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Search engines such as
Google, Yahoo and Bing are programs which search
for, find and index internet websites by
addresses such as wwwyourcompany.com
Search engine programs are database driven
systems which consist of information which is
collected from the internet by search engine
spiders.
These search engine spiders crawl
across the internet to collect and categorize
websites and information as well.
The spider will find and crawl your website and
then index the content of your website making
your wwwdomainname available to all internet
users. |
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You can manually submit your website to the
search engines for crawling and indexing by
going to the submission page of the search
engine itself and submitting your URL, i.e.
wwwDomainname.com. Or, you can let the search
engines find you.
Search engines such as Google, Yahoo, MSN and
Bring will actually crawl the internet and find
your site on their own within a matter of days,
whether you submit it or not.
Your website will be indexed and added to the
search engine data base once your website is
found. (NOTE: The only way to make sure that a
page on your website is “not” found, such as a
design practice page for example, would be to
add a <no index> tag within the coding section
of your webpage.)
But whether you submit your website to the
search engines or not, most major search engines
will find your site and add it to their database
on their own within several days or less.
Therefore, submitting your website to search
engines is not even necessary, although you’re
more than welcome to do so.
And once your website has been indexed by the
search engines, then it’s there in their
database for good, until of course, the website
is taken down by the owner of the website.
How search engines search
When an internet user goes on Google for
example, to search for a specific product,
they’re actually searching through Googles’
database. The search results which the user gets
back will depend mostly on the keywords used for
the search and the relevancy of the keywords
within those keyword related websites found
within the search engine database.
The search engine will scan its’ database to
find the best match for your keyword or keyword
phrase with the websites in their database that
are most relevant to those keywords.
After you submit your website to the search
engines or after your website has been
automatically found and indexed, the search
engine spider will return to your website every
few days to search for updates and changes.
If changes were made to any page on the site
then the search engine will update its’ database
with the new changes and will display the new
pages with the new changes for all users to see.
Statistics show that search engines are the best
and most effective avenues for potential
customers to find your website when searching
for the products your store has to offer.
Yet many times, internet users can receive
irrelevant and unspecific search results when
searching for products online. This is due to
the vast amount of data that search engines
collect and index which also includes those
keywords as well.
You may be searching to purchase a Dell Laptop
Model XYZ and end up on a personal blogger page
instead of an online store simply because a Dell
Laptop Model XYZ was mentioned on that page. And
when this happens, the customer will most likely
perform a new and more specific search and type
in the keyword phrase “buy Dell Laptop Model
XYZ”. |
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The search results for such
specific keyword phrases would bring back much
better and more relevant search results where
the customer will immediately find sites where
they can actually buy the product online, which
is what they were looking for in the first
place.
Are all search engines equal?
Although most major search engines perform and
function in the same manner, search results
however may vary from one search engine to the
next based upon the ranking criteria used by
each particular search engine.
As mentioned above, if an internet user does not
get the desired search results after performing
a search on Google for a particular product,
then they will either continue searching page
after page until they find what they’re looking
for, or the user will simply start a new and
more defined search and type in different
keywords or different keyword phrases.
The user may also use a different search engine
as well. And while most popular search requests
mat not vary too much from one major search
engine to the next, another search engine may
display better search results than the others.
But for the most part, the user will simply type
in a more specific keyword or specific keyword
phrase in hopes to find better search results. |
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How web pages are
ranked by search engines
Search engines use algorithmic formulas to rank
websites. And such formulas and criteria will
vary to some degree from search engine to search
engine. However, search engines will always give
the user, or the surfer, the most popular and
most relevant search results for those keywords
and keyword phrases.
And to give the user the best results, the
search engines will search its database for
websites containing those keywords and keyword
phrases within the meta tags, content and the
text links pointing back to that website to
determine the relevancy of the webpage itself.
Although the manner in which search engines rank
and index pages may seem complex, it’s not that
important to know exactly how each and every
search engine works.
What is important is that you optimize your
website and web pages for your most important
keywords and place those keywords in all the
right places in order to get found and rank high
on all the major search engines.
And if you want your website to be ranked well
on the search engines then always remember to
place your most important keywords where search
engines look for them the most - and that is,
within in your domain name, URL, titles tags,
meta tags, text links and throughout the entire
content of your web page on each and every web
page as well. |
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<-Back - Main Page -
Next-> |
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| >
The Top Search Engines |
| >
Search Engine Optimization Guide Pt.1 |
| >
Search Engine Optimization Guide Pt.2 |
| >
All about Building and Exchanging Links |
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