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One of the best ways to draw
more traffic, make more sales, and beat the
competition, is to create a content rich
website. Most online stores provide basic information for
the product only, which many times causes
shoppers to look elsewhere for more information
on that product and other products alike.
However, if you want to stand out from the crowd
and beat the competition then building a content
rich website will help you gain that competitive
edge.
Furthermore, you can create more traffic, more
visitor retention and more sales by adding
valuable and informative content pertaining to
your niche market and the products you sell. |
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Adding a variety of content
There are different types of content which you
can add to your website:
-Top 10 list for products within your niche
market
-Complete and extensive product information
-Extra product images
-Product comparison charts
-Product reviews
-Industry news for your niche market
-How to articles
-Trouble shooting articles
-Installation articles and more
And there are many ways in which such content
can be adapted and used to fit your niche
market.
For example, if you were selling laptop
computers, then the focus of your website would
not only be to sell laptops, but to also provide
valuable information on all laptops as well.
And one of the best ways to encourage customers
to make a purchase while on your website is to
provide them with a “Top 10 Laptop Computers”
list.
Furthermore, a Top 10 list identifies your
website as an expert in the field, thus
increasing consumer confidence as well.
You can also add a laptop comparison chart on
your website so that customers can compare
features and specifications, before making a
final buying decision.
Many times, customers have to surf the web and
visit multiple websites to find such
information. But if you have a “Top 10 Laptop
Computers” and “laptop computer comparison
chart” on your site, then you’ll be able to make
it that much easier for your customers to make a
smart and firm decision, before they buy.
Providing such content will also increase the
chances of the customer purchasing the laptop
right there and then on your website, and not
your competitors.
You can also add consumer and expert editor
reviews for the top 10 laptops as well. Shoppers
like to see reviews for products before they
buy. And anything that helps your customers to
make a buying decision will help increase your
sales online. The possibilities with content are endless. For
example:
If you’re selling clothing, then you can add
articles on fashion tips and news on the fashion
industry as well. And you can add plenty of
images of new fashion trends also.
If you’re selling video games, then you can add
“how to” articles on playing video games and
cheat codes.
If you’re selling health products then you can
have medical news articles on your web site.
By providing valuable and highly informative
content, you’ll be able to create much more
traffic as well. And sooner or later, those
website visitors can turn into customers.
However, the most important content to have on
your website is complete and extensive product
information on each and every product. And this
is especially the case when selling technology
products such as computers and consumer
electronics.
People search online for free information before
and even after they buy products. And by
providing such valuable information such as
product reviews and comparison charts then your
site becomes a one-stop site for product reviews
and a place to buy those products as well. And
all of this will help make your site a positive
contribution to the World Wide Web. |
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Content for search
engine ranking
Search engines love content rich websites as
they tend to see this as valuable to internet
surfers. And as such, content rich websites
receive plenty of traffic and higher placement
in the search engine search results.
Content and articles can be optimized for search
engines as well.
You can insert your most important keywords
related to the main topic of the article all
throughout the content of the webpage and within
the meta tags. And these pages can serve as door
way pages to lead web surfers into your website.
Providing free articles and free content has
always been one of the best ways to draw
targeted traffic to a website, for free. And you
can do all of this yourself, for free as well. |
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How to get free articles for content
You can obtain free articles on your specific
niche market by visiting article directory
websites such as:
www.articlecity.com
www.articlesbase.com
www.goarticles.com
www.ezinearticles.com
There are many article directory websites online
which provide free informative articles on many
niche markets. And these are the best resources
for free articles and free content.
You can place any of their articles on your
website for free, without permission, provided
that you keep the authors’ identity and a link
to their website at the bottom of the article.
And this is not a problem as long as the website
link is not pointing to any of your competitors,
(which will most likely not be the case).
NOTE: Search Engines do not index
duplicate content pages. Therefore you
may want to create or re-write articles in your
own words, with your own personality once you
become more familiar with your products and
industry as well.
After a while, you’ll become familiar with
customer questions and concerns and can begin to
write articles based upon those matters. And
then you can post those articles on your website
to help your customers make a better decision
before they buy the product.
And if you can answer all of your customers’
questions and concerns in the form of articles,
then you’ll make it much more easier for the
customer to go ahead and buy the product, from
your website.
Suffice it to say that content has always been
king. And by providing a content rich website,
not only will you provide value to all of your
customers, but you’ll also be able to draw much
more traffic as well.
And the more traffic your website receives then
the more sales you’ll make. And a content rich
website can help you stay ahead of the
competition and make many more sales as well. |
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