as possible.

8. Proofread is a must. Typos and spelling errors are the fastest way to ensure your press release will not be read completely.

And by following these tips then you too can write a successful press release.

Once your press release is complete, then you can submit it yourself to any of the press release distributors below. Then watch the traffic start rolling in. And more traffic will always lead to more sales.
Press release distributors


PRWeb press releases give you everything you need to get attention, improve search engine rankings, and drive more business to your door. You create an announcement about your organization. PRWeb will send it across the Web and around the world. For more information please visit


WebWire distributes your business, organizational and personal news releases and press releases on and over the Internet. WebWire online service distributes news releases directly to Internet readers and is an integral part of Search Engine Inclusion and Search Engine Optimization (SEO). WebWire also delivers press releases directly to targeted media (reporters, registered media as well as trade publications) and media-only wire services (accessed by leading print, broadcast and online publications) powered by their unique partnership with PR Newswire. For more information please visit is a leader in the online press release distribution industry. Through multi-channel distribution network, helps corporations and organizations disseminate their news to consumers, editors, journalists, bloggers, and websites. supports businesses in building brand awareness, increasing visibility on the web, and enhancing SEO to help boost sales. For more information please visit
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