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Text link ads are
keyword-rich text links which are placed on high
page rank and high traffic, industry related
blogs or websites for a small fixed, monthly
fee. And the two main benefits of text link ads
are increased page rank and more targeted
traffic for your website. Text link ads can
bring you lots of targeted traffic and can also
increase your Google page rank for your website
as well.
And you can
purchase text link ads through a text link
broker or directly from the website or blog
owner where your text link ads will be hosted.
Text link ads are usually placed in a prominent
area on the publishers’ website. And the more
visible your text link ads are then the more
targeted traffic you’re bound to receive. |
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Having your text link ad on a high traffic and
high PR website helps your site to become a high
traffic and a high PR website as well.
When Google sees a keyword-rich text link
pointing to your site from a high page rank
website, then Google begins to increase your
page rank as well. And when visitors are on a
high traffic website, then those visitors can
visit your site by clicking on your text link
ad.
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For example, if you were selling digital
cameras, then you can place your text link ad on
a high traffic, digital camera review site. And
if a person is on a digital camera review site
then that site visitor is a potential customer
for your site as well.
And if the potential customer just happens to
see a link in a prominent place on that website
which reads, “Buy a Digital Camera with Free
Shipping”, then you can be sure that someone is
going to click on your link.
Creating successful text link ads
When creating text link ads, the rules remain
the same as with every other internet marketing
strategy. And that is to create a list of your
most important keywords and/or keyword phrases
and place those keywords within your text link
ads.
When creating your text link ads, it’s important
to use the same keywords and keyword phrases
your customers would use to find your products
online.
For example, if you were looking to buy a
digital camera then you might use the keyword
phrases “Buy digital camera”, or “best digital
cameras”, or “top 10 Digital cameras.
However, when it comes to creating text link
ads, your keyword-rich text link should remain
short and straight to the point.
Visitors are more likely to read and click on
your text link ad if your ad reads more like a
short powerful headline instead of a headline
with a sub-headline as well.
Furthermore, most text link ads consist of 4 to
5 words in the main text ad, (which is the
equivalent of a headline), followed by a short
description which can consist of 12 to 15 words.
And the domain name of the website is usually
added at the end or in between the text link ad
and description.
For example:
Text link title: Digital Cameras On Sale Now!
URL: wwwBestDigitalCameras.com
Description: Buy the latest digital cameras on
sale now with free shipping
Your ad would appear on the publishers’ website
as follows:
Digital Cameras On Sale!
wwwBestDigitalCameras.com
Buy the latest digital cameras
on sale now with free shipping
Or: |
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Digital Cameras On Sale!
Buy the latest digital cameras
on sale now with free shipping
It’s important to use multiple keyword phrases
within your text link ads, not only to get your
customers to click on your ads but to also help
Google rank your website for those particular
keywords. And this is why advertisers purchase
multiple text link ads with multiple keyword
phrases.
Tip: You can also begin to place text link ads
for pre-orders as well even before the products
become available.
For example:
New Nikon XYZ
Pre-order the new Nikon
XYZ now with free shipping
Placing text link ads for pre-orders has always
been a successful strategy for securing orders
for products even before they hit the market. |
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Tips for purchasing
and placing text link ads
When purchasing text link ads, it’s important to
purchase ads on blogs and websites that are
related to your niche product industry.
For example, (as mentioned above), if you’re
selling digital cameras on your website then an
effective marketing strategy would be to place
your text link ad on a digital camera review
site as review sites are where most customers go
before making an actual purchase online. And if
they see your link on that site then that
customer becomes a potential customer for your
site as well.
It’s also important to make sure that the
website you’re placing your ad on has a fair to
high PR (page rank) and receives plenty of
traffic as well.
You’ll also want to make sure that your text
link ad is placed on a prominent and highly
visible position on every page where you link is
placed.
Prominent text link ad placement is
crucial
It’s important to know ahead of time where your
text link ad is going to be placed on the
advertisers’ website.
The top and the middle of the webpage would be
the most prominent places to have your text link
ads appear, (left and right side margins
included as well).
When the search engine scans a webpage, the
search engine spider tends to view and scan the
page in blocks. And it’s important for Google to
find your text link ads in the most prominent
areas of the webpage in order to be found,
scanned and indexed for those specific keywords
and keyword phrases.
Furthermore, text link ads that are found at the
top and in the middle of a webpage are more
likely to be seen and get clicked on than text
link ads that are found at the bottom of a
webpage. |
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Links need time to
gain Page Rank
Internet marketing experts agree that text link
ads need to remain in their position for some
time in order to gain PR (page rank) from
Google.
Depending on how often the Google spider
re-visits the website or blog where your text
link ad has been placed, it can take a few
months in order to see significant improvements
in your Google page rank as a result of those
text link ads.
90 days is the recommend length of time to leave
the same text link ad on any high PR and high
traffic website in order to see a significant
increase in page rank and in targeted traffic as
well. And this is why many advertisers place
multiple text link ads on multiple websites for
several months at a time.
Number of outbound links matter
When selecting a website or blog to place your
text link ads on it’s important to take note of
how many other outbound links are found on that
page as a site with too many outbound links may
not rank well with Google.
And some times, a website can be penalized by a
decrease in page rank for having too many
outbound links as such sites can be seen as link
sites, link farms or link pages.
An exception to this scenario would be a high
traffic and high ranking online directory such
as DMOZ or Yahoo Directory where Google already
knows that these sites are indeed directories
and not link farms.
Age of website matters
The age of the website where your link will be
placed on also matters as well. Google and other
search engines see websites that have been
around for years as authority figures in the
industry.
Google tends to place more value on outbound
links coming from websites that are 2 years or
older than from websites that are fairly new.
And the older the website is, then the more
value Google bestows upon such sites as far as
internet presence is concerned. |
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Text link ads vs
Google ads
Paid text link ads and Google ads are not the
same. Text link ads bring you targeted traffic
and increase page rank while Google ads bring
you traffic only.
However, there are a few good reasons why paid
text link ads may be a better investment than
Google ads are.
For example, with paid text link ads, you pay a
monthly fixed fee to have your link placed on a
high traffic and high PR website and can receive
unlimited clicks without having to pay for those
clicks.
Yet with Google ads, you have to pay each time
someone clicks on your ad and you never know
where your ad is going to be placed.
Google has an ad network of innumerous websites
and they decide where your ad is going to be
placed - not you.
Yet with paid text link ads, you can decide
where you want your ad to be placed and it
doesn’t matter how many clicks your ad gets as
you only have to pay a flat rate, one time per
month for unlimited clicks.
A 30 day text link ad campaign can cost you
anywhere from $20 per month or more while 30
clicks from Google ads can drain your Google ad
account rather quickly. Furthermore, if the
funds in your Google ad account become depleted
then your Google ads are stopped from being
displayed across the network.
Text link ad prices are not based upon clicks -
they are set at a fixed monthly rate while
Google ads are based upon clicks and bidding for
placement as well. With Google ads, you can end
up paying anywhere from 10 cents to 80 cents or
more per click every time someone clicks on your
text link ad.
With text link ads, you pay one time per month
and that’s it, no matter how many times your
text link ad gets clicked on.
So if you want to increase Google page rank and
targeted traffic as well, then paid text link
ads may be the best way to go.
However, you may be better off buying your text
link ads from text link brokers instead of going
directly to the website owners themselves. And
there are many accredited text link brokers to
help get your ads on high ranking and high
traffic websites within 48 hours or less.
Text link brokers already have portfolios of
pre-qualified, high traffic and high PR websites
to place your text ads on. And brokers offer
websites for nearly every niche market on the
internet along with marketing plans to fit your
budget. |
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Text-Link-Ads.com
Text-Link-Ads.com is the
premiere targeted traffic and link popularity ad
firm on the internet. They specialize in placing
static html links on high quality, high traffic
websites which bring in great results.
Text-Link-Ads clients have
seen a dramatic increase in targeted traffic,
brand exposure, and organic search engine
rankings with their services. And they currently
work with a wide range of clients from Fortune
500 firms to individual website owners.
Text-Link-Ads is guided by
an in house staff consisting of some of the
brightest minds in the search space. And
Text-Link-Ads is also a member of the Better
Business Bureau and a circle member of SEMPO
(Search Engine Marketing Professional
Organization). And by placing an ad with
Text-Link-Ads.com you can be receiving targeted
traffic within a matter of days.
For more information on
Text-Link-Ads please visit their website at:
www.Text-Link-Ads.com
Other accredited
text link ad brokers:
TextLinkBrokers
www.TextLinkBrokers.com
Live Customer
www.LiveCustomer.com
Linkadage
www.Linkadage.com
LinkWorth
www.LinkWorth.com
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