|
|
|
|
|
February each year proved
that an e-rose by any other name smells mighty
profitable. Online buying activity annalist, ComScore.com reported "sales of online flowers
for the seven days before Valentine's Day
totaled $59.3 million."
It goes on to say, "The latest week's (Feb.
7-13) online flower sales represented a
dramatic--if expected--increase of 460 percent
over the average week.
Aided by strong Mother's Day sales and its own
cost-cutting efforts, New York-based
1-800-Flowers.com reported a profit, for its
fiscal fourth quarter. One of the metrics shows
in part how they did it: the company's
cost to acquire a new customer declined
to $16.88 compared with $23.34. |
|
|
|
| |
And, approximately 36
percent of combined online and telephonic
revenues came from non-floral products, showing
that product diversification is paying off.
|
1-800-Flowers.com also said that it continued to
reduce operating expenses, specifically in the
areas of marketing and selling, even as online
traffic grew 30 percent during the quarter.
Full-year fiscal revenues increased to $482
million compared with $420 million previously.
"Despite what continues to be a very challenging
economy for retail companies, during our fourth
quarter we were able to achieve a solid rate of
revenue growth," said Jim McCann, chairman and
CEO of 1-800-Flowers.com. "During the period, we
reduced all of our operating expenses not only
as a percentage of sales, but also in absolute
dollars..."
The company said it anticipates total revenue
growth for this fiscal year to be 16-to-20
percent year over year. This includes a
contribution of approximately $25 million from
the Children's Group, a closely held seller of
children's gifts which was acquired by the
Company.
The Children's Group is a multi-channel direct
marketer of children's gifts including natural
material toys, games, arts and crafts and dolls
that had approximately $30 million in revenues.
McCann said the company's current fiscal first
quarter is traditionally its smallest in terms
of revenue due to the lack of any major
gift-giving holidays during the summer months.
"Because it's a slower period for us, it is the
quarter in which we traditionally implement
technology upgrades and begin ramping up our
marketing efforts for the calendar fourth
quarter holiday shopping period," he said. "As a
result of this seasonality, for the current
quarter we anticipate a return to positive
EBITDA in quarters two, three and four and
positive EPS in quarters two and four." |
| |
| |
Top Selling Flowers
Categories
Roses
Classic Long Stemmed Rose Bouquet, 12 fresh-cut
medium-stemmed Red Roses, Yellow Roses: Includes
One dozen fresh-cut, long-stemmed Yellow roses
accented with Baby's Breath.
Yellow Rose Bouquet
Includes 9 Yellow Roses, 5 Yellow Alstroemeria,
7 Purple Butterfly Asters, and 5 Leather Leaf.
One Dozen Assorted Roses
Contains 12 fresh-cut, medium stemmed assorted
colored Roses accented with Baby's Breath.
Fall Harvest Rose Plant
4" miniature orange rose plant in a purple
terracotta pot. |
|
|
| |
One Dozen Long Stemmed Autumn Roses
Contains a combination of one dozen yellow,
orange, red and bicolor fresh-cut long-stemmed
roses accented with yellow solidaster.
Bright Rewards
Contains 9 Orange Roses, 7 Pink Carnations, 6
Orange or Yellow Carnations, 3 Pink Mini
Carnations, and accented with Purple Statice.
One Dozen Long Stemmed Passion Roses
Includes One dozen fresh-cut, long-stemmed
pinkish orange roses accented with Baby's
Breath.
One Dozen Long Stemmed Fancy Assorted
Roses
Contains 12 long stemmed assorted colored Roses
with 4 stems of Hypericum clusters and 3 stems
of dark green Ruscus.
One Dozen Long Stemmed Fancy Red Roses
Contains 12 long stemmed Red Roses with 8 stems
of Hypericum clusters.
One Dozen Long Stemmed White Roses
Includes One dozen fresh-cut, long-stemmed roses
accented with Baby's Breath.
One Dozen Long Stemmed Peach Roses
Includes One dozen fresh-cut, long-stemmed roses
accented with Baby's Breath.
Two Dozen Long Stemmed Red Roses
Includes two dozen fresh-cut, long-stemmed roses
accented with Baby's Breath.
One Dozen Long Stemmed Sweetheart Roses
Includes an assortment of one dozen fresh cut,
long-stemmed roses accented with Baby's Breath.
Potted Sweetest Day Roses
Includes 4" potted Mini Red Rose within a
decorative heart covered sleeve. |
| |
| |
One Dozen Long Stemmed Sunset Roses
Includes One dozen
fresh-cut, long-stemmed bi-colored orange and
yellow roses accented with Baby's Breath.
Pink Sapphire
Contains 9 Pink Roses, 5
Pink Alstroemeria, 7 Butterfly Asters, and
greenery.
Premium
Anniversary Roses
Includes 24 Premium Dark
Pink and Red South American Roses, 3-5
Limonium,and loads of greenery. An elegant extra
large premium glass vase compliments this
bouquet.
One Dozen Long
Stemmed Pink Roses
Includes One dozen
fresh-cut, long-stemmed roses accented with
Baby's Breath.
Premium Perfection
Bouquet
Contains 12 extra long
stemmed Pink Roses, 4 stems of Pink Oriental
Lilies, 5 stems of white Phlox, 5 stems of green
Hypercum berry clusters, and green Bupleurumn to
fill it out.
One Dozen Long
Stemmed Blushing Roses
Includes One dozen
fresh-cut, long-stemmed roses accented with
Baby's Breath.
Two Dozen Long
Stemmed Assorted Roses
Includes Two dozen
fresh-cut, long stemmed assorted roses accented
with Baby's Breath.
Assorted Spray
Roses
Contains 15 stems of
assorted colored Spray Roses.
Premium Elegance
Roses
Includes 24 Premium
Vendela Roses, 3-5 Limonium, 3-5 clusters of
Bear grass. An elegant extra large premium glass
vase compliments this bouquet. |
| |
| |
Two Dozen Long
Stemmed Passion Roses
Includes two dozen fresh-cut, long-stemmed
pinkish orange roses accented with Baby's
Breath.
One Dozen Long Stemmed Forever Yours
Roses
Includes 6 long stemmed Red Roses, 6 long
stemmed Pink Roses, 5 stem of Red Spray
Carnations with purple filler and complimented
with lush greenery.
Potted Patriotic Rose
Includes 4" miniature red rose with a decorative
patriotic mylar, and a mini American Flag. Plant
measures approximately 8-10" tall.
Two Dozen Long Stemmed Autumn Roses
Contains a combination of two dozen yellow,
orange, red and bicolor fresh-cut long-stemmed
roses accented with yellow solidaster.
French Kiss
Contains red Roses, pink Nerine Lilies, pink
Stargazer Lilies, pink or red Hypericum berries,
red Cockscomb, white Trachellium, and lush
greenery.
Pink Ribbon Tulips
Comprised of 20 breathtaking Tulips in a mix of
pink, white, dark pink.
Simply Beautiful
Comprised of 8 Blue Iris, 5 Coral or Pink French
Tulips, 5 stems of White Oriental Lilies, and
greenery.
15 Assorted Tulips
Includes an assortment of 15 Tulips.
30 Assorted Tulips
Includes an assortment of 30 Tulips.
Premium Birthday Bouquet
Includes 5 Stargazer Lilies, 6 Blue Iris, 5
French Tulips, 5 Purple or Magenta Freesia, 3-5
Blue Limonium, 3-5 clusters Beargrass, and 5
Salal |
| |
| |
Potted Gardenia
This Gardenia Plant is planted in a 6" diameter
pot and comes within a plain wicker basket.
Purple Dazzle Hydrangea Plant
Includes 4" purple hydrangea plant with a daisy
and polka-dot planter box. Hydrangeas prefer
room temperatures with a fair amount of
sunlight.
Potted Mini Phalaenopsis Orchid
Includes one Potted Purple or Pink Phalaenopsis
Orchid within an elegant ceramic pot. Measures
approximately 12"-14" tall.
Potted Asiatic Lily
Includes approximately 20" high Asiatic Lily
within a 6" diameter wicker basket, and should
include care information. To ensure best
quality, colors may vary.
Tranquil Jade Bonsai
Dwarf Jade (Portulacaria Afra) is 3 yrs old,
stands 6-8" tall, and is accented with a Dwarf
Horsetail plant. Pot size should be
approximately 10" in diameter. Humidity tray
should be included. Dwarf Jade is a tropical
plant and is one of the easiest trees to grow.
It is also well adapted to low light and
tolerant of short periods of dryness. Place
indoors near windows facing southeast or west.
In warm weather, bonsai will grow best outdoors.
Never allow bonsai to freeze.
Azalea Bonsai
Though it mainly blooms during the spring, this
Azalea will produce periodic blooms summer thru
winter. Easy to care for and interesting to
learn about. Contains a 3 year old, living
Satsuki Azalea (Rhododendron indicum 'Chinsan')
approximately 8" in height. Pot measures 8" in
length. These Satsuki Azaleas bloom later in the
spring than other azaleas, extending the season.
Plant will produce periodic blooms during the
other seasons. For best results, place Bonsai
outdoors in a spot that receives morning sun and
afternoon shade. Outdoor bonsais can be placed
indoors, but only for short periods of time. Do
not leave bonsai inside for more than five days.
|
| |
Potted Hydrangea
Native to both Asia and the Americas, the
Hydrangea has become a popular mainstay in many
garden designs. The name Hydrangea is derived
from Greek, referencing its aquatic and marsh
origins. Flowers produce blue and pink colors in
bold, round clusters. Another member of our
'potted' plant family, these potted Hydrangeas
offer a remarkable amount of color in showy
balls that crown their large, broad leaves.
Arriving up to 24" inches tall, and able to
reach many feet, this stunning plant comes in a
6" terra cotta pot. Hydrangeas prefer room
temperatures with a fair amount of sunlight,
with an acidic fertilizer profile. This plant is
well suited for patio containers, and is certain
to reward your recipient with long lasting
splendor.
Potted Pearl Cyclamen
Contains a pink Cyclamen plant in 4" decorative
pot.
Potted Autumn Chrysanthemums
These unique Chrysanthemums resemble tiny
sunflowers. Cheerful and long-lasting, this gift
is perfect for the autumn season. Plant measures
6" in pot size and should come in a basket.
Potted Yellow Gerbera Daisy
Includes approximately 12" high Gerbera Plant
within a 6" diameter plain wicker basket.
Chinese Evergreen
The Chinese Evergreen has beautiful silvery
green patterned leaves and loves low-light
conditions. An ideal indoor plant, the Chinese
Evergreen makes a wonderful addition to your
home or office. The Chinese Evergreen is in a 6"
plastic pot within a lined antiqued metal
planter.
|
| |
| |
|
|
| |
|
<-Back -
Main Page -
Next-> |
| |
| >
14.
Sporting Goods |
| >
15. Footwear,
Shoes |
| >
16. Small
Appliances |
| >
17. Tools
and Garden |
| |
|
|
|
