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Getting signed up with
distributors is as simple as contacting them,
filling out their dealer application and then
faxing it back to them in a timely manner.
However, before contacting distributors, it’s
important to have your business set up and ready
to operate and your business name should clearly
state that you’re selling those products which
the distributors are offering.
It’s important to have your website online and
have at least one webpage built with a logo and
company description in order to build instant
credibility with distributors.
It is also important to have your sales tax
license in hand before contacting distributors
as well. And your sales tax license should be in
your business name and not your personal name. |
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When distributors see a sales tax license in the
name of the owner of the business instead of the
actual business name then many times the
dealers’ application will be rejected.
The reason being is that distributors see
resellers with sales tax licenses in their
personal name as people who are looking to
purchase products at wholesale for personal use
instead of purchasing for resale. And those are
not the type of resellers that distributors want
to deal with.
Therefore, set up your business first, build a
one page website and then obtain your sales tax
license in your business name and proceed to
contact distributors. And when you do contact the
distributor, it’s best to keep the initial
conversation short and simple. |
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Ask to see their line card (list) of
manufacturers they represent and then request or
download a reseller application from their
website or have them fax it to you.
Write any questions down that you may have for
the distributors before contacting them. Try not
to ask too many questions as this will cause
them to see you as an inexperienced individual,
and unfortunately, most distributors don’t want
to spend time dealing with such matters.
They’re more than happy to help a new business
get started by opening an account with them but
they don’t have the time to educate new business
owners on how to run a business.
They’re in the sales industry just like you are.
They want to take orders and make money. And all
they want you to do is place your orders with
them and let them take care of the rest.
Note: When filling out the
dealer application do not ask for net terms (if
you’re a new business). Most distributors will
not offer net terms to new businesses.
Furthermore, do not tell distributors that
you’re working from home as well.
And when filling out the dealer application, all
you have to do is enter in your business
information just as requested.
For trade references, you can give them bank
references, and then enter the words “new
business” for all other questions which do not
apply to you. If you’re already signed up with
other distributors then you can list those
distributors as trade references as well.
Once you’re done filling out the distributor
application then sign it and fax it back to them
along with a copy of your sales tax license. And
then once your application is approved, you can
go ahead and start adding their products to your
website and start selling their products online.
There are many distributors that you can get
signed up with. However, it is only needful to
get signed up with one or two major distributors
and then try to do the bulk of your business
with them in order to get better pricing and
better services as well.
Yet it will be to your advantage to get signed
up with multiple distributors to use those extra
distributors as back up, especially during the
holiday seasons.
Furthermore, when
distributors see that you listed their
competitors as trade references on your dealer
application then they will begin to compete for
your business and get you the best deals
possible.
Getting singed up with
distributors is as simple as contacting them,
filling out their application and then start
selling online. And then all you have to do is
start taking and placing orders and leave the
shipping to them. |
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