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It is essential
to have a weekly and even daily internet
marketing plan in place and
ready to go in order to succeed online.
And your internet marketing plan must
include the following:
-Top selling products
-An effective online store
-Effective internet marketing strategies
Each of these major elements becomes a major
contributor to your success online. And if just
one of these elements is left out of the formula
then your chances for success become minimal. |
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Top selling products
In order to succeed online, you have to sell
products that people want to buy. You have to
sell products that are in high demand and have a
supplier for those products as well.
The following products are the best selling
product categories online:
1. Books
2. Computers, Computer Hardware
3. Computer Software
4. Consumer Electronics
5. Apparel
6. Toys/Video Games
7. Videos DVD’s
8. Health and Beauty
9. Music
10. Jewelry
11. Office Supplies
12. Linens/Home Décor
13. Flowers
14. Sporting Goods
15. Footwear
16. Small Appliances
17. Tools and Garden
18. Gifts
Under normal circumstances you would choose your
niche market first, and then build your internet
storefront. However, there are other important
elements to your internet marketing plan which
must be implemented even before building your
online store.
Once you’ve decided on a niche product market,
then the best thing to do is to name your
business according to your niche market while
implementing your most important keywords into
your business name as well.
For example, if you’re going to sell business
books then BusinessBooks.com would become an
effective business name.
If you’re going to sell hard drives or mass
storage solutions for video for example, then
Video Storage Solutions would be an effective
business name as well.
If you’re going to sell DVD movies then
TopDVDMovies.com or BuyDVDs.com would both
become effective business names as well.
And although these business names may seem
unprofessional to some, on the internet however,
it’s all about using your most keywords within
your business name and in your domain name as
well. And here’s why:
Having your most important keywords in your
business name sends a clear and straight
marketing message to your customers letting them
know what you do and what you sell.
Furthermore, when it comes time to register your
www.domain name, you’ll be registering a domain
name that not only matches your business name
but is also search engine optimized as well. And
this is called SEO, Search Engine Optimization. |
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Having a search engine
optimized domain name is one of the most
important aspects of search engine optimization
and also becomes a major contributor to internet
marketing success, especially for small
businesses online.
When a potential customer types in the search
phrase, “buy digital camera”, “top digital
cameras”, or “best digital cameras”, then if
your domain name includes such keywords, your
website will have a better chance of being found
on the first page of the search results on most
major search engines.
Search engines place a lot of weight on
keyword-rich domain names since this tells the
search engine spider that your website is
exactly what the customer is looking for.
And whatever keywords that can not be
implemented into your domain name such as
specific manufacturer names or model numbers,
can be inserted into your title tags and
extended URL for specific product pages.
All of this is just a part of search engine
marketing which should be implemented into your
internet marketing plan even before starting
your online store.
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Having an effective
online store
Image is everything. And believe it or not, just
having a professional website appearance can
help establish credibility almost immediately.
Start right from the top: Your
logo should be placed on the top left hand
corner displaying a business name which
indicates that your website sells the products
your customers are looking for.
Top navigation menu: Your top
navigation menu should have text links which
take your customers to the most important pages
on your website such as categories,
sub-categories, Help, Contact, Customer Service,
My Shopping Cart, ect...
Side navigation menu: Your side
navigation menu should always be on the left
side of the webpage seeing that people read from
left to right. And your left side menu should
also include text links to the most important
pages on your website such as categories,
sub-categories, manufacturers, sales,
promotions, followed by Help, Contact, Customer
Service etc…
Your main page: Your main page
should consist of images and short descriptions
of your best selling products, new products and
products on sale. Those images and descriptions
should link to their respective web pages on
your website. And your customers should not have
to make more than 3 to 4 clicks to find and buy
the product online.
Fast and easy check out: Once
the customer clicks on the “Add to Cart” button,
they should be able to check out with ease, and
without having to register and open an account.
And fortunately, most shopping cart systems give
the customer the option of registering at a
later time if they choose to do so.
A professional image, easy navigation and quick
checkout all lead to ecommerce success and
should be the foundation for your internet
marketing plan.
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Effective internet marketing strategies
Your marketing strategy is the final process of
your internet marketing plan. And by creating
and implementing an effective marketing
strategy, you’ll be able to drive a steady
stream of targeted traffic to your web site
daily.
The following internet marketing strategies have
proven to be some of the most effective
strategies online.
Search engine marketing: Search
engine marketing will always be the most
important strategy in your internet marketing
plan seeing that the majority of your first time
customers are going to find you online by
searching for your products on Google, Yahoo,
MSN and Bing.
And in order for your website to be ranked high
on the search engines then your website must be
optimized for all major search engines.
Search engine optimization is
nothing more than adding all the right keywords
in all the right places such as within your
domain name, extended URL, title tags,
description tags, keyword tags and ALT image
tags from within the coding section of the
webpage.
You’ll also have to make sure that your most
important keywords are spread out throughout the
content of the web page as well with
keyword-rich text links.
And once you have your most important keywords
in all the right places then you can save that
page as the name of the product and manufacturer
name to create a search engine optimized product
page. i.e. Save page as:
Dell_Laptop_Computer_ModelXYZ.Htm
Complete URL:
wwwBestLaptops.com/Dell_Laptop_Computer_ModelXYZ.Htm
Placing your most important keywords in all the
right places is the main aspect of SEO, (search
engine optimization).
However, if you’re selling products in a
competitive niche market then you’ll also need
to have other websites pointing to your website
as well. This is called link exchanging and is
also a part of search engine optimization and
search engine marketing. |
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Link building and link exchanging:
One of the best ways to build an effective link
building and link exchanging system is to build
your own “resource” page on your website with a
list of other related websites yet which do not
compete against yours.
Webmasters and link exchangers will find your
resource page and begin to send you link
exchange requests daily. After they place your
search engine optimized link title, description
and URL on their site then you’ll go ahead and
place their link details on your resource page.
And after several successful link requests, web
masters will be contacting you almost daily to
exchange links with you making your job of
finding websites to host your text links much
more easier. You won’t have to find them -
they’ll find you.
And with a list of webmasters and active link
exchangers, you can launch link exchange
campaigns not only to link to your website in
general, but also for your new and most
important product pages as well.
On this same resource page, you can also add
keyword-rich, text link titles, descriptions and
links to your most popular product pages within
your website so that search engines will find
those text links when crawling through your site
and index them accordingly. And all of this will
help to create an effective, search engine
optimized website.
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Pay-Per-Click
Marketing: One of the fastest ways to
get targeted traffic to your website is through
the means of PPC or Pay-Per-Click Marketing. And
with Pay-Per-Click Marketing, you’ll pay
anywhere from 10 cents to 50 cents or more every
time someone clicks on your text link and visits
your website.
And there are many Pay-Per-Click service
providers as well. For example with Google
Adwords, which is one of the most popular PPC
providers, your link will be found on the right
hand on the Google search results every time
someone searches for your keyword search terms.
Furthermore, GoogleAdwords has a vast network of
advertisers who will host your text links on
their websites gaining your website more
exposure, more clicks and more sales as well.
Using Pay-Per-Click marketing is one of the best
ways to bring targeted traffic to your website
within hours. And this method is mainly used for
short term marketing success to get quick
targeted traffic and sales as well.
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Email Marketing:
Email marketing is another effective internet
marketing strategy which should be included in
your internet marketing plan.
And the best way to implement email marketing
into your plan is to build your own email list
of potential and existing customers. You can use
this email list to send out email notifications
on new products, sales, special promotions, etc.
Email marketing, when used correctly can become
an effective marketing strategy to bring
customers back to your website, to create repeat
business, and to generate new sales as well.
Press Release Marketing: Press
Release Marketing is used as a “grand opening”
marketing strategy to create a flood of new
traffic practically over night.
You can create a press release or have one
created for you announcing the grand opening of
your new online store. And in this press release
you can describe the products and services
you’re offering yet without trying to sell
anything.
You can also create and send out a new press
release every time a new product hits the
market, thus creating a constant stream of
traffic to your website which in turn will help
boost your search engine placement as well.
Press releases are just that- a press release
releasing information that is believed to be
news worthy to the public. However, many
internet marketers use this as a hidden sales
technique to create an instant flood of traffic
over night.
PRWeb.com for example will distribute your press
release to thousands of websites and internet
magazines for a small fee. And this is why Press
Release Marketing becomes an effective way to
bring instant traffic and consumer awareness.
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Forum discussion
marketing: Participating in forums
related to your niche market is an excellent way
to create awareness of your website and draw
targeted traffic as well. And targeted traffic
will always lead to more sales.
When participating in forums, you can find and
answer questions on the products you’re selling
and then add your website address to your
signature ending.
And if you’ve answered such questions in a
professional and thorough manner then people
will click on your link and visit your website
without asking them to do so.
Not only does this strategy establish you as an
expert in your field, but it also becomes
another free and effective way to drive targeted
traffic to your website. And more targeted
traffic will always lead to more sales.
There are many ways to promote your website
online. But implementing these top marketing
strategies into your internet marketing plan can
literally guarantee your online marketing
success. |
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All about Search Engines |
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The
Top Search Engines |
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Search Engine Optimization Guide Pt.1 |
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Search Engine Optimization Guide Pt.2 |
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