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One of the best ways to draw more traffic, make more sales, and beat the competition, is to create a content rich website. Most online stores provide basic information for the product only, which many times causes shoppers to look elsewhere for more information on that product and other products alike.

However, if you want to stand out from the crowd and beat the competition then building a content rich website will help you gain that competitive edge.

Furthermore, you can create more traffic, more visitor retention and more sales by adding valuable and informative content pertaining to your niche market and the products you sell.
   
Adding a variety of content

There are different types of content which you can add to your website:

-Top 10 list for products within your niche market
-Complete and extensive product information
-Extra product images
-Product comparison charts
-Product reviews
-Industry news for your niche market
-How to articles
-Trouble shooting articles
-Installation articles and more

And there are many ways in which such content can be adapted and used to fit your niche market.

For example, if you were selling laptop computers, then the focus of your website would not only be to sell laptops, but to also provide valuable information on all laptops as well. And one of the best ways to encourage customers to make a purchase while on your website is to provide them with a “Top 10 Laptop Computers” list.

Furthermore, a Top 10 list identifies your website as an expert in the field, thus increasing consumer confidence as well.

You can also add a laptop comparison chart on your website so that customers can compare features and specifications, before making a final buying decision.

Many times, customers have to surf the web and visit multiple websites to find such information. But if you have a “Top 10 Laptop Computers” and “laptop computer comparison chart” on your site, then you’ll be able to make it that much easier for your customers to make a smart and firm decision, before they buy.

Providing such content will also increase the chances of the customer purchasing the laptop right there and then on your website, and not your competitors.

You can also add consumer and expert editor reviews for the top 10 laptops as well. Shoppers like to see reviews for products before they buy. And anything that helps your customers to make a buying decision will help increase your sales online. The possibilities with content are endless. For example:

If you’re selling clothing, then you can add articles on fashion tips and news on the fashion industry as well. And you can add plenty of images of new fashion trends also.

If you’re selling video games, then you can add “how to” articles on playing video games and cheat codes.

If you’re selling health products then you can have medical news articles on your web site.

By providing valuable and highly informative content, you’ll be able to create much more traffic as well. And sooner or later, those website visitors can turn into customers. However, the most important content to have on your website is complete and extensive product information on each and every product. And this is especially the case when selling technology products such as computers and consumer electronics.

People search online for free information before and even after they buy products. And by providing such valuable information such as product reviews and comparison charts then your site becomes a one-stop site for product reviews and a place to buy those products as well. And all of this will help make your site a positive contribution to the World Wide Web.
  
   
Content for search engine ranking

Search engines love content rich websites as they tend to see this as valuable to internet surfers. And as such, content rich websites receive plenty of traffic and higher placement in the search engine search results.

Content and articles can be optimized for search engines as well.

You can insert your most important keywords related to the main topic of the article all throughout the content of the webpage and within the meta tags. And these pages can serve as door way pages to lead web surfers into your website.

Providing free articles and free content has always been one of the best ways to draw targeted traffic to a website, for free. And you can do all of this yourself, for free as well.
   
   
How to get free articles for content

You can obtain free articles on your specific niche market by visiting article directory websites such as:

www.articlecity.com
www.articlesbase.com
www.goarticles.com
www.ezinearticles.com

There are many article directory websites online which provide free informative articles on many niche markets. And these are the best resources for free articles and free content.

You can place any of their articles on your website for free, without permission, provided that you keep the authors’ identity and a link to their website at the bottom of the article. And this is not a problem as long as the website link is not pointing to any of your competitors, (which will most likely not be the case).

NOTE: Search Engines do not index duplicate content pages. Therefore you may want to create or re-write articles in your own words, with your own personality once you become more familiar with your products and industry as well.

After a while, you’ll become familiar with customer questions and concerns and can begin to write articles based upon those matters. And then you can post those articles on your website to help your customers make a better decision before they buy the product. And if you can answer all of your customers’ questions and concerns in the form of articles, then you’ll make it much more easier for the customer to go ahead and buy the product, from your website.

Suffice it to say that content has always been king. And by providing a content rich website, not only will you provide value to all of your customers, but you’ll also be able to draw much more traffic as well.

And the more traffic your website receives then the more sales you’ll make. And a content rich website can help you stay ahead of the competition and make many more sales as well.
     
    
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Main Article Index Page
How to Succeed in Your Online Store Business
How to Start Your Online Store Business
How to Choose Your Niche Market
How to Create an Effective Business Name
Check for Domain Name Availability
How to Register Your Business Name
Should You Use a PO Box or Home Address
How to Choose the Right Business Entity for You
Sole Proprietorships Explained
Corporations Explained
Partnerships Explained
Limited Liability Companies Explained
Incorporate Your Business Online
How to Obtain Your Sales Tax License
The Best Selling Products Online (Intro)
1. Books
2. Computers, Computer Hardware
NEW:Start a Computer Reseller Business Online
3. Computer Software
4. Consumer Electronics
5. Apparel, Clothing
6. Toys/Video Games
7. Videos DVD’s
8. Health and Beauty
9. Music
10. Jewelry
11. Office Supplies
12. Linens/Home Décor
13. Flowers
14. Sporting Goods
15. Footwear, Shoes
16. Small Appliances
17. Tools and Garden
18. Gifts
About Distribution
Choosing the Right Distributors
How to Get Signed-Up With DropShip Distributors
Books Distributors, DropShippers, Wholesalers
Computers, Hardware, Software DropShippers
Apparel, Clothing Distributors, DropShippers
Toys/Video Games DropShippers, Wholesalers
Video DVD  DropShippers, Wholesalers
Health and Beauty Distributors, DropShippers
Consumer Electronics DropShippers
Music Distributors, DropShippers, Wholesalers
Jewelry Distributors, DropShippers, Wholesalers
Office Supply Distributors, DropShippers
Linens/Home Décor DropShippers, Wholesalers
Flowers Distributors, DropShippers, Wholesalers
Sporting Goods Distributors, DropShippers
Footwear, Shoes Distributors, DropShippers
Small Appliances DropShippers, Wholesalers
Tools and Garden DropShippers, Wholesalers
Gifts Distributors, DropShippers, Wholesalers
How to Find More DropShippers, Wholesalers
How to Open Your Online Store
How to Build Your Own Online Store
How to Build Effective Product WebPages
Building Your eStore with Website Templates
Designing, Planning and Organizing Your eStore
Implementing Graphic Elements
How to Create Your Own Company Logo
Create Search Engine Optimized Product Pages
How to Create a Content Rich Website
Choosing Your Web Host Provider
Create a Search Engine Optimized Domain Name
Check for Domain Name Availability
Top Web Building Software Programs
Top 10 Web Host Providers
Top 10 Complete eCommerce Solutions
Top Website Developers
All About Shopping Carts
All About Payment Processing
All About Merchant Accounts
Using PayPal as a Payment Processing Solution
More Merchant Account Providers
All Merchant Account Providers
Setting Your Prices
Setting Shipping Charges
Maintaining Your Online Store
Your Internet Marketing Master Plan
All about Search Engines
The Top Search Engines
Search Engine Optimization Guide Pt.1
Search Engine Optimization Guide Pt.2
All about Building and Exchanging Links
Purchasing Text Link Ads
All about Press Release Marketing
All about Pay-Per-Click Marketing
All about Discussion Forum Marketing
All about Article Marketing
All about Email Marketing
All about Banner Advertising
How Offering Free Shipping Can Boost Sales
All about 800 Toll Free Numbers
How to Beat the Competition
How to Run an Online Store Business
Dealing with Customers
How to Minimize Interaction with Customers
How to Deal with Customers via Email
How to Take and Place Orders
Paying for Products with Your Customers’ Money
How to Collect Sales Tax for Internet Sales
Avoiding Credit Card Fraud
How to Ship International and Overseas
How You Get Paid Each and Every Day
Dealing with Product Returns and Exchanges
Sample Return Policy and Procedures
Sample Privacy Policy
Sample Terms and Conditions Policy
Conclusion
Contact
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