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Press release marketing is a
simple and effective marketing strategy used to
create mass consumer awareness and receive a
flood of traffic practically over night.
And a press release is nothing more than a
news-worthy, well written article, designed to
create awareness and get the reader to visit
your website.
However, your press release article must be
deemed news worthy before submitting for
distribution.
In other words, your press release
article has to sound and appear as news and not
as a sales letter. And there are many subjects
that you can write about which can be deemed
news worthy as well. |
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For example, the grand opening of your online
store can be seen as a news-worthy announcement
which can draw plenty of interest from readers
online. And a press release announcing a grand
opening can create a flood of traffic
practically over night. And you can continue to
follow up monthly with more press release
articles.
For example, the announcement of a new product
can be deemed news-worthy as well. Not only is
the release and announcement of a new product
considered news, but a press release
announcement of a new product can also help get
plenty of pre-orders for that product as well.
And new press releases for new product
announcements and be created and distributed on
a monthly bases.
Furthermore, PR firms such as PRWeb for example,
makes it easy for you to create search engine
optimized press releases by allowing you to add
keyword-rich text links within your article as
well. And this is one of the best methods for
creating tons of incoming links to your website.
Then once your press release has been written
and ready to send, you can submit your release
to a press release distribution firm such as
PRWeb.com.
PRWeb will distribute your press release to
every major news site and search engine on the
Web, and can get your press release in front of
consumers and journalists as well.
If there ever was a way to get thousands of
visitors to your website practically over night
then this is it.
How to create a press release
It’s not that difficult to create your own press
release, and doing so is the same as creating a
keyword-rich news article.
In other words, it must be news. And if done
correctly, your press release can bring you tons
of traffic over night. And more traffic can lead
to more sales and consumer awareness.
Furthermore, all those back-links and
keyword-rich text links within your news release
will help increase your own Google page rank and
help boost search engine placement as well.
Press releases generally follow a standard
format and contain the same main elements.
Contact Information
List your name, title, telephone and fax
numbers, along with your e-mail and website
address as well.
CONTACT:
Your name
Your company
Telephone Number
Fax Number
Email Address
Web Site Address |
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The Headline
Your headline is the most important part of your
press release. It needs to grab the readers’
attention right away. And just as in the case
with every other internet marketing strategy,
it’s important to place your most important
keywords within your headline first.
State your most exciting news or announcement in
as few words as possible. And you can see
examples of how this is done by reading the
headlines in your local newspaper, or even on
Yahoo news.
For example, if you were writing a press release
for a new and exciting, long awaited digital
camera then a good, straight-to-the-point
headline might read as follows:
Canon XYZ Digital Camera Now Available for
Pre-Order at YourStore.com
If you were writing a press release announcing
the grand opening of your online store then it
would be best to include your www domain name in
your headline as well.
BestDigitalCameras.com is Now Open for Business!
In order to create an effective headline, you
must write your headline for both the reader and
for the search engines as well inserting your
most important keywords within the headline and
throughout the news release article.
Dateline
The dateline should follow the headline and
should include your general location (city and
state) and the date of your release as well.
New York, NY, March 02, 2020 |
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Lead Paragraph
The first paragraph which is the summery and the
highlight of your release is the most important
paragraph of the entire news release and should
grab the reader's attention with the main point
of your message. For example:
“Totally revamped third-generation Canon EOS 5D
Mark III features enhanced Full-HD video and
top-of-the-line autofocus performance; visit
BestDigitalCameras.com for more details”
Additional Paragraphs (News Release)
In the actual news release is where you’ll fully
explain your message and complete the news
release article as illustrated below. And since
your article will be submitted to many websites
online then it would be best to write your
article in a search engine optimized manner
creating a keyword density ratio of about 3% to
5% or more.
In other words, for every 100 words, your most
important keywords should appear within the news
release at least 3 to 5 times or more and should
be spread out evenly throughout the top, middle
and ending of the news release.
Summarize
If necessary you can summarize general details
about your company or products at the end of
your press release.
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Example of a press
release for the Canon EOS 5D Mark III
Canon EOS 5D Mark III Now Available for
Pre-Order at Adorama.com
Totally revamped third-generation Canon EOS 5D
Mark III features two-stop improvement in image
quality, enhanced Full-HD video, and
top-of-the-line autofocus performance; visit
Adorama.com for details
New York, NY (PRWEB) March 02, 2020
Few digital SLRs have been greeted with such
anticipation and excitement as the Canon EOS 5D
Mark III. The long-awaited successor to the
hugely popular Canon EOS 5D Mark II, this new
model takes the groundbreaking qualities of its
predecessor to another level, updating and
improving nearly every key feature. Now
available for pre-order at Adorama and
Adorama.com—America’s most expert supplier of
photographic equipment— the Canon EOS 5D Mark
III is bound to set a new standard of excellence
in the DSLR world.
Featuring a higher-resolution 22.3-megapixel
full-frame CMOS sensor, the Canon EOS 5D Mark
III delivers a two-stop improvement in image
quality over the Canon EOS 5D Mark II, an
increase due in part to its new DIGIC 5+ Image
Processor. According to Adorama, this means that
EOS 5D Mark III images shot at ISO 1600 deliver
quality equal to those shot at ISO 400 on the
EOS 5D Mark II. The new camera’s standard ISO
settings now range up to ISO 25,600 vs. its
predecessor’s ISO 6400. This range is expandable
to an ultrasensitive ISO 104,200, allowing the
Canon EOS 5D Mark III to capture photographs in
the dimmest possible lighting.
The Canon EOS 5D Mark III’s astounding autofocus
performance is directly inherited from the
flagship Canon EOS-1DX. The camera’s
high-density reticular 61-point AF system
provides much faster, more precise focusing than
its predecessor; a full 41 of those AF points
are the more accurate cross-type. What’s more,
the new model has a full-resolution framing rate
of six frames-per-second, much faster than the
3.9 frames-per-second of its predecessor. The
Canon EOS 5D Mark III’s shutter is also much
quieter, and it features the “silent” mode found
on the flagship Canon EOS-1DX. TTL metering is
now performed even more accurately with 63 zones
vs. 35 in the previous model.
The Canon EOS 5D Mark III also has been endowed
with a more contoured, ergonomic body and
control layout similar to those of the popular
Canon EOS 7D, offering enhanced programmability
comparable to that model as well. The
streamlined EOS 5D Mark III features better
weather-sealing and overall durability compared
to the EOS 5D Mark II, while its new, dual
memory card slots accept both CompactFlash (CF)
and Secure Digital (SD) formats. The camera’s
“intelligent” viewfinder now shows a
professional-level 100 percent of the subject.
Even its 3.2-inch, 1.04-million-dot LCD screen
is slightly larger and sharper than before, and
features improved reflection control.
Of special importance to all the photographers
and videographers now using DSLRs to shoot
video, the Canon EOS 5D Mark III’s full-HD 1080p
video is now time-coded. Artifacts have also
been reduced compared to before. And in response
to Canon photographers’ requests, there is now a
dedicated button for video recording. Full-HD
video can now be shot at sensitivities up to ISO
12,500, expandable to ISO 25,600.
The Canon EOS 5D Mark III is being introduced
with a number of new lenses and accessories, all
of which will be available at Adorama and
Adorama.com. These include three new lenses, the
Canon EF 24-70mm f/2.8II USM, the Canon EF 28mm
f/2.8 IS USM, and the Canon EF 24mm f/2.8 IS USM.
Two new dedicated shoe-mount flash units are
also available for the Canon EOS 5D Mark III,
the Canon Speedlite 600EX and Canon Speedlite
600EX-RT, along with the Canon ST-E3-RT
Speedlite Transmitter. Other new accessories
include the Canon BG-E-11 Battery Grip, the
Canon GP-E2 GPS Receiver, and the Canon WFT-E7
for Wireless File Transfer.
About Adorama: As one of the nation’s largest
photo retail and mail order suppliers, Adorama
has served professional and amateur
photographers for 33 years. It has recently
expanded its service to the community through
online photo education (the Adorama Learning
Center and Adorama TV) and on-site workshops,
programs that make it a unique industry
resource. Adorama’s vast product offerings now
encompass home entertainment, mobile computing,
and professional audio, while its services
include an in-house photo lab (AdoramaPix) and
pro equipment rental (Adorama Rental Company).
Knowledgeable staff and unbeatable pricing make
Adorama a one-stop shop for all your photo and
technology needs. Visit http://www.adorama.com.
…..end. |
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8 tips for better press releases
1. Before submitting your
press release, make sure your news is
"newsworthy." Furthermore, your press release
must appear to inform, and not to sell.
2. Start strong at the
headline and grab the readers’ attention with
your headline and the first paragraph. This is
where it all matters most.
3. It’s important to stick
to the main facts. Use a factual tone and avoid
elaborate words and too many adjectives as best
as possible.
4. When creating and
writing your press release, it’s better to use
an active, and not passive voice tone.
5. Use strong verbs within
your press release in order to help reduce the
use of extra adjectives.
6. Avoid hype at all cost.
Your press release should never sound like a
sales letter and exclamation points should be
avoided completely!!!
7. It’s important to be
clear, concise, and complete at all times. And
it’s better to give the complete facts in as few
words as possible.
8. Proofread is a must.
Typos and spelling errors are the fastest way to
ensure your press release will not be read
completely.
And by following these
tips then you too can write a successful press
release.
Once your press release is
complete, then you can submit it yourself to any
of the press release distributors below. Then
watch the traffic start rolling in. And more
traffic will always lead to more sales.
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Press release
distributors
PRWeb
www.prweb.com
PRWeb press releases give you everything you
need to get attention, improve search engine
rankings, and drive more business to your door.
You create an announcement about your
organization. PRWeb will send it across the Web
and around the world. For more information
please visit
www.prweb.com
WebWire
www.webwire.com
WebWire distributes your business,
organizational and personal news releases and
press releases on and over the Internet. WebWire
online service distributes news releases
directly to Internet readers and is an integral
part of Search Engine Inclusion and Search
Engine Optimization (SEO). WebWire also delivers
press releases directly to targeted media
(reporters, registered media as well as trade
publications) and media-only wire services
(accessed by leading print, broadcast and online
publications) powered by their unique
partnership with PR Newswire. For more
information please visit
www.webwire.com
24-7PressRelease.com
www.24-7pressrelease.com
24-7PressRelease.com is a leader in the online
press release distribution industry. Through
multi-channel distribution network,
24-7PressRelease.com helps corporations and
organizations disseminate their news to
consumers, editors, journalists, bloggers, and
websites. 24-7PressRelease.com supports
businesses in building brand awareness,
increasing visibility on the web, and enhancing
SEO to help boost sales. For more information
please visit
www.24-7pressrelease.com
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