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Banner advertising is more
effective today than ever before, possibly due
to better ad placement and a major increase of
high traffic, high quality content related
websites.
And now with new advertisement standards, banner
ads are getting more clicks, more traffic and as
a result, online stores are getting more sales
as well.
Furthermore, a banner advertising campaign is
easier to set up today than it was several years
ago, and best of all, you can do it yourself.
The only task that you have to
accomplish is to create an effective
banner that causes people to click on
it. You can make your own banner for
free or with a free banner creator
program. Or you can hire a banner
designer to make it for you as well. |
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Banner ad background
Banner advertising has been a part of most
successful marketing campaigns for many many
years and it’s not going to stop now. In fact,
banner ads have become even much more effective
today than at any time before.
Banner ad marketing allows you to present your
ad in a graphical, enticing presentation rather
than plain old text ads which makes banner ads
much more pleasant and appealing to the
consumer.
And although consumers ignore and can become
irritated with certain types of ads such as pops
ups and pop under ads, banner ads however, are
widely accepted and have become a part of
internet life. And with strategic placement,
banner advertising can become very profitable.
Advantages of banner advertisement
Banner advertising or banner marketing is
beneficial for the advertiser, the publisher,
and the consumer as well.
You as the advertiser are able to get your
banner displayed across thousands of niche
market related websites across the ad affiliate
networks. And the more websites that display
your ad then the more visitors your website will
receive.
The publisher or the website owner gets paid
every time someone clicks on your ad, so it’s in
their best interest to place your ad in a
prominent area on their webpage.
The consumer sees your banner ad, clicks on it
and lands on a page where they want to be, based
upon the message of your banner ad. And even if
they don’t buy anything on that first visit, at
least now they know that your business exist and
may be back to buy something soon, especially if
you were able to obtain their email address for
future and further marketing.
Banner ads can also be paid on a cost per
impression, per thousand impressions which is a
set price you pay every thousand times your
banner is displayed across the network. And this
method can sometimes become more effective than
pay-per-click marketing especially when your
banner displays your telephone number for
customers to call on command.
Many experts believe that banner ads are much
more effective than many other types of ads
because they catch the consumers’ attention on a
visual level, as compared to an intellectual
level with text ads only. And it’s that
graphical interface along with a persuasive
marketing message that causes the users to click
on the banners.
How to create an effective banner ad
Creating a banner ad is not that difficult and
you can do it yourself for free, along with the
help of a graphic editing software program. But
there are also plenty of websites that can help
you create your own banner using free, banner ad
creator programs. And you can find such programs
on Google.com by searching for the keywords
“free banner creator”. For example: |
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www.Canva.com
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www.Bannersnack.com
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www.MyBannerMaker.com
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www.Bannersketch.com
Graphics: To create an effective banner ad
simply add an enticing image or product images
on a light colored background, along with a
clear call to action and you’re done. For
example, “Click here now!”
Show them the product(s) and tell them what to
do. They need a visual object and a clear
command. And you may want to create more banners
with different designs, images, and headlines
once your ad campaigns start to simmer down. |
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Banner ads come in
different sizes
The largest ad sizes, 728x90 leaderboards and
300x250 square ads perform above average. They
are also the top 2 most popular banner ad sizes
across the internet. And higher click-through
rates are due to position and placement as these
two banner ad formats are typically used in the
header and in the immediate right side of a
website.
468x60 banners do not perform so well and may be
due to the fact that internet users have learned
to ignore 468x60 banner ads. Furthermore, these
banner ads are smaller than other ad formats
which leaves them buried within the content of
the webpage and not given a more prominent
position such as the 728x90 leaderboard ad.
Most effective banner ad sizes: |
| Size |
Style
|
Gif Weight |
Flash Weight |
| 1. 300 x 250 |
Square |
25 KB |
35 KB |
| 2. 728 x 90 |
Leaderboard |
25 KB |
35 KB |
| 3. 120 x 600 |
Skyscraper |
20 KB |
30 KB |
| 4. 160 x 600 |
Skyscraper (Wide) |
20 KB |
30 KB |
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| Standard Web
Banners: |
| Size |
Style
|
Gif Weight |
Flash Weight |
| 468 x 60 |
Full Banner |
20 KB |
30 KB |
| 728 x 90 |
Leaderboard |
25 KB |
35 KB |
| 336 x 280 |
Square |
25 KB |
35 KB |
| 300 x 250 |
Square |
25 KB |
35 KB |
| 250 x 250 |
Square |
25 KB |
35 KB |
| 160 x 600 |
Skyscraper |
20 KB |
30 KB |
| 120 x 600 |
Skyscraper |
20 KB |
30 KB |
| 120 x 240 |
Small Skyscraper |
20 KB |
30 KB |
| 240 x 400 |
Fat Skyscraper |
25 KB |
35 KB |
| 234 x 60 |
Half Banner |
15 KB |
20 KB |
| 180 x 150 |
Rectangle |
15 KB |
20 KB |
| 125 x 125 |
Square Button |
15 KB |
20 KB |
| 120 x 90 |
Button |
10 KB |
20 KB |
| 120 x 60 |
Button |
10 KB |
20 KB |
| 88 x 31 |
Button |
10 KB |
10 KB |
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| Common, But Not
Standard Banner Sizes: |
| Size |
Style
|
Gif Weight |
Flash Weight |
| 120 x 30 |
Button |
10 KB |
10 KB |
| 230 x 33 |
Small Banner |
15 KB |
15 KB |
| 728 x 210 |
Large Leaderboard |
30 KB |
40 KB |
| 720 x 300 |
Large Leaderboard |
25 KB |
35 KB |
| 500 x 350 |
Pop-up |
30 KB |
40 KB |
| 550 x 480 |
Pop-up |
30 KB |
40 KB |
| 300 x 600 |
Half Page Banner |
35 KB |
45 KB |
| 94 x 15 |
Blog Button |
10 KB |
10 KB |
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File Size:
When creating you banner ads for different
sizes, it would be best to build your ads in
300x250, 728x90, 120x600, and 160x600 sizes
only. The rest of the common sized banners are
hardly effective and are not worth your time.
It’s also important to keep your file size
small, 20KB to 35KB max. The larger the file
then the longer it takes for the banner to load.
Yet small files download quickly and easily and
that’s what internet users want to see – fast
downloads. And if your leaderboard ads (top
banner ads) download fast enough, then the user
is able to see and read the top banner before
scrolling down the page.
Headlines: The headline in your
banner ad must be clear and include a call to
action as well. They need to know exactly what
it is that you’re offering and need to be told
what to do. i.e. “Click here now!”
Animation: Animated banners
work and in fact are much more effective than
still banner ads. Still ads don’t stimulate the
mind while animated banners catch the readers’
attention and causes them to click on your ad.
Multiple banner ad campaigns:
Creating multiple banner ad campaigns is
essential for internet marketing success. For
example, you can create one banner ad with a
generic message to get the customer to your
storefront while creating another ad and
campaign for a specific product and product
page. And both ads are displayed on content
related websites. |
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Strategic banner ad
placement
Most publishers and website owners already know
where to place their banner ads for best
results. Every time someone sees or clicks on
your ad, then the website owner gets paid for
that click or impression. Therefore, it is in
their best interest to place your ad in a
prominent area of their website.
Web pages are scanned and read from top to
bottom and from left to right. Therefore, the
first banner they’ll see is the top banner of a
website. But rarely do internet users click on
that top banner ad right away. Instead, they may
scroll down and click on that next ad – the
300x250 square banner ad found on the right side
of the page instead of the left.
And although people do read from left to right,
a banner ad on the left side is more likely to
be ignored than a banner ad on the right side as
a left side banner breaks the readers
concentration while the square banner on the
right allows the reader to finish their scan and
end up on the 300x250 square banner ad.
In fact, some of the most successful websites
place a 728x90 Leaderboard banner up top,
followed by a 300x250 square banner ad from that
same advertiser on the right hand margin, after
the header.
The reader is exposed to the top banner ad the
first time, (this is the first visual contact),
and then a second time with the same ad in a
300x250 square ad.
This method has been proven to be the most
successful technique for banner ad placement and
is done automatically by ad service providers
such as DoubleClicks, (by Google).
Internet users are now seeing ads on the right
side of the webpage and are being programmed to
not only accept it, but to also click on the ad
as well. Furthermore, readers find left side
banner ads to be intrusive.
And although strategic banner ad placement is
very important, it’s even more important to
create a banner that will cause the reader to
click on it, no matter where the banner is
placed. However, placing a 300 x 250 square
banner on the left side of the content can
become very effective as well, and this is known
to be an aggressive form of marketing. But what
works best on one website may not work as well
on another. |
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Choosing a banner ad
service provider
Once you have your banner ads created then you
can select a banner ad service provider to serve
your ads across the internet on hundreds,
thousands and even millions of websites online.
Google Ads display network
Google Ads display network is by far the largest
ad display network across the internet
displaying banner ads on millions of websites
world wide.
Google Ad services will place your banner ads on
thousands of content related websites across
their network of content related, website
publishers.
Although running an ad campaign with Google Ads
can become profitable, it can also become costly
as well. But you can avoid spending more than
what you want to spend by setting your budget
correctly. Google allows you to set your budget
based upon how much you want to spend on
advertising on a daily bases, per click and per
impression.
But if done correctly, Google Ad services can
help you get targeted traffic to your website
within hours. And you can find step-by-step
instructions on how to get started with Google
Ads on Google.com
Google AdWords
https://adwords.google.com
DoubleClick Ad Network
www.google.com/doubleclick
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Bidvertiser
Bidvertiser is another ad service provider that
allows you to choose what type of websites you
want your banner ad to be placed on by browsing
through their website categories and finding
content related websites based upon keywords,
geographical targets and more.
With Bidvertiser, you can run your ad on their
pay per click advertising network and start
receiving new targeted traffic within 10
minutes. Bidvertiser also allows you to set your
daily budget in order to get the most clicks for
your dollar.
For more information on how to get started with
Bidvertiser please visit:
Bidvertiser
www.bidvertiser.com
AdHitz
AdHitz is yet another popular ad service
provider that helps you find and select your
target audience through a network of website
categories. And you can choose and select which
sites you want to have your banner ad displayed
on based upon price, page rank, content and
more. And with AdHitz you could be receiving
thousands of ad impressions daily at an
affordable price as well.
For more information on how to get started with
AdHitz please visit
AdHitz
http://adhitz.com |
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Getting the best
results for your ad campaigns
Many times, it takes 4 to 7 times of being
exposed to ads for the user to click on the ad.
And sometimes, a customer has to return to your
site 5 times or more before buying the product.
The reason being is because many times it is ad
repetition that sells the customer, along with a
need for the product as well.
This is why you may want to set up your banner
ad campaign to run for 8 days or more in order
to get the best results and the most visitors to
your website.
Where your customers will land
Once the user clicks on your banner ad, they’ll
expect to be taken to what your ad has promised.
And this is called your “landing page”.
Your landing page must give the user exactly
what you promised them in your banner ad. So if
your banner ad stated, “The new Canon PowerShot
YXZ is here”, then make sure you customers land
on the Canon PowerShot YXZ product page after
they’ve clicked on your banner.
And most importantly, make sure it’s easy for
your customer to buy that product right there on
the spot.
Banner advertising works! It’s much more
effective today than it ever was before. And if
done correctly, you can start receiving targeted
traffic within a matter of hours, and even
minutes. And more traffic means more sales. |
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