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Link building and link
exchanging is yet another part of search engine
optimization, but it’s also a means of creating
new and targeted traffic for your website as
well.
More often than not, building and exchanging
links comes in the form of web masters finding
your website and offering to exchange links with
your site.
And in this case, webmasters and other website
owners will send you an email request asking you
to place their link details on your website, and
in return, they will place your link details on
their site which in turn creates more inbound
links for your website and for theirs as well.
And it’s those inbound links that are
pointing to your site that causes search
engines to see your website as an
important site. |
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The more
quality links you have pointing to your website,
then the more important your website appears to
the search engines and in turn, will receive a
high page rank (PR) and better search engine
placement.
However, creating link popularity is just one
benefit of link building; drawing targeted
traffic is another.
If your links are placed on other high traffic,
targeted websites then users who click on your
links will arrive on your website.
High quality links pointing to your website
produces high page ranking websites. However,
“quality” is the keyword here. Quantity is
important but quality links pointing back to
your site from good quality websites is even
more important.
Websites which receive plenty of visitors are
seen as quality websites by Googles’ search
engine. And when high quality websites link to
your website then your website is also seen as a
high quality website by major search engines
such as Google, Yahoo and MSN.
And there are other factors which contribute to
the quality, page rank and value of a website as
well. Such value adding factors include domain
age, or the length of time the domain name has
been in existence.
The older the domain name and website as well,
then the more valuable the website becomes in
the eyes of the search engines.
There are plenty of websites that come and go,
but the sites that have remained in Googles’
database for years retain their value in the
eyes of Google, which means that old websites
are seen as high valued websites by Google and
other major search engines as well.
The “page rank”, (PR), of the web page where
your link is placed is also a major contributing
factor to quality of your back links. The higher
the page rank of a web page then the more
valuable that page becomes as a host for a
back-link to your website.
A high page rank also means that such a web page
is very popular and receives plenty of traffic
as well.
Inbound links or the number of links pointing to
a website becomes another contributing factor to
the value or page rank of a website.
A small number of links pointing to a site
implies that the website which the links are
pointing to may not be as popular as a website
which has a large number of links pointing back
to that website, which creates authority in that
particular market in the eyes of Google.
However, having your link placed on a website
with a simple PR1, (page rank of 1), is better
than having your link placed on a website with
no PR at all.
Building links
Building and obtaining back-links from other
websites to point to yours is not that difficult
to do. Most webmasters and link exchangers
create and build links manually for their
websites and for client websites as well instead
of using automated link building programs. And
if they can do it, then you can do it too. |
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Organic links
Organic links are links which are built and
created without the use of automated technology.
And there are a few methods used to build
organic back links as well. And best of all, you
can do it yourself for free.
Article links
You can create and write short product or
industry related articles for your products or
product industry and create text links from the
most important keywords in the article and link
those text links to various pages on your
website.
These articles can be placed on your own site
and/or on high PR article sites as well.
When submitting articles online, many article
websites allow you to create links pointing back
to your own website. And this makes it possible
for you to create and place articles with
keyword-rich text links linking to your website
from high PR web pages.
When hosting articles on your own website, you
can create short, keyword-rich articles and link
the keywords in those articles to specific pages
on your own website. And in this manner you have
total control of keywords and where those
keywords link and point to on your webpage.
Furthermore, when placing your own articles on
your website there are no limitations of how
many articles and how many links you can have
pointing to specific pages on your site.
You can also build and create back links with
other methods such as link exchange requests,
forum postings, directory submissions and paid
links as well.
However, creating keyword rich articles and
linking the keywords in those articles back to
your website has become one of the most
effective ways for building high quality
back-links. |
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Posting comments on Blogs
Another method for creating keyword-rich
back-links is to post your comments on high
traffic, industry related Blogs. You can search
online and find high traffic Blogs and leave
your comments in the comment box below the
writers’ article.
Then you can end your comments with a
keyword-rich signature and title and then link
that keyword-rich title to your website.
Furthermore, you can post multiple comments on
multiple blogs using different keyword signature
titles to link to different pages on your
website as well.
Posting comments on high traffic, industry
related blogs is one of the best ways to create
high quality, keyword-rich back links pointing
to your site while creating targeted traffic as
well, as readers will see your comments, and
your link, and will click on your link to visit
your website.
Posting comments on discussion forums
Another easy way to create keyword-rich
back-links and receive more targeted traffic is
to find and post comments on high traffic,
industry related discussion forums.
Find a related post in which you can add value
to and then add your comments or suggestions to
the post. Then end your comment with a
keyword-rich signature link pointing to your
website. i.e. Top 10 Digital Cameras
Keyword-rich back-links from high page rank and
high traffic discussion forums will increase
your page rank for your website and draw
additional targeted traffic as well. |
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Directory
submissions
There are many business directories online where
you can submit a short description of your
website along with a keyword-rich text link
title pointing back to your site. However, most
directories are seen as link farms and are
ranked poorly by the search engines as well.
Yet, there are still a few genuine, high traffic
and high ranking directories online where you
can submit a short description of your website
along with a keyword-rich text link title
linking back to your website to create a higher
PR and better search engine placement for your
site.
Dmoz, www.dmoz.org: DMOZ, or
the Open Directory Project is the largest, most
comprehensive human-edited directory on the Web.
It is constructed and maintained by a vast,
global community of volunteer editors. The DMOZ
directory is ran and edited by over 94,000
editors and lists over 5,000,000 websites from
over 1,000,000 categories which makes DMOZ and
excellent place to submit your link to.
To add your link title and a short description
of your website to the DMOZ directory simply go
to www.dmoz.org, find the category in which you
want to list your website in and then click on
the “Suggest URL” option at the top of the
webpage.
Then add your URL, a keyword-rich title to your
link, a short description of your website, and
then click submit.
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Yahoo Directory, dir.yahoo.com:
Yahoo Directory is one of the most popular
directories online where you’re able to get your
link title and description listed on a high
traffic and high page rank directory for a paid
fee. However, a permanent back-link from a high
PR webpage can help increase the PR to your
website as well. And a higher PR means better
search engine placement.
To add your website to the Yahoo Directory
simply go to the Yahoo Directory at
dir.yahoo.com.
Find the best category for
your website and then click “Suggest a Site” at
the top right corner of the page.
Then log in with your
Yahoo email address.
Submit your title, URL,
and website description and then pay the listing
fee.
Your website will be
listed on the Yahoo Directory within 7 business
days or less.
And there are other high
page rank directories where you can list your
website as well.
More online directories:
Business.com Directory
Listings
www.Business.com
Best of the Web Directory
http://botw.org
Go Guides Directory
www.goguides.org |
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Building links with
your own link building system
You can set up your own link building system on
your website where webmasters and link traders
will find you and begin to offer and send you
link requests daily. And then all you have to do
is make sure your link is placed on their site
first, (which most webmaster will do), and then
place their link on your website in return.
And you can create such a system by simply
adding a “Business Resources” page to your
website. i.e. wwwYourStore.com/Business_Resources.htm
Then add several important outbound links to
high PR sites such as Google, Yahoo, Bing etc…
Then add your linking instructions on your
Business Resources page for webmasters to read
and follow:
To add your site to our “Business Resources
page, simply add our link details to your
website first and then send us an email letting
us know where our link can be found.
And in return we will add your link details to
our website within 48 hours or less.
Please place the following link details on your
website first:
Title: Buy the Best Laptops on Sale with Free
Shipping. Dell, HP, Sony, Toshiba
URL: wwwBestLaptops.com
Description: BestLaptops.com offers the best
deals on all the new laptops with free shipping.
Visit BestLaptops.com today
Pleas place our link details on your website
first.
Then send us an email to
webmaster@BestLaptopscom letting us know where
out link can be found.
Then send us your title, URL and website
description and we will add your link details to
our Business Resources page within 48 hours or
less. |
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Then check to make sure that
your link has been added to their link page
first, and then you can add their link details
to your Business Resources page on your website
as well.
You can run multiple link exchange campaigns by
changing your link title and description weekly
in order to have multiple keyword-rich text
links pointing back to your website on a weekly
basis.
NOTE: Do not exchange links
with webmasters who place your link details on
low quality websites such as link farms for
example and sites which have no inbound links to
that link web page where your link can be found.
The website or web page where your link is
placed should be relevant to your product
industry in one form or another. In other words,
if you’re selling computer products then don’t
trade links with webmasters who place your link
on a webpage which lists hotel listings and
other non-related listings.
Furthermore, visitors to the link hosting
websites should be able to find your website
link title within 3 clicks or less.
As your link list grows on your website, then
you’ll need to add more business resources pages
as well. i.e. Business_Resources_2,
Business_Resources_3, Business_Resources_4 etc.
And in time, your Business Resources pages will
begin to gain Google page rank as well. i.e.
PR1, PR2, PR3 etc.
Then you can start trading links with webmasters
on a PR for PR basis in which they will have to
place your link details on a PR1 webpage first
in order for you to place their link details on
your PR1 link page.
By creating your own link building system, you
won’t have to go out and search for links or
webmasters to trade links with. Your Business
Resource page will be indexed by Google and
webmasters will find you and send you link
requests almost daily.
And the more keyword-rich text links you have
out there pointing to your website then the
higher your page rank will become, which in turn
will help boost your search engine placement
online. |
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