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Implementing your most
important keywords within the domain name, title
tags, description tags and keyword tags are just
a part of search engine optimization.
Now you’ll
have to implement your most important keywords
throughout the actual webpage itself.
Optimizing the content of your web page
The content of your webpage is what your
customers will see, such as the product
information on a product page. And in order to
create a search engine optimized web page, then
your most important keywords must be implemented
throughout the content of your web page,
beginning with your heading tags. |
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Heading tags <h1>
Heading tags or what is commonly known as H1
header tags are used to define the main headline
title on the actual webpage and is usually used
for the title of the product itself.
For example: Dell Model XYZ Laptop
Dell Model XYZ Laptop is the title for the
product of the product page and can be assigned
“H1 tags” to create more keyword relevancy for
that page. And a title with H1 tags will also
tell the search engines that this page is all
about the Dell Model XYZ Laptop.
For example: <h1>Dell Model XYZ Laptop</h1>
Search engines see the keywords inside the
Header tags as a definite description of the
webpage and by assigning H1 title tags to the
title of the product page it creates another
important and significant place to implement
your most important keywords.
There are several HTML Heading tags:
<h1>heading 1</h1>
<h2>heading 2</h2>
<h3>heading 3</h3>
<h4>heading 4</h4>
<h5>heading 5</h5>
<h6>heading 6</h6>
Your <h1>Heading 1</h1> tags define the most
important heading such as your product title for
example. i.e., Dell Model XYZ Laptop
Your <h6>heading 6</h6> tags define the least
important heading on the page and will be ranked
as such by the search engines.
In other words, whatever the search engines see
in the H1 tags will be classified as most
important. And whatever the search engines see
in the H6 tags will be classified as less
important but will be indexed as well.
For this reason, most webmasters building search
engine optimized websites use the H1 tags for
the main product name and the H2 tags for the
sub heading as the keywords found within the H1
and H2 tags would be classified as being the
most important keywords to the search engine
spiders.
To assign the H1 and H2 tags to the product
title and sub title as well, all you have to do
is type in the product name on the webpage,
(Dell Model XYZ Laptop), highlight the product
title with your mouse, and then from the menu,
select “Heading H1”.
This will assign the H1 heading tag to the
product title for that page. And in the code
mode of your web page your product title will
appear as follows:
<H1>Dell Model XYZ Laptop</H1>
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However, the H1 tags will
also bold and/or increase the size of the text
to make it appear larger than the rest of the
text and will appear to the reader as follows:
Dell Model XYZ Laptop
You can leave the product title in its’ H1 text
size standing out from the rest of the product
information or you can size it down by simply
highlighting the text, selecting text edit
properties and reducing the size of the text to
size 12 or size 10.
H1 and H2 tags are important and can become a
great tool in your search engine optimization
plan. Then you can proceed to optimize the
actual content of the web page. |
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Implementing keywords within the content
of your webpage
The content of your web page is the product
information for that product of which you’re
building the web page for. And you can obtain
product images and product information from the
manufacturers’ website or from the distributors’
website as well.
If you’re building your website with an online
store builder program from BigCommerce, Volusion
or Shopify for example, then you can enter the
product information onto your webpage from
within the administration area of the storefront
builder program.
If you’re building your website with a web
development program then you can simply enter
(paste) the product information within the
tables (or place holder) where the product
information belongs.
Keep in mind that no matter which way you build
your web page, building a web page is as simple
as “insert image and copy and paste the product
text” onto the actual body of the web page.
Then you can highlight the product text and
format it by selecting the proper font size and
font style. i.e. Arial font size 10.
You’ll want to make sure that your main
keywords, “Dell Model XYZ Laptop”, are spread
out throughout the body of the content on the
product page. And you can do so by using the
product title with descriptive terms as sub
headings throughout the content of the product
information.
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Creating keyword density
Keyword density refers to the ratio (percentage)
of how many times your most important keywords
appear throughout the content amongst the rest
of the words found on the web page. In general,
a keyword density ratio in the range of 2% or
more is recommended.
And although keyword density is important, you
can still create an acceptable keyword density
ratio by placing your most important keywords
two times in the first paragraph of the page,
and then two more times in the middle of the
page, and then two more times in the last
paragraph of the web page within the product
information.
For example, the keywords “Dell Model XYZ
Laptop” should be found at least two times in
the first paragraph of the web page.
Then implement the keywords “Dell Model XYZ
Laptop” two more times in the middle of the
page, (if those words are not already found
within the content in the middle of the page).
And then implement the keywords “Dell Model XYZ
Laptop” two more times at the end of the page,
(again, if those keywords are not already in the
content at the end of the page).
When creating keyword density, some marketers
use this opportunity to stuff as many keywords
as they can throughout the content of the
webpage in an attempt to increase the keyword
density ratio.
However, doing so can also be seen and
classified as keyword spamming by the search
engines and can end up doing your web page more
harm than good. Therefore, a balance in keyword
distribution throughout the webpage is
recommended.
And many times, your most important keywords
will already be implemented within the
description of the product information and
therefore, creating keyword density may not be
necessary as far as the frequency of those
keywords is concerned. Yet those keywords should
be evenly placed throughout the content of the
page itself. i.e. at the top, the middle and at
the end of the page. |
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Implementing keyword
text links
Keyword-rich text links, also known as anchor
text, are keywords or keyword phrases that are
converted into active links which link to
another web page on the same website or to an
outside source as well.
When crawling the web, search engine spiders
look for text links on web pages and the
keywords within the text links to describe the
page it’s pointing to. But it also creates a
higher and more important keyword relevancy for
the page for which that the keyword text link is
located on as well.
In fact, text links which contain your most
important keywords in the text link will have
much more value than the actual keywords
themselves. This in itself can become a powerful
tool in optimizing your web pages for better
placement and higher ranking. And to turn any
keywords into active text links all you have to
do is highlight the keyword text from within the
content of the web page, and then right click
and select hyper link from the dialog box.
In the dialog box, you can select the web page
to where the text link will point to which can
be another related webpage page on your website.
Keyword text links are very important to search
engine optimization. And to create a high,
keyword relevant web page you can implement 1
keyword text link at the top of the page, 1
keyword text link in the middle of the page, and
1 keyword text link at the bottom of the page as
well.
However, keep in mind that these keywords and
keyword phrase text links are not intended for
the reader to click on but are solely for the
purpose of creating a keyword rich, search
engine optimized web page.
Therefore, you can remove the active link
indicator line which appears under the keyword
text by simply highlighting the keyword text and
then clicking on the “add and remove” underline
option “U”,
found in the menu of the web development
program.
And you can create more keyword-rich text links
by creating a separate index page for that
specific product category and then link those
product text titles to their respective pages on
your website.
NOTE: It’s important to
Bold and
change the color of the
text link (to blue) in order to make it known to
the search engines that you are not creating a
hidden text link which could be seen by the
search engines as keyword spamming. Hidden text
links which appear to look exactly like the text
within content can be seen as spam by most major
search engines and/or can hinder your search
engine ranking . |
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Implementing your keywords in the URL of
the web page
After you’ve completed
building and optimizing your web page for that
specific product then you can save the page as
the name of the product. And to do so, all you have
to do is select, “save as” from the menu and
then name the page with the name of the actual
product along with other action keywords as
well.
NOTE: You can implement a
dash - , or an underscore line _, to separate
the keywords in the URL.
For example, “save as”:
Buy_Dell_Model_XYZ_Laptop_Free_Shipping.htm
Or
Buy-Dell-Model-XYZ-Laptop-Free-Shipping.htm
Once your web page is
search engine optimized for that specific
product then save that page as the product name
with other keywords and you’re done. That
webpage in itself is now search engine
optimized. And when a customer
performs a search on the search engine for the
keywords “buy Dell Model XYZ”, then your listing
will appear in the search results as follows:
Buy the New Dell Model XYZ
Laptop On Sale with Free Shipping Now!
wwwBestLaptops.com/Buy-Dell-Model-XYZ-Laptop-Free-Shipping.htm
Buy the New Dell Model XYZ
which comes with a 14 inch display, Inter Core
i3-2330M 2.2Ghz, 4GB DDR3 Memory, 640GB Hard
drive and more; on sale now with FREE SHIPPING.
Click here now!
A search engine listing such as this is more
likely to persuade your customers to click on
your link more than any other type of listing in
the search results. And more importantly, a
listing with a keyword rich title, description,
domain name and URL, is the highest form of
search engine optimization.
If you want to succeed online, then search
engine optimization is a must. And search engine
optimization, (SEO), is nothing more than
placing all the right keywords in all the right
places. And best of all, you can do it yourself
for free! |
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